whats next? november 4th @ 7:30 pm ev3 4412 pitch like a pro november 12 th & 13 th @ 7pm in qnc...
TRANSCRIPT
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WHATS NEXT?
November 4th @ 7:30 PM EV3 4412Pitch Like a Pro
November 12th & 13th @ 7pm in QNC
0101$5K Qualifiers
velocity.uwaterloo.ca/events
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Finding your customers online
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WHAT IS THE GOAL?
• Identify a problem worth solving
• Define the right MVP
• Test the business model
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WHEN SHOULD YOU USE IT?
• Global customer base on Day 1
• Customers expect to find your product online
• Fast iteration cycles
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WHEN SHOULD YOU NOT USE IT?
• No idea who your customers are
• No clue where to find your potential customers
• No plans to sell product online
• Local service or product
• Brand is important but not polished
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KEY STEPS
1. Determine name and identity
2. Build online presence
3. Drive traffic to your website
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PICKING A NAME
• Spend time to get it right• Set a deadline (2 weeks)
• Ideally meets these criteria:– Phonetic and Memorable– Three syllables or less– .com available– Descriptive
• Check social channels for availability
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BUILD ONLINE PRESENCE
Can you code?
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CAN’T CODE?
• Unbounce or Launchrock– Free or paid version– Great landing page
• Optimizely– Landing pages and A/B testing– Great analytics
• HubSpot– Landing pages – Great SEO and social tools
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CAN’T CODE?
• Wordpress– Most popular publishing platform
– Easy to get started
– No code required
– Use templates• ThemeForest is my recommendation
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LOVE TO WRITE CODE?
• Don’t start from scratch– Use a template
• Host for cheap or free– Heroku – one free instance
• Setup ping to keep alive– Digital Ocean
• Cheap and completely configurable
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LANDING PAGE GOAL
• Define next steps for customers
• Capture email– Mailchimp or VerticalResponse
• Test payment– Homegrown or Celery
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ITERATE
• First version == Worst version
• Hone your messaging
• Improve your graphics
• Consider A/B testing
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DRIVE TRAFFIC - FREE
• Social Media– Friends and Family– Twitter, Facebook, Instagram, etc
• Popular websites– HackerNews, Reddit, etc
• Industry specific forums– StackExchange, Quora, etc
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DRIVE TRAFFIC - PAID
• Paid Search– Google AdWords (free credit)
• Social Media– Facebook Ads (free credit)
• Paid Influencers– Instagram Strategy
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QUESTIONS? FEEDBACK?
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WHATS NEXT?
November 4th @ 7:30 PM EV3 4412Pitch Like a Pro
November 12th & 13th @ 7pm in QNC
0101$5K Qualifiers
velocity.uwaterloo.ca/events