WHAT’S NEXT: GOAL-ORIENTED SOCIAL SOFTWAREHutch CarpenterVP Product, Spigit@bhc3

…AS WE WERE SAYING IN BOSTON…

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GOAL-ORIENTED?

GOALS = PEOPLE EFFECTING CHANGE

Goal-oriented social software channels people’s resources – cognitive, physical, financial – toward a defined objective.

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FRAME #1: SOCIAL MEETS CROWDSOURCING

social software

crowd-sourcin

g

goal-oriented social softwar

e

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FRAME #2: SOCIAL MEETS ERP

Social ERP

knowledge

participation

sharing

process

targets

rulesGoal-

Oriented Social

Software@bhc3

GOALS GIVE STRUCTURE TO PARTICIPATION

Goal /gōl/: The outcome toward which effort is directed

Target Rules Evaluation

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Targets

TARGETS CLARIFY PARTICIPATION

social software goal-oriented social software

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THESE AREN’T THE TARGETS YOU’RE LOOKING FOR

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TARGETS ARE TANGIBLE BUSINESS BENEFITS

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Rules

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‘RULES’ IS NOT A FOUR-LETTER WORDeffi

cacy

number of rules

Participation and evaluation guideCommon basis for comparison Instructions on how things work

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DON’T VIOLATE THE GOLDEN RULE OF RULES

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AMAZING HAPPENS WITH JUST A FEW RULES

Participants cracked a longstanding problem - the structure of a protein called retroviral protease - in AIDS research that scientists puzzled over for years.

They did it in three weeks.

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Evaluation

PROGRESS REQUIRES EVALUATION

Allocation of scarce

resources

Assessment of fit with stated

goal

Application of analysis & judgment

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NO, EVALUATION ISN’T RIGHT FOR ALL SOCIAL

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EVALUATION YIELDS RESULTS

Pocket Tales: An Online Social Reading Game

Education Hotspots for Areas with no

Internet Infrastructure

eGuided Reading (Reading Glue)

1 2 3

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GOAL-ORIENTED IS DIFFERENT

Characteristic Classic Social Software

Goal-Oriented Social Software

Orientation knowledge achievement

Acknowledgement that not all contributions are created equal

tacit explicit

Social objects wikis, blogs, forums, microblogs

wide variety

Dominant graph social interest

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THANK YOU

Hutch CarpenterVP Product, Spigit@bhc3