What’s in a pitch? that which we call a pitch

by any other name would suck as much.

Tell me a storyand I will be yours.

We have everything we need.

So we buy what we want.

What we want

is determined by what we believe.

VCs do not invest in your startup.

They invest in your story.

A great story

is true.

A great story

makes a promise.

A great story

is trusted.

A great story

appeals to the senses.

The secret

Your audience’s worldview got here before you did.

People only notice the new.

Tell stories you believe.