MARCH 2013

Updates and Additions to Social Media Platforms

OVERVIEW

The new year has already brought more than a handful of updates and changes to the social media platforms that we love to use personally and professionally. Here we show you the most exciting additions to our favorite platforms, and offer a preview of the new tools and apps that are quickly building buzz in the digital world.

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FACEBOOK

Facebook Graph Search -New search engine within Facebook that allows users to use simple, specific phrases to find answers about friends, photos and activity on Facebook.

-Example search query: “People who are from my hometown” -Graph Search is a new way for users to experience and explore Facebook, with an emphasis on immediate, visual answers - Facebook Graph Search is currently in beta

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TWITTER

Twitter Photo Filters -Twitter mobile apps now come with photo editing tools that allow users to crop, enhance and add Instagram-style filters to their photos straight from their phones and mobile devices Twitter Search -A new Search button on the Twitter mobile app allows users to quickly and easily search users, tweets and photos

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INSTAGRAM

Instagram Web Profiles -Instagram profiles can now be viewed and accessed on the web, not just mobile devices -Web profiles give users the ability to comment and like photos, follow users and view other users’ photo streams straight from the web -Non-Instagram users can also take advantage of web profiles to view users’ photo streams

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TUMBLR

Tumblr Dashboard Updates -Social blogging platform Tumblr updated users’ dashboards to simplify and quicken the process of adding content -In addition to streamlining the dashboard, users with multiple blogs can now manage all of their accounts from the redesign

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PINTEREST

Pinterest Mobile App Updates -Updates to Pinterest’s mobile apps give users more control over group boards and makes it easier to manage pins -Users can now edit pins, move boards, delete pins and manage contributors to group boards Pinterest Secret Boards - New secret boards are private boards visible only to the creator. Potential uses include pre-launch Pinterest board curation, gift ideas and event planning

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TOOLS & APPS TO KNOW NOW

Vine Use your mobile device to create short, simple videos that can easily be shared to Twitter or Facebook

Tagboard Web tool for searching, moderating and following #hashtags on social media networks

WeChat Mobile communication tool that lets users chat with friends via voice messages, texts, images or group chats

mention Create alerts and be informed in real-time about any mentions on the web and social networks

Mailbox iPhone app that helps users more efficiently read, sort and manage messages in Gmail

Vyclone Social video app where users can collaborate to create and edit videos

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For more information, please contact: Sloane Davidson

SVP, Digital Marketing sdavidson@lippetaylor.com

www.lippetaylor.com @sloane