what's next for bottling creative genius
TRANSCRIPT
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FOR
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BOTTLING CREATIVE GENIUS
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Hello!
Kai WrightGlobal Consulting Director
OgilvyRED
Laurie CloseHead of Global Brand Partnerships
OgilvyRED
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What’s the weather like in your city?
Tell us where you’re dialing in from!
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Want this deck?
It will be available for download shortly after the webinar on: slideshare.net/socialogilvy
Ogilvy staff: It’s also on The Market!themarket.ogilvy.com
Are you on the go? You can join our webinars on mobile, too!Download the GoToWebinar app from the App Store or Google Play
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01Pop Bubbles
01Pop Bubbles
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02Respect Obsession
02Respect Obsession
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03Place Early Bets
03Place Early Bets
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04Master the Cross-over
04Master the Cross-over
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05Be A Sponge
05Be A Sponge
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06Unlock Exclusivity
06Exclusivity Invites Stealing
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07Push Meaningfulness to Emotion
07Push Meaningfulness to Emotion
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08Nurture Brand Expression
08Brand Expression Matters
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09Lose Yourself to Find Direction
09Lose Yourself to Find Direction
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10Turn Friction Into Fuel
10Turn Friction Into Fuel
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11Convert vs. Into +
11Turn vs. Into +
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12Diversify Thinking
12Diversify Thinking
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13Elevate Risk Profile
13Elevate Risk Profile
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14Own A Moment
14Own A Moment
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15Make Brands Matter
15Make Brands Matter
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1. Pop Bubbles 2. Respect Obsession 3. Place Early Bet 4. Master the Cross-over
5. Be A Sponge 6. Unlock Exclusivity 7. Push Meaningfulness to Emotion
8. Nurture Brand Expression
9. Lose Yourself to Find Direction
10. Turn Friction into Fuel 11. Convert vs. into + 12. Diversify Thinking
13. Elevate Risk Profile 14. Own A Moment 15. Make Brands Matter
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Questions?
Kai WrightGlobal Consulting Director
OgilvyRED
Laurie CloseHead of Global Brand Partnerships
OgilvyRED