what's new in october?
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What's new in retailers' leaflets in October?TRANSCRIPT
October 2014
October 2014
Penny Market and XXL Mega
Discount have a rich autumn in
campaigns, introducing the
Partners campaign while still
running the 20% Smiley Sticker
Discount. With weekly and hourly
prizes they are running an
aggressive campaign
compared the same period in
2013.
October 2014
Being inspired by campaigns
with connections between
drinks and music, Lidl
developed an engaging way for
customers to know their special
wine articles, through the
wineTunes online platform. Also
their focus in online for this
month is shown by the online
Halloween themed game from
their site.
October 2014
In October, for the
anniversary of their 11 years,
Cora mentioned in each
leaflet different lotteries,
without any details. Is this
enough to spike the interest
of consumers to read it online
or to get informed in the
stores?
October 2014
New loyalty campaign with
AGATHA RUIZ DE LA PRADA
products
Mentaining last year
celebration with international
singers, this year Carrefour
developed the Romanian
singers campaign with lots of
gifts for customers
October 2014
Lottery “Celebrating 1 year
with 31 stores Auchan“ and
printing out a leaflet with the
daily gifts.
October 2014
Joining other retailers like
Cora,Penny, XXL Mega Discount,
Profi, this year Billa launched their
loyalty card with an entire 16
page catalogue of reduced
articles with this consumer
advantage.
Starting a new loyalty campaign
with Nachtmann products.
October 2014
Taking notice of the creative
competition of layouts previous
made this year for a certain brand,
Mega Image launched Mega Chic
- a Facebook contest of creating
the grafic design of a Mega Image
bag.
New loyalty campaign with Alessi
products
October 2014
Cooking Contest for Chefs organized
by Selgros in Bucharest and promoted
in their catalogue.
New loyalty campaign with Grundig
articles
October 2014
Incentive to create an online
account in Metro. Will this flat
screen generate a massive
entry?
New service for the holidays:
multiple locations of delivery of
Christmas gifts in only one online
order
October 2014
Using in their newsletters reduction days
for certain brands: 2 days of reductions
for Whirpool products, 2 days for
Samsung, 4 days for Philips
Maintaining the tradition of the last year,
Emag organized a lottery for Halloween
with a consistent prize (BMW 3 series).
October 2014
Thank you for your attention
Florentina VasileLeaflet Monitor Director Romania
+40 (0) 743 216 282
We remain at your disposal for further information or a live demo
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