WHAT’S NEXT G o i n g F o r w a r D & B a c k w a r d s ?

e v e r y t h i n g i s c o m m u n i c a t i o n

We are a mult i -d i sc ip l inary s tudio of creat ion based in Amsterdam.We of fer serv ices in art d irect ion, g raphic des ign, i l lus trat ion, web des ign, photography & the moving image.

We create ident i t ies, webs i tes, f i lms & books for c l ients and ourse lves. We have a sof t spot for brands and products in the f ie lds of food, arts and cul ture. We love to work for organizat ions & people who l ike to make a pos i t ive contr ibut ion to our society. We love craf t s and the adventure!

www.wunderwald.nl

I n t r o d u c t i o n

one only&

I n t r o d u c t i o n

We are a fu l l serv ice des ign agency specia l iz ing in packaging and product des ign.

Our miss ion s tatement : success fu l des ign requires except ional des igners.

Day in day out , we love to help ( inter )nat ional brands with des igning meaningful so lut ions.

WHAT’S GOING ON (in western European & American cities)

THE FUTURE OF LIVINGTHE FUTURE OF DATAINTERACTIVITY AUGMENTED REALITYTHE FUTURE OF FOODONLINE SHOPPING SERVICE & SIMPLICITYLIVING THE BRANDSHARING THE EXPERIENCESUSTAINABILITY 2.0PACKAGING IS THE NEW BLACK

WHAT DO YOU COMMUNICATECASE STUDYOPPORTUNITIES FOR GREECE

G o i n g F o r w a r d & B a c k w a r d s ? e v e r y t h i n g i s c o m m u n i c a t i o n

G o i n g F o r w a r d

& B a c k w a r d s ?

G o i n g F o r w a r d & B a c k w a r d s ?

Ne w t e chno log i e s Ne w us e & combina t i ons o f mat e r ia l s

Back t o na tu re & loca l Back t o t rad i t i on , h e r i ta g e & mag i c

WHAT’S GOING ON

G o i n g F o r w a r d & B a c k w a r d s ?

Urbaniza t i on , th e fu s s & razz l e -dazz l e

THE FUTURE OF LIVING

Outdoor l i v ing , th e qu i e t

G o i n g F o r w a r d & B a c k w a r d s ?

BIG da ta s t r eams Wired Dig i ta l l y connec t ed a l l th e t ime

THE FUTURE OF DATA

G o i n g F o r w a r d & B a c k w a r d s ?

From h igh s t r e e t t o iS t re e t Loya l t y Augmen t ed rea l i t y & orde r ing on l in e

INTERACTIVITY AUGMENTED REALITY

G o i n g F o r w a r d & B a c k w a r d s ?

24 / 7 Pe rsona l ized de l i v e r y & ne w t e chno log y

More sus ta inabl e & pe rsona l

ONLINE SHOPPING SERVICE & SIMPLICITY

G o i n g F o r w a r d & B a c k w a r d s ?

Gene t i ca l l y mod i f i ed food & a g r i cu l tu re Smal l s ca l e, sus ta inabl e & pe rsona lIns e c t s

THE FUTURE OF FOOD

G o i n g F o r w a r d & B a c k w a r d s ?

Fes t i va l s, food & mus i c Loca l , n e i ghborhood mark e t s & the s l ow food mov emen t

SHARING THE EXPERIENCE .....

G o i n g F o r w a r d & B a c k w a r d s ? & e v e r y t h i n g i s c o m m u n i c a t i o n

Making us e o f was t e s t r eams

Transparency, e f fo r t in mak ing a be t t e r p roduc t i on cha in

SUSTAINABILTY 2.0

e v e r y t h i n g i s c o m m u n i c a t i o n

W hat we buy = W ho we a re

Brand world

LIVING THE BRAND

Brand Iden t i t yCus tomer Expe r i enc e sRe ta i l and o th e r Env i ronmen t sProduc t & Se r v i c e

e v e r y t h i n g i s c o m m u n i c a t i o n ?

Adv e r t i s ing & PRWeb and Dig i ta l Expe r i enc e sSoc ia l Media

e v e r y t h i n g i s c o m m u n i c a t i o n ?

Green? Smal l s ca l e ? Knowing th e ta r g e t aud i enc e

Be ing a reb e l

PACKAGING IS THE NEW BLACK

RECOGNITION 3secIDENTITY brand worldPRODUCT ITSELF

DesignLOGOCOLORSMATERIALSVISUALISATIONS i l lu s t ra-t i on o r p i c tu re2D / 3D

. . . . . . . .

e v e r y t h i n g i s c o m m u n i c a t i o n ?

WHAT DO YOU COMMUNICATE?

In supe r mark e t s : why wou ld somebody buy your p roduc t ?

e v e r y t h i n g i s c o m m u n i c a t i o n ?

CASE STUDY - VEDETT

Clar i t y, what you s e e i s what you g e t . B lond o r whi t e .

e v e r y t h i n g i s c o m m u n i c a t i o n ?

CASE STUDY - HEINEKEN

Big b rand world . Out o f th e o rd inar y e xpe r i enc e s by mak ing un ique l imi t ed ed i t i ons.

e v e r y t h i n g i s c o m m u n i c a t i o n ?

CASE STUDY - JOHN & JOHN

Communica t ing t rad i t i on & he r i ta g e His t o r y wi th a mode r n t ouch

e v e r y t h i n g i s c o m m u n i c a t i o n ?

OPPORTUNITIES FOR GREECE

SmallscaleLoca l

SustainableGreen

Personal stories

Fami l y, t rad i t i on , un ique p roduc t

Transparency in production

e v e r y t h i n g i s c o m m u n i c a t i o n ?

OPPORTUNITIES FOR GREECE

C o m m u n i c a t e : Simpl i c i t yPe rsona l i t y & clo s ene s s ( con tac t wi th th e fa r mer / produc e r )Transparency, show th e p roduc t i on cha inKee p ing p romis s e sHones t y

T H I N K B I G :How you can c rea t e a communi t y and l oya l t yNo t s e l l ing bo t t l e s bu t subsc r ip t i ons Send ing pe rsona l no t e s, l e t t e rs and inv i ta t i ons Re-us e mat e r ia l sRe-us e was t e

& S h o w t h e w o r l d !

S O , I H I R E A R E A L LY E X P E N S I V E D E S I G N E R ?

2.99

Design and packaging are

not the answer,

but def initely help you

move forward.

The product should

already be amazing,

ingredient wise,

background wise.

In other words: Everything

has to be strategically

substantiated.

THANK YOU