what's new in retailers may 2015 ro
TRANSCRIPT
May 2015
WHAT’S NEW
IN
KAUFLAND? Kaufland is highlighting its results from different market research (Best Buy Award and Trusted Brand), as it was named most trusted food retailer and best value for money in the Romanian market of services and products
Started a new loyalty campaign with Delimano products Inviting the customers to find instore the blue price labels which had prices
reduced with 12% from 26 May, the equivalent of VAT reduction from 24% to 9% for food articles.
May 2015
WHAT’S NEW
IN CORA?
Open Your Heart social campaign, which invites customers to donate any amount to humanitarian associations which Cora supports. All donations, along with a significant contribution from Cora will be directed to them.
May 2015
WHAT’S NEW
IN CARREFOUR?
Supporting in advance the VAT reduction for tens of thousands of products, starting with 28 May
May 2015
WHAT’S NEW
IN AUCHAN?
In its newsletter, Auchan is announcing early reductions for over 1000 food private labels, out of which 400 Romanian made, starting with 21 May.
May 2015
WHAT’S NEW
IN PENNY?
A new loyalty campaign focused on auto products, offers the customers the chance to win the big prize DACIA LOGAN.
May 2015
WHAT’S NEW
IN MEGA IMAGE? Mega Image is keeping a fast pace in terms of new communications,
this May starting a new wave of “EU SUNT MEGA.”, which was also marked in their printed leaflet.
Announcement of instore placements of new articles on top shelves.
May 2015
WHAT’S NEW
IN EMAG? In May Emag organized a custom contest, in order to celebrate 10
million orders. For this event it was encouraging customers to shop in order to win a BMW Z4.
May 2015
Thank you for your attention
Florentina VasileLeaflet Monitor Director [email protected]+40 (0) 743 216 282
Ana GrigoreAccount Manager [email protected] +40 (0) 741 098 023
We remain at your disposal for further information or a live demo
Follow us on social networks for more Markets Intelligence