whats in a qr code propel businessworks resource
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What’s In A QR Code?
© 2013 Propel Businessworks. All rights reserved.
QR (“Quick Reader”) codes are the black-and-white squares resembling checker
boxes that you see adorning an increasing number of products, buildings and signs,
etc... �
What’s In A QR Code?
QR codes work like regular barcodes, except they can store much more information.
© 2013 Propel Businessworks. All rights reserved.
© 2013 Propel Businessworks. All rights reserved.
What’s In A QR Code?
Originally developed for the auto industry in the early 1990’s, in the last several years, the business world at-large has
been utilizing QR codes as a new mechanism for marketing and advertising. �
What’s In A QR Code?
© 2013 Propel Businessworks. All rights reserved.
What’s In A QR Code? The growing popularity of smart phones is
what fueled the effectiveness of this strategy with one recent statistic showing 45% of
Americans now have a smart phone.
© 2013 Propel Businessworks. All rights reserved.
What’s In A QR Code?
QR codes increased in popularity with users by 4589% from early 2010 to
early 2011.
This explains why 11 out of 50 Fortune companies are using them as part of their marketing strategy today.
© 2013 Propel Businessworks. All rights reserved.
What’s In A QR Code?
• Provide Resources • Connect Paper with the Internet • Insider Information • Registration • Social Media • Interactive Campaigns
A Few Reasons:
© 2013 Propel Businessworks. All rights reserved.
What’s In A QR Code?
• Business Cards • Brochures • Event Flyers • Product Packages • Vehicles & Work Sites
A Few Applications:
© 2013 Propel Businessworks. All rights reserved.
What’s In A QR Code?
www.generateqr.com: can link to website, email, twitter, or text or can create a code that when scanned will immediately add them as your friend on Facebook
qrcode.kaywa.com: URL, phone number, text www.orangeqr.com: creates all the same as above, but
also provides tracking of scans for as little as $8.99 per month
www.beqrious.com : does all the basics, plus social media, AND the ability to do upload an image or map
Where To Build A Code:
© 2013 Propel Businessworks. All rights reserved.
Implement a strategy: - think about your target audience
- think about your end goal - think outside the box
What’s In A QR Code?
Then: Get creative
Test your code Track your success
Have fun! © 2013 Propel Businessworks. All rights reserved.
CONTACT US FOR MORE!
What’s In A QR Code?
For more information on QR Codes, follow this code:
Propel Businessworks 503-273-5574
© 2013 Propel Businessworks. All rights reserved.