what's new in seo
TRANSCRIPT
POLEMICD I G I T A L
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What’s Newin SEO?
13th April 2016Barry AdamsPolemic Digital
POLEMICD I G I T A L
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Barry Adams
• Doing SEO since 1998• Founder of Polemic Digital• Senior Editor at State of Digital
POLEMICD I G I T A L
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What’s New in SEO?
1. Google AMP2. Mobile-friendly algo boost3. Blogger ‘nofollow’ links4. Screaming Frog Log File Analyser5. Website Security & SEO
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Google AMP
• Accelerated Mobile Pages
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What are Accelerated Mobile Pages?
• Stripped-down, lean versions of your normal webpages that Google will host on its own servers.
• Allows your content to be shown to mobile users almost instantaneously.
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Google Search Console
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Should you implement AMP?
• Blog or news pages? Yes
• Product / service pages? No
• Interactive / dynamic pages? No
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Mobile Friendly boost in May
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The year of mobile was 2014
Active users of web search engines:
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Everything is Mobile First
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Blogger Nofollow Links
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If a blogger receives a gift… Disclose it on the blog Any link to the company should have a
“rel=nofollow” tag
Full article:http://bada.ms/bloggernofollow
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My Opinion:
“Google is now clearly redrawing the lines of how a company’s promotional efforts are allowed to influence the link graph. It seems Google interprets any promotional activity that results in links as an attempt to manipulate its search results, which begs the question what a company is actually allowed to do in Google’s eyes to boost its online profile.”
POLEMICD I G I T A L
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My Opinion:
“Google is now clearly redrawing the lines of how a company’s promotional efforts are allowed to influence the link graph. It seems Google interprets any promotional activity that results in links as an attempt to manipulate its search results, which begs the question what a company is actually allowed to do in Google’s eyes to boost its online profile.”
POLEMICD I G I T A L
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POLEMICD I G I T A L
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Screaming Frog Log File Analyser
POLEMICD I G I T A L
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Why log file analysis?
• Crawl optimisation• Orphan pages• Redirect chains• Crawl traps• Pagination• Trends over time• Etc…
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Website Security & SEO
POLEMICD I G I T A L
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Chain of events:• Thursday 7th Jan, 8 PM:
Site is hacked, hacker injects malwareThis is detected & cleaned up by 11 PM
• Monday 11th Jan, 6 AM:Google de-indexes the entire site
• Tuesday 12th Jan, 11 AM:Penalty notification from GoogleSite is penalised for cloaked content
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We kick up a fuss…
• Thursday 14th Jan, 4 AM:
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Lessons learned:• Site security is not optional
You can’t afford it to be an after-thought
• Hacked websites can lead to severe Google penaltiesIn addition to the possible data loss & PR fall-out
• Google is not perfect (duh)A hacked website can sometimes be interpreted
as an attempt to spam Google
