what's in a name? what do we really mean with cms in 2012?
DESCRIPTION
What does the acronyms really mean and how does it fit together? As analysts are talking about web experience management, other vendors talk about virtual presence management and some customers still just want a CMS Is it just different terms for the same thing or are there indeed important differences? Let us help each other and fix the industry by untangling the industry terminology and turn it into something meaningful for public consumption.TRANSCRIPT
CMS in 2012What’s in a name?
Janus Boye presentation to CMS Expert Group meeting
Basel October 23
Customers buy CMS for their websites
Class of 2012
analytics, big data, blogging, content integration, DAM, digital marketing, digital workplace, gamification, MAM, mobile, portals, responsive, search, social collaboration
CMS
content: informationmanagement: processessystem: tool
CMS backgrounder
Content Management Bible written by Bob Boiko in 2001
Information as term used by libraries
WCM
web: digitalcontent: informationmanagement: processes
ECM
enterprise: organisationscontent: informationmanagement: processes
WEM
Web: digitalExperience/Engagement: ?Management: processes
Software vendors sell WEM to analysts
ECM is behind the firewall
Systems integrators try to make it all work
Customers pay for all of this
Where would you placeSharePoint?
Is Magnolia a CMS vendor?
Is Oracle a CMS vendor?
What about digital marketing?
What have others done?
1960s: Material requirements planning1972: SAP is founded
1990’s: the term ERP is coined as MRP is extended to cover finance, HR and project mgmt.
1980s: database marketing
1990s: relationship marketing
early 2000’s: CRM
What will we do?
Options- continue as-is- come up with new terms, e.g. VPM- consolidate and compromise
Janus Boye
@janusboye
The international communityfor web and intranet professionals