ISSUE 13MAR-APR 2009ISSUE 14JUL-AUG 2009

Diesel . Firetrap . G-star . Dondup . Met Jeans . Freesoul . dryKorn . 7 for all mankind

Revolutionarily ChicJeddah: Badriya Towers, Red Sea MallRiyadh: Localizer Mall, Tahlia St.Khobar: Al-Rashid Mall

“If you want to succeed in life you need three things, don’t look at what happened yesterday - just learn from it, live today and enjoy it, and plan for tomorrow, but don’t do more than plan. You have to understand my son that this is too fragile to carry around, you need to encapsulate all this with knowledge.”

Ghaith Al Abdalighaith@whatsupksa.netTel: 02 6678503Fax: 0 26678503 EXT. 108

It is quite fascinating to watch a baby learn how to walk. If you analyze how the whole process works apart from the cuteness of it all, you will notice that a human infant goes through many attempts, failing so many times before getting the first suc-cessful step. ( Just look at that adorable smile on their faces once they get it right).

Now think about that for a second; if a baby were to stop its attempts to walk or at least take a cor-rect step, he would never enjoy the walk. We are all success stories, just by learning a simple thing like walking or even reading and writing. We tend to take these things for granted, yet it took a lot of ef-fort and hard work to learn such simple tasks.

Life as we live it is all about that, before you get a full success story you will hear of many failures; we shouldn’t focus on failing, we should focus on the number of attempts we took to get the right move mastered. I cherish a great inspiring quote by the extraordinary inventor Thomas Edison “I have not failed. I've just found 10,000 ways that won't work.”

Get innovative and be open to new ideas; one of the great encouraging things is how our beloved coun-try is shifting in a direction to support that, with the upcoming Social Development Forum that will shed light on such success stories around the King-dom, providing us with great workshops that will help any new start-up to grow and flourish.

So if you have been experiencing failure, think of Edison’s quote and how you can change everything to success. Now I want you to pick yourself up, dust that failure off, go in there and try again, and again till you succeed. That’s what life is all about. Just look at the bright side of things, you won’t make the same mistakes again.

PS. While I was writing this note, I met a person who became a new friend, we talked about random stuff (you know how it is when you meet someone new) all of a sudden the whole conversation was about success, he told me that his father had once given him a piece of wisdom, that I found so fasci-nating that I asked his permission to share it with you.

Mazen Al-AngaryEditor in ChiefEditor@WhatsUpKSA.net

10,000 Ways to Build Success

Editor's Note www.WhatsUpKsa.net

Presented By:

Send your name, P.O. Box addressand phone number to: subscribe@whatsupksa.netOr Contact Sultan @Tel: 02 667 8503Fax: 0 26678503 EXT. 108

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6

Turki bin Abdullah Al SaudFounder, Finance & Communication Director

Ghaith Abdulmajeed Al-AbdaliFounder, Marketing & Accounting Director

Ghassan Abdulmajeed Al Abdali Founder, Director of Photography

Mazen Al-AngaryEditor in chief

Ahmed Al-BarFood & Restaurant Editor

Ali Al-SayedArt Director

Fahad Ayyad Photographer

Sultan Al-KatheriCustomer Relation

Truff Team:Ahsan KamalWeb Developer

Umair KhanSenior Graphic designer

Contributers:Modi BatterjeeGhaith BeshriRula Abdelrazek

The Team:

7L Spa, Al-Corniche

Al-Aqeeq , Ana Special Mall

Al-Bedayah Center , P.Sultan St.

Al-Crystal Resort, Ubhur

Al-Mohra, Ana Special Mall

Al-Remal Resort, Ubhur

Arabian Homes Compound, Al-Zahra Dist.

Balsamico 1&2, Tahlia St. & King’s Road

British Council, Al-Farsi Building

Café Blanc, Al-Corniche

Camper, Red Sea Mall

Casper & Gambini's, Al-Andalus Road

CBA-Females, Sari St.

Coffee Bean & Tea Leaf, Dar Alhekma

Coffee Bean & Tea Leaf, Gold Moor

Coffee Bean & Tea Leaf, Al-Khaldia

Coffee Bean & Tea Leaf , Effat University

Crepe Café, Roshana Mall

Cugini, Al-Rawdah St.

Dar Al-Hekmah College, Al-Jama’a Dist.

Dentalia Clinic, Bin Humran Building

Diesel, Red Sea Mall

Diesel, Al-Badryah Towers

Diesel, Hira'a Center

Diesel, La Promonade

Dkny, Al-Khayat Center

Dkny, Al-Tahlia St

Dkny Jeans, Al-Badryah Towers

Effat University, Khuzam St.

Ellite 1 Compound, Al-Slama

Ellite 2 Compound, Al-Slama

Escape Men, Al-Tahlia St.

Escape Shoe, Al-Khayat Center

Eye 2 Eye, Tahlia Boutique

Eye 2 Eye, Iceland

Eye 2 Eye, Jeddah Mall

Eye 2 Eye, Al-Sawari

Fitness Time, King’s Road & Al-Muhamdia Branch

Gold's Gym, Batarji St.

Harley Café, Al-Tahlia St

Hilton Hotel, Al-Corniche

Holiday Inn, Kilo 2

I Love Hishma, Ana Special Mall

Il Gusto, Palestine St.

Where You Can Find What's Up:

Il Villagio, Al-Andlus Road

Jade Jewelry, Arfat St. – Roshana Mall

Jasmine Box, Al-Rawdah St

Java Lounge, Palestine Center

Jcci, Hail St.

Jeddah Race Way, Palestine St. , Ubhur

Jeddah Veterinary Clinic , Al Faisaliyah Dist.

Jungle Blue, Hira’a

Kai Gym, Serafi Mall

La Promonade, Al-Tahlia St

Life, Al-RAwdah St

Lo Spazio, L'etoile Mall-King's Road

Loutis Compound, Al-Salama Dist.

Mayass, Ana Special Mall

Mena Center, Al-Khaldyah

Munch Bakery, Arafat St.

My Libarary, Al-Rawdah St

Nawal Al-Maimani, Al-Rawdah St

Net Jet, Middle East

No. 77, Arfat St.

Oriana Spa, Atallah Center

Oxford English Academy, P. Sultan St.

Park Hayat Hotel, Jeddah Corniche

Paul Frank, Stars Avenue

Pearls Dental Clinic, Hira’a St

Polaris, Batarji St.

Power Inn Gym, Tujar Jeddah – Al-Tahlia St.

Q, Al-Rawdah ST.

Qaser Alsharq, Al-Corniche

Rosewood Hotel, Al-Corniche

Rubayat Men, Al-Khayat Center

Rubayat Women, Al-Khayat Center

Sabb Premier Bank, Al-Tahlia St.

Samba Bank, Al-Andlus Road

Samba Bank (Ladies Branch), King’s Road

Shamell Gym, Arfat St.

Sid, Roshan Mall

Soleil D'or Spa, Tahlia St

Starbucks, All Branchs

Suite 966, Red Sea Mall

Suite 966, Al-Badryah Towers

Tara Jarmon, Stars Avenue

Venue, Tujar Jeddah

Vip Lounge, Airport

7

22DebenhamsTwo Centuries of Fashion

18SWATCH Splashes of Innovation for this Season

44Salone internazinale del mobile Milano 2009What’s Up goes back for More

20Jungle BlueWhere Every Woman is Beautiful

48Swing Rocking BedRock Yourself to Sleep

27-35Fashion WorkshopWhat's Up fashion collection for Summer 2009

50Zaha Hadid FaucetExpressing the fluidity of Water

42Urban LivingAn Influential Modern Way to Live

ISSUE 14JUL-AUG 2009

8 CONTENT

88Prince Sultan College Paving Your Path to the Future

74The New MINI CabrioOut in the open

96Papaya: A Journey into the Tropical Rainforest

58Faisal AlmalkiThe World Through The Eyes of a Phenomenon

64Hazar BogaryA Graphics Designer that Sees Things in A Different Way

66Nokia N86 & N97Hands on Preview

92The Social Development ForumShedding Light on Landmarks

76Al-Faisal Racing TeamA Ride on the Fast Lane

94Park Hyatt Jeddah - Marina, Club and SpaAn Oasis of Luxury in the Heart of Jeddah

60Tuhami A Bet on Innovation

84Fahad Al QadiThe Cutting-Edge of Business

90A Baby Boom of ActivitiesSpend Quality Time With Your Baby

9

Now open at Ana Special MallPrince Sultan Street, Tel: 02 6649188

Arafat Street, Mossadia District, Hamra Area, Tel: 02-6688960 | Roshana Mall, Tahlia Street, Tel: 02-2635070

Fashion Starts Here

Al-Hayat Plaza, Al Rawdah St. Tel: +966 2 661 2099 - Fax: + 966 2 2661 4722 info@cugini.com.sa - www.cugini.com.sa

maje . sandro . paul & joe sister . april may . circus & co . iro . v.de.vinster raasta one season . diabless . pilar ruiz . j & company jeans . votivo

erika pena . scooter . raquel moreno . les nereides . zoe & morgan alia ohana

Manish Arora joins Swatch for signature collection in Spring Summer 2009

Indian fashion designer Manish Arora combines high-contrast colours and intriguing shapes with Bollywood sparkle, pop culture, humour and sheer joie de vivre to create an exuberant collec-tion of fashionable accessories for the wrist - all in the spirit of Swatch!

GIANT SHIMMERThere’s a wonderful Swatch sense of humour shining right through this spectacular Irony THE Chrono.

Taking up the romantic theme of the Collection, the designer presents giant shiny hearts in re-

lief on the massive links of the bracelet, which is fashioned in stainless steel 316L and coated with gold PVD. The impressively massive stainless steel 316L case and bezel likewise feature pol-ished gold PVD surfaces. The bezel is set with a ring of 36 white crystals, and a parallel ring of smaller white crystals adorns the golden surface surrounding the textured red tone-on-tone dial. A giant silver dollar sign with a textured decora-tive surface dominates the dial.

The chrono and continuous seconds counters have all but disappeared: only the golden hands remain, offset by the subtly textured pattern of

the dial. The pattern presents a delicate variation of the Collection’s hearts and flowers theme, en-hancing the continuity and coherence of the overall design.

Golden hour and minute hands with white high-lights serve to mark the time and are comple-mented by a delicate golden chrono seconds hand.

The Manish Arora CollectionThe Manish Arora Collection includes Swatch Irony, Skin, Puzzle Motion and Original Gent models.

Press Release www.Swatch.com

18 FASHION

Jungle Blue: Where Every Woman is Beautiful

Extremely vibrant, and dynamically fresh is how we can describe Shaima Tayeb, who opened our eyes to a bright and colorful world of beauty and style. Spreading her simple phi-losophy with her free spirit. This breath of freshness is what the market re-ally needs right now, authentic, alluring, and enchanting.

Shaima Tayeb: I had never traveled on my own be-fore. Don’t get me wrong, I have traveled to Europe and the UK with my family, but never alone on such an adventure. I picked Asia to start with, then I fell in love with nature there.

How long did you stay there?On my first trip to Asia I stayed for a month wander-

ing south and north, forests, fields, jungles moun-tains, lakes and sea , by the end of it I found myself on a small island with a carry-on bag that had all my belongings. On that island I found beauty and har-mony. When I finally returned from that trip, I told my father that I needed to go back there again. So to make the most out of my stay, I enrolled in a yoga course. I spent six months on the second trip. I re-

Interview www.JundleBlue.com

20 FASHION

member having to cross to Burma every month to renew my visa, and you can’t even begin to imag-ine how people are treated there as if we were cat-tle; they would cramp us in a pickup truck, take us on a three hour drive, off load us and shove ev-eryone in a boat that would transport us over the borders to Burma, then re-stamp our passports with a new Visa, and to frame this whole picture for you, envision what happens when they see me standing there, in line, holding my Saudi pass-port! But hey... Loved it, it was a liberating experi-ence, expansion of awareness,i felt equal with the whole world and independent at he same time, I felt that i can do and bare anything under any cir-cumstance and that anything is possible, and that the world have many splendor angles and views. Beyond our imagination or our cultural stored memory

Sounds like you really got hooked to even bother going through all this in order to stay in Asia.I got so excited about this journey of exploration, that I traveled to Laos, and Cambodia too. On the second trip to Asia, I started island hopping, be-witched by the true beauty of nature.

What made you venture into such a jour-ney? We don’t like to stereotype people, but in most cases Saudi females would shy away from such adventure-packed trips.That’s true, but I wanted to explore and learn more about our beautiful Earth, and that got me really hooked on such adventure travels. Usual-ly you would find people traveling to known plac-es, where they would gather information from their friends or relatives who have been to such destinations; I wanted something different and new. To me, it is all about the experience. I loved how simple life turned out to be there, I learned that we are all the same as human beings, no one is trying to show off since there isn’t much to brag about. I learned a lot about life, and how beauti-ful it is when it is simple. Nature has a great inf lu-ence on people, you won’t believe it till you see how people glow when they travel there. When I returned home I discovered that beauty and har-mony are not only outside in the jungle; it is here inside of me .. and it is only a matter of accepting and loving no matter what the outcome might be

How did all that reflect on your new shop.Living there for a while, being solitary made me understand that beauty ref lects from you to the world, if you feel beautiful inside, every-thing around you will become beautiful. You simply ref lect what is inside you to the world outside of you, imagine waking on the wrong side of bed one day, everything will look awful to you, you’ll start treating everyone around you in a certain way that will gather nega-tive feelings towards you, and you will end up with an even worse day than what you’d start-ed with.

On the other hand, you can take beauty with you no matter where you are or where you live, everything will become fascinating and attrac-tive. When I was on one of the islands, I found great stuff like fabrics and fashion items made by the local islanders, so I filled my bag with as much as I could carry, brought it back to see how they would sell over here. I had a friend who owned a store called “Tribe Called Earth”, so we agreed that we would start selling the items I brought in the shop, and to my surprise people loved it; I sold them like hot cakes, and I was in business. I traveled again handpick-ing and collecting more garment and fashion pieces. After a while my friend decided to close up the store and offered that I would take over and run the business, and that is how I thought of revamping everything from scratch and re-brand the whole concept of the store, and that is how Jungle Blue came about.

Why Jungle Blue?Jungle Blue is a ref lection of the sea and sky on the jungle, where it adds beauty and color to the jungle and that name describes the whole idea behind the store and the collection we of-fer. ref lections of beauty and colors I want to spread that to women and show them how comfortable they should be with their real in-ner beauty and how that will add a beauty and colors to their fashion and life choices. There-fore, a Jungle Blue woman wakes up in the morning, feels the beauty inside out, covers herself up in divine variety of colorful textile garments that ref lects the wisdom underneath.Jungle Blue offers different styles with differ-

ent garments and collections like, Authentic, Zen, Elegant Doll dresses, Gypsy, Funky, Ba-tik, Hand Picked Vintage items, swim wear, and a full-f ledge Hijab Attire line, plus hand-made and ready to wear accessories

When I first started, I used to offer handpicked fast fashion and ready to wear products. Over time I started to merchandize and design some of my collection, and in the future I will have a new fresh collection for every season. Of course I still offer the fast fashion and ready to wear garments. My philosophy is to pick every item myself, I take my time doing that because I really enjoy it.

Sounds like you spend your time smelling daisies, while picking the ones you like. Do you think the market is ready to understand such an approach to fashion, that of being authentic and unique?I think many people have that taste for a bold statement, where they want to express their own style and taste, and we offer them just that - where they can mix and match depending on their own likings and unique style. Simply put, Jungle Blue is the place which attracts the unique, urban, stylish woman

How do you see the future of Jungle Blue? I know it is too early at this stage, but what are your plans?Well I can’t give you much at this stage since I am still working on the plans, but since the store is officially open, I am working on two new lines, which will be designed by a group of young Saudi female designers, hopefully it will be launched by next year or maybe next season

What is the message you would like to pass on through Jungle Blue?That every woman is beautiful. And true beau-ty is an inner beauty that ref lects on the out-side world. Another message I would like to send out to all my sisters and brother out there. Be open to experience… Specially the un-known for it is the ladder to find beauty in ev-erything, and mainly to find WHO YOU AR E and what you want to be. All the love eternal.

21

Debenhams:Two Centuries of Fashion

Fashion Review Mall of Arabia

22 FASHION

the way they managed to showcase all their famous brands on one level, segregating each department and making it easy for you and your family to walk around and browse looking for the latest trends that might attract you. Creating and maintaining a high level of standards isn’t easy, especially when building on such a solid brand name in the fashion industry with 230 years of experience and success.

This new Debenhams store offers a ladieswear department with designers labels such as Star by Julien Macdonald, Rocha. John Rocha, Debut and Betty Jackson.Black. Another section is designated to Menswear which includes Red Herring, J by Jasper Conran, Mantaray and Maine. The up to 16 years childrenswear also has its share with a section that caters to young design and fashion. But it doesn’t stop there, as you explore the store further you will find huge section displaying home products, lingerie, men’s & women’s accessories, plus a full cosmetics department offering both fragrance and skin-care products from major fashion houses like Chanel, Dior, Lancome, Calvin Klein and YSL (Yves Saint Laurent).

Debenhams is a company with a long and wealthy history, owning 153 stores in the UK and the Republic of Ireland, plus spreading their franchise over 17 countries around the world. What is really interesting is that the company opened its first international franchise store in Bahrain in 1997 by Alshaya Trading Company. Following that, Alshaya Company started to spread Debenhams department stores all over Kuwait, Qatar, Bahrain, UAE, Saudi Arabia, Jordan, and Turkey.

We recommend a visit to the all-new Debenhams at The Mall of Arabia. You will be amazed at the varieties and selection of fashion collections available there all set in a relaxed comforting surroundings which will guarantee you a pleasurable shopping experience.

Debenhams has been opened here in Jeddah for a little over six years and the famous British department store offers shoppers many brands under one roof. When What’s Up heard about the new store they opened at The Mall of Arabia, we decided to pay it a visit and see what the hype was all about.

If like us, you would expect a three level store similar to the Debenhams store we have in Tahlia Street, then think again as you will be looking for the escalator long before discovering that the entire department store is laid out over a massive 5,000 sq meters. Furthermore, what really impressed us was

23

Porsche Design Bounce SUnlike traditional shoes that drain your ener-gy with thick, dense foam, the new Porsche De-sign Bounce S has its upper part made-up of a light purist mesh fabric, while the sole sports Adi-das’ new metal lever arms and suspension system which is designed to return most of the energy for a smooth, stable ride, while increasing your pro-pulsion.These premium running shoes comes in two col-ors black/titanium, black/light scarlet.

■ www.Porsche-Design.com

Vanity CabinetThis is one of those things you would simply go gaga over, just look at how beautiful it looks. Now you can carry most of your makeup, in a stylish vintage storage suitcase.

Etsy has just came out with this innovative Van-ity Cabinet. Once you open it you will find it equipped with pull switch lights and cute mini drawers, making it great if you need to get ready for practically anything at anytime, especially while traveling.

Surf to Etsy’s site and search for Vanity Cabinet, where you will find it sold for about $300

■ www.Etsy.com

24 FASHION

50%get back of what you spend

26 FASHION

Fashion Workshop

Fashion Collection Summer 2009 www.WhatsUpKSA.net

28 FASHION

SUITE 966Men:Belt - G-StarJeans - DondupT-Shirt - Custo Barcelona Shoes - Nanny State

Women:Dress - Bag - Wallet - Shoes By Patrizia Pepe

29

LifeMen:T-Shirt - Sixpack FranceShorts - Franklin MarshalWallet - Juicy Couture Cap - Kidrobot

Women:Dress - TakaBag - Juicy CoutureAccessories - Juicy Couture

30 FASHION

31

Escape MenShoes - DKNYJeans - Citizen Of HumanityT-Shirt - BelstaffJacket - BelstaffBag - DKNY

32 FASHION

DKNYDress - Johnny WasShoes - DKNYAccessories - Pellini

33

CuginiDress - American PetroBag - Sous Les PavesEarrings - Muse

34 FASHION

Eye 2 Eye(From Left to Right)Tag HeuerD&GRay BanFredSalvatore Ferragamo

35

Secrets Of Working Under StressBy Mazen Al-Angary

Life Hacks

38 HEALTH

Secret 1: Headphones are Your Best FriendYou will be amazed at how headphones would help block all the surrounding noise, and by doing that you get a chance to focus and get into the zone you want to be productive and get things done. If music doesn’t work for you consider using white noise or nature sounds.

Secret 2: Take Regular BreaksYou might not even notice it till it’s too late but working on a laptop, desktop, or even on a blackberry is exhausting, what you need to do is take a break at least every hour. Stand up and take a short walk around, better yet you can stretch out. If you’re stuck on a plane you can stand up and take a walk up and down the aisle.

Secret 3: Take a Deep Breath Taking deep breaths will help you calm down and relax, people who meditate know that fact, but what is so great about deep breaths is that it will supply you with oxygen to fuel your brain, while cutting the stress levels to a minimum, try it the next time you’re working hard on a project and remember that it doesn’t take more then seconds.

Secret 4: Eliminate any Distractions You Do ControlOne of the main distractions is your cellphone, turning it off or at least setting it on silent mode while working won’t harm, it will keep your mind focused on the task you’re working on. Another main distraction that you can control is your instant messaging client, and email. So consider turning your internet connection off all together to get that nagging job done.

Secret 5: Break the Task to Manageable ChunksLooking at the project or task from an overview would sometimes discourage you from finishing it, especially when you have a complicated entangled project to finish, a great way to finish it is breaking it down to small manageable tasks, this way you will get a sense of accomplishment every time you finish a small task, and it will

show you how far you have been progressing through your project. Furthermore you won’t have to dedicate long periods of time to finish everything at once.

Secret 6: Turn that TV Off!Personally I am one of those people who gets distracted by flashing media, such as TV sets, and since we have Televisions almost in every room, you run a high risk of getting distracted from the job at hand. If you can’t turn the TV off, you can at least use your headphones (buddies) and sit with your back to the TV to eliminate those little visual cues.

Secret 7: Don’t Get Everything DoneOnce you remove that idea off your mind you will find yourself pushing full charge to finish it all, since thinking that you “have to” finish everything at once will add a level of unwanted and unneeded stress to your work-flow.At times you will find yourself working in a different environment other then the one you are used to, so relax and try to finish the most important stuff, and you will find other time to finish the rest with out stressing yourself.

Secret 8: Plan B (Break The Glass in Case of an Emergency)These things happen, you get many distractions every now and then, things that can’t really be even predicted, so what to do?Well have a Plan B ready, that could be shutting every communication down for a period of time, if you have internet at work, consider going offline for a while. Also keep a quite and cozy cafe in mind.

A bonus secret I would like to share, is try to regulate your caffeine intake, drinking too much coffee or power-drinks won’t help you focus, it will add a lot of unwanted stress. This article has been written under a lot of stress to meet What’s Up deadline for the next issue, and things went smooth… As a matter of fact I have finished more content that should cover even the next issue.

For various reasons this issue you hold in hand was done under a lot of pressure, to make it on time.So we thought of sharing some of the secrets that would help you when you find yourself working under a tight deadline, f lying back and forth between cities trying to finalize that deal, or simply working under a lot of stress.

39

International research studies confirm that breast-feeding most likely leads to a slight reduction in a woman’s chance of getting breast cancer, if the total length of time she breastfeeds is one year or more. This one year can be for one child or more than one child. For example, breastfeeding two children for six months each would give the same degree of protection against breast cancer as

breastfeeding one child for one year. The longer a woman breastfeeds in general, the greater the de-crease in her risk of breast cancer. This is because breastfeeding changes the balance of hormones that a woman has in her body which includes the female sex hormones, such as estrogen. Most re-search studies have found that estrogen levels are lower in women who are breastfeeding because

breastfeeding delays the re-starting of a woman’s menstrual periods after childbirth. This may help to reduce the chance of developing breast cancer.

Breast cancer is unfortunately a common disease and the number one killer of Saudi women. It is important to recognize that more women than ever before in the western nations are surviving breast cancer due to better awareness, screening, and improved treatments. There this is helping women detect cancer in earlier and more treat-able stages.

What can make a difference in Saudi women de-veloping breast cancer in the first place?Breast cancer is thought to be caused by complex interactions between our genes, lifestyle and envi-ronment. Risk factors are things that may alter the chances of getting the disease. Having one or more risk factor does not necessarily mean that you will get breast cancer – it means that the chances of you developing the disease are greater or small-er. Often there is not a clear cut-off point when it comes to having or not having many of the estab-lished risk factors: there is often a gradual increase or decrease in risk.

Health professionals think that you should de-cide for yourself whether to breastfeed your baby or not. Your decision should take into account the benefits for both you and your child and the prac-tical issues associated with breastfeeding. These include how easy and convenient you find it to breastfeed. Your lactation consultant will be able to provide you with more information about breast-feeding.

The research studies show that the risk of breast cancer is slightly lower among women who have breastfed their babies for a year or more in total. You might feel, therefore, that if or when you have children, this is an important factor in deciding about breastfeeding.

There are many important benefits from breast-feeding for both mother and child. Internation-al Health Organizations recommend that women breastfeed for the first six months of an infant's life as it provides all the nutrients a baby needs as well as antibodies to help fight illness and infection.

For one year or more…By Dr. Modi Batterjee, IBCLC, DHA

Health Column www.albidayah.com

40 HEALTH

A breath of freshness to interior design and ar-chitecture in Saudi Arabia is what we felt once we walked into Urban Living’s office.

We met Jumana Shawli the founder and manag-ing director of the company to talk about their new take on our habitat, by living in a contem-porary, modern, healthy surroundings.

What made you get into interior design and architecture in the first place?I have always had a passion for art and de-sign, so when time came to pick a major in col-lege I chose to study interior architecture in New England School of Art and Design, Bos-ton (U.S.A). After graduating I returned to Saudi Arabia, and worked in a company that

was starting a new interior design division, and they put me in charge of handling that task, so I went through the entire process. Since I was as-signed with a budget, and all the power I need-ed to hire and create teams, I had to handle the whole project from A to Z. After I was done, I managed to secure a good deal, creating a de-partment that had its own project. I thought,

Urban Living: An Influential Modern Way to Live

Interview www. urbanliving.com

42 HOME

“I can do that on my own, since I have already done it.” Basically I thought of the whole expe-rience as a sandbox experiment to explore my capabilities. I wanted to have my own firm so I resigned to give birth to Urban Living.

Did starting your own firm feel the same?I started at home as a freelancer, after finishing my first three projects I earned enough to open an office and go full f ledge by hiring my own employees. When I was at home, I was working alone, I didn’t have any employees, but when I moved to this office, I hired two more peo-ple an interior designer, and an administrator. Now we have teams and more employees work-ing under Urban Living.

Why did you pick the name Urban Living for your company?Urban, is a word that gives the impression of urbanism and modern cities, metropolitans if you will, and it is something I picked up from living in London, New York, and Boston, where all these cities are urban metropolitans, every-thing is polished and solid. On the other hand you want some greenery, some landscapes, you need something living, so the name Urban Liv-ing is a way of combining the two when we de-sign for clients by giving them a polished con-temporary space that they can comfortably live in. Our philosophy is to build modern sky-scrapers, without forgetting Earth, and that is what the colors in our logo stands for; the gray for Urban, and the green for Living.

What Type of projects do you handle?We generally handle mid to large scale proj-ects, both residential and commercial. Yet these days we have been noticing more focus on the commercial projects, like offices, re-tail spaces, showrooms, and stores. Recent-ly we noticed a shift in people’s way of looking at their living areas, people are thinking more about practicality, the old fashion approach to decorating is moving out and we are seeing a new trend where people want to utilize ev-ery space available, taking advantage of every room to the fullest potential possible. Our job is to make this happen, and bring it to a tangi-ble reality.

When you handle an interior design project, you get an open space that you have to bring to life - how do you know that the client will like the final setting?We prefer handling projects from scratch, start-ing from the architectural stage, where we have more freedom to get extremely creative ideas that could cut on cost and save energy giving our clients more f lexible options, but in some cas-es we do get projects where the building is in ex-istence, and we need to work on the interior. We have to take under consideration the occu-pant's age, lifestyle, habits, and number of occu-pants. After that we start to build the interior of the home around them. For example if you have young children we will have to make the home safer for them, where if we have a handicapped person occupying the space then we'll have to take all necessary measures to make the house accessible. If it is a newlywed couple, we focus on making the home cozy and welcoming.

What about color schemes?Some clients come with a certain color in mind, while in some cases we have to ask them if they like modern clean cut designs or classical ele-ments. If a client says “I want my house to look like a loft in Manhattan,” we know what he needs and wants, and what range of colors to use.

If a client comes with nothing in mind at all, how do you handle that?In that case we ask about their favorite restau-rant, or hotel. We can ask about where he or she likes to travel the most, what are their favorite colors, which will give us a sense of what they need. If all that fails we will have to use plan B. (Laughs)

What’s plan B?We show them images from a wide variety of de-sign magazines which we get on monthly bas-es, as well as images of previous projects, so they can decide on a preferred style or color scheme. However our clients often come to us with some-thing in mind, and our job is to materialize it and bring it to reality.

I know from personal experience that many companies try to cramp as many employees

as possible in the smallest space, or even use cubicles; how would you persuade a client to allocate more space to their employees?First of all designing an office space doesn’t nec-essarily mean you will end up with wasted space, in most cases through good organization and creative space planning you could fit the same amount of employees you want, and still manage to keep a comfortable setting with good circula-tion. We focus on ventilation, greenery, sunlight, and temperature to create that environment for employees to work and be productive, most of our corporate clients come with high awareness about the benefits of using interior design since the employees will enjoy coming to work every morning, that way you’re creating a healthy, pro-ductive environment for them. I heard the ru-mor that the What’s Up head office has a secret spa, is it true?

No comments (winks)… Is it part of the job to research where you can buy furnishing items?Of course this is a very important part of the job, and not only from the local market, but we have to research and look for the latest trends in inte-rior design and all its components such as furni-ture, textiles, tiles and stones, lighting...etc; we have to compare between what the local mar-ket has, and what the international market offers, and depending on the client’s taste and budget we pick the right pieces.

What are your future plans?I always like to lay a five year plan, so we have reached this level in two years so far, we are try-ing within the next three years to expand to Ri-yadh. I am also thinking of expanding to Leba-non, since we have already done some projects there. We will have a showroom where people can walk in or lounge and get inspired by ways and ideas to decorate their own homes. Another important thing I have in mind is giving females in Saudi Arabia more options and opportunities to be an active part of beautifying our surround-ings, we need to hire more as we grow, since we have two active divisions both residential and commercial, we are currently developing a hospi-tality division. I personally think that the Middle East needs a new fresh approach to interior de-sign and how we live our lives.

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Isalone del Mobile, the premier furniture and accessories exhibition has just completed its 48th edition at the Milan Fairgrounds in Rho recently. It is an annual international furni-ture exhibition that takes place in Milan, It-aly. It is considered to be, without compari-son, the most celebrated design exhibition in the world.

It was indeed a great experience for me to be a part of this grand exhibition. Being a passionate collector of innovative furniture, it was an awe-some experience to witness such artistic designs and novel creations.

Furniture were displayed according to catego-ry, resulting in clusters of royal classic piec-

es in buildings 1 to 4, minimal modern pieces in buildings 5 to 8, as for innovative design-er pieces, it occupied six buildings of the fair-grounds. Shiny woods with deep colors made a strong statement in modern furniture and the main design approach was multifunctional fur-niture pieces. As for designer innovations, glass was the main tool in which designers experi-

Salone internazinale del mobile Milano 2009By Ghaith Beshri

Event Coverage www.beshri.me

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mented with transparency, layering, ref lection, and visual illusions with bold curves and min-imal joints.

The engines driving the great Saloni were all up and running, fired up by the huge success of the previous edition. Great projects, great dis-plays and great crowds provided the basic in-gredient for what was universally regarded as the key event par excellence at global level in the home furnishing sector. The eagerly-await-ed International Lighting Exhibition had also set a benchmark with its wide range and broad spectrum of goods that made up a unique light-ing sector scenario – from light sources to do-mestic lighting, from technical illumination

to urban illumination - embracing both tech-nological and formal innovation. It was a spe-cial pedigree mapping out the origins of Made in Italy.

The show had three varied categories of Mod-ern variety, Classico approach and Design trends. All the three categories were decorat-ed with elements of innovation and carried a central theme. The most important aspect that really inspired me was the designs of stands. Those were simply amazing with one of my fa-vorites being Kartell which was designed using visual illusions and 3D techniques. The other items displayed were of wooden and steel that ref lected high quality and design precision. The most common colors were lime green and black in addition to the wooden texture.

Classico was a very luxurious selection of fur-niture specially made from genuine leather and fancy crystals. In this category, the most dis-tinguished exhibitors were FENDI casa and IPE cavalla. The design section was adorned by simplicity. The notable feature was its “Make Your Own Furniture”. It attracted large num-bers of potential buyers as the idea facilitated that you select your own size, color and finish that will be produced in collaboration with de-signers, architects and specialized manufactur-ers. The section also attracted the “Rising of an Egyptian Design Identity” theme that kept my eyes glued. The concept was to present Egyp-tian furniture designs with a modern touch. It presented an evolutionary process of a nation living with an important past and yet willing to develop a new Egyptian design identity.

The second segment of the exhibition was con-sidered the biggest lighting fair in the world. It was the largest part of the exhibition spread over six halls. The most distinguished exhib-itors were Philips and Flos. Most exhibitors were focusing on saving energy and environ-ment-friendly innovations.

The third segment was Salone Satellite, a gath-ering of young creative designers to show their creations spread over two halls. There were also many workshops on design. A very inter-

esting side of the exhibition was a space provid-ed to a design competition displaying the work of 570 young designers coming from 22 inter-national design schools with 220 students who presented ideas and projects inspired by cre-ativity, ecology and sustainability, and needless to say diversity.

A huge number of specialist operators had f locked to the Saloni, making for a total of 278,000. The widely-hailed internationali-ty of the Saloni had been confirmed again this year by an even greater inf lux of visitors from abroad: 153,456 visitors from 152 different countries, the majority from Russia, Germa-ny and France. The 124,544 Italian operators who also attended the Saloni were testament to the fact that the sector is holding on fast after the last few difficult years and despite the cur-rent financial crisis in particular.

Another 30,000 people converged at the Salo-ni on Sunday, the only day the Fair was thrown open to those who are not operating in the sec-tor. There was also an impressive press pres-ence, with 5,385 journalists from all five con-tinents. All in all, therefore, visitors, members of the public and the press accounted for a mas-sive total of 313,385.

The events proved to be of great interest and really pulled in the crowds: these were the large ''Magnificence and Project'' Exhibition, which will run until 21st June 2009 on the pi-ano nobile of the Palazzo Reale in Milan, fea-turing important and extremely valuable pieces of classical furniture alongside twenti-eth-century design pieces. The installation de-voted to light and its scenic qualities, entitled I=N=V=O=C=A=T=I=O=N, signed by the British artist Cerith Wyn Evans will remain on exhibit in the Triennale Garden, which has been given as a free loan to the prestigious Mil-anese institution by Cosmit.

All in all, it was an exhibition worthy of the time invested in it. It developed fresh ideas and gave a thorough insight to new furnishing dé-cor and design. The trend has been set and I am all geared up to anticipate the call next year.

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5 Tips for Choosing the Right Lamps & Light

1- What Type of Light Light bulbs offer different types of light and color bands. Halogen, f luorescent, and LED bulbs all have their own benefits and degree of warmth, it is important to determine which type of light is right for your specific need. You can use f luorescents to fill in shadows with that missing ambient and reduce contrast, or even give a brighter feel once used on vertical surfaces.

2- The Color of LightLight fixtures will dramatically affect the look of your environment, your room will have a slight tint of warmth if you pick an off white fixture or even a bolder red. You can also get the same effect by choose specific bulb colors which can be added to any existing fixture that can add an inviting feel to the room.

3- The Right FixtureThe market is f looded with many options, making it important to focus on fixture size in comparison with available space and style of decoration, you don’t want to install a large fixture in a tight room, you have to also consider the viewing angles. So grab a seat and take a closer look at the room surrounding you, and what fits, use a little imagination there.

4- Emphasize on Specific ElementsYou can use light as a cost effective way to change the mood of any room in your home, playing with light and shadows will bring out certain features while hiding other unwanted ones. You can focus light on a great piece of art, while dimming other areas to lead the viewers eyes around the room.

5- Tight BudgetWhile shopping for lighting and bulbs, don’t get intimidated by what’s new in the market, look for what fits your needs and budget, it is all about good taste, since it is also important to compare prices and be willing to be f lexible with name brands. Browsing through the market is a great way to shop and compare prices as well as look for deals on clearance items. You may even consider simply changing the shade on an existing lamp to give it a fresh new look.Home Decoration

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Let Us Bring Our LoveOf Elegance & DesignTo Your Space

T: +966 2 6076970 F: +966 2 6076970 E: info@jurbanliving.com P.O.Box: 51240 Jeddah 21543 Sausi Arabia

INTERIOR DESIGNARCHITECTUREPROJECT MANAGEMENTSPACE PLANNING

Jigsaw Cookie CutterWant to get your little loved ones to help you in the kitchen? Well, there is nothing cuter then this metal jigsaw cookie cutter, which provides you and your children with endless fun.

Imagine how you could stimulate their brains trying to fit the pieces together in a warm sweet way. You can even teach them how to spell their names using pieces that have sugar letters writ-ten on them.

The Jigsaw Cookie Cutter costs £4.00, surf to Cox & Cox site, and search for Jigsaw.

■ www.CoxandCox.co.uk

Swing Rocking Bed by SternImagine yourself napping while gently rock-ing this dreamy cosy outdoor rocking bed while the sun sets. The swing bed is built with a stur-dy aluminum frame, with a mocha wicker finish giving it a smart, natural-looking appeal. The Swing Bed has a sensible sun-top and com-fortable mattress that comes with the outdoor swing bed. The cover is made from a hard-wear-ing fabric called Sunbrella, which is perfect to keep off the sun or a light shower. To move the bed around it comes equipped with wheels to give you the ease and comfort of repositioning it around your garden. And to make this picture even more perfect you can also get the Side Table Swing, to accompa-ny this amazing bed.

■ www.Stern-Moebel.de

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HEADACHE / STIFF NECK:Tension in the nick muscles is often aggravated by a poor sleeping posture, which can cause headaches.

FIBROSITIES:Poor bed posture often causes tension in back and shoulder muscles.

BACK PAIN:Pain and stiffness are often aggravated if the mattress forces the spine into an unnatural position.

PAINFUL HIP JOINTS:A hard mattress can worsen painful hips and lead to discomfort and inflammation of the joints.

ACHING KNEES:Pressure and touch can make aching knee joints even more sensitive and vulnerable.

CIRCULATORY PROBLEMS:Swollen feet and calves can benefit from a mattress, which relives pressure.

The quality of Pirelli mattresses, pillows and supports is attended in every aspect; from the choice of the best raw materials to the use of excellent technological solutions. The Pasteur Institute in Paris has certified the bactericide, germicide and fungicide properties of the latex used by Softdreams Bedding in the production of Pirelli mattresses and pillows.

Where Comfort and Body Support Come Together

Exclusive to Softdreams Sari StreetNext to Nahdi pharmacy T: +966 2 6831546 www.pirellibedding.com

The Guitar Hanger: The next logical step in storing your guitarWhether you’re a beginner or a professional musi-cian, The Guitar Hanger gives you quick and easy ac-cess to your instrument while also protecting it from potential harm. The Guitar Hanger allows you to store your guitar anywhere with a closet rod or hook by utilizing the non-mechanical locking yoke, The Guitar Hanger securely holds your guitar in place. It is the next step in easily storing and accessing your guitar. The Guitar Hanger will allow for instant and easy access while freeing up floor space and keeping it safe from the flow of traffic around your room. It makes storing your guitar as easy as hanging up your T-shirt. The hanger is made of durable stainless steel and nylon/fiber accommodating international re-quirements and is ready to ship immediately. Cost about $31, you can find more info by visiting their website.■ www.TheGuitarHanger.com

Zaha Hadid Faucet by Triflow ConceptsInspired by the fluidity of water itself, the Zaha Hadid faucet from Triflow Concepts is a silky pol-ished flowing faucet that stands out as a piece of art. Making it suitable for either your bathroom or kitchen.Triflow Concepts is a British manufacturer that produces luxury bathroom products, is collaborat-ing with the well renowned designer Zaha Had-id to create a brand new stylish Triflow sculptural spout, body and a tucked away handle that control the hot and cold water. You can also find an elec-tric button with Triflow’s logo to give you drink-ing water if available. The faucet features a unique ceramic core representing the best of Triflow’s in-novative approach to design and technology. The Zaha Hadid Triflow has two main lines, a kitchen and a bathroom line, prices range from £4,760 to £5,340 depending on the line and finish which is available in Chrome, Nickel, and Pewter. ■ www.TriflowConcepts.com

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Bodyzones 3D, the result of a combination of 3 active principles3 zones of different densities horizontally3 zones of latex offering different degrees of support vertically7 precision zones obtained using different sizes of honeycombing

Glamour Classic Style by Fir ItaliaA luxurious way to add a little glamor to your bathrooms and kitchens, Fir Italia is intro-ducing their new glamor collection of faucets rendered in precious metal finishes such as chrome, nickel, silver nickel, bronze, gold, gold glam, if that’s not enough to feed your elegant need, then you should know that the iconic col-lection also adds a touch of magnetism by add-ing brilliant Swarovski Crystals to the faucet’s knobs.

Fir Italia offers prestigious solutions for bath-rooms and kitchens to be furnished with ele-gance and freshness peculiar to a modern, ex-clusive and young lifestyle. Dedicated and designed to those wishing to distinguish them-selves.

■ www.Fir-Italia.it

Glass Bathroom Faucet FlowerWe simply fell in love with this innovative idea from Hego Waterdesign which incorporates the concept of a vase into the faucet itself, how it works is quite simple water gushes to fill the vase, and then cascades down the wide spout, creating a reviving waterfall effect as the water leaves the stainless steel channel.

Designed by David Vercelli, the Glass Bathroom Faucet Flower will keep your bathroom smelling as fresh as flowers, so the next time you wash your hands, you can lean forward to smell the fresh-cut flowers.

To order or check for the prices you can contact Hego Waterdesign on export@fir-italia.it, or visit their site for more details.

■ www.HegoWaterDesign.it

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New Wave of Saudi Contemporary Art Goes To Venice05/06/09 - 02/08/09 - Palazzo Contarini Dal Zaffo (Next To Accademia Vaporetto Stop) Venice, Italy

www.edgeofarabia.com

For the first time Saudi artists present their work during the most world's most important visual arts event ... The 53rd venice biennale in Italy.

Edge Of Arabia in Venice features the work of 9 pi-oneering Saudi contemporary artists, male and fe-male, whose work combines photography, instal-

lation, performance and a variety of other media with a multi-disciplinary approach to artistic prac-tice.

The artists, most of whom will be travelling from Saudi Arabia for the event, will be joined by cu-rators and experts in the field of Arab culture and

art. The event will be a chance for international journalists, curators and gallerists to engage with this pioneering exhibition and explore the artists’ individual stories.

Edge of Arabia launched in London’s SOAS Bru-nei Gallery in October 2008 with a dynamic web-

Event

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site, a visual arts book, and an exhibition that at-tracted record numbers of visitors and helped raise the profile of Saudi contemporary art in the UK.

As a direct result participating artists have been invited to exhibit internationally and, for the first time, significant numbers of works by Saudi art-ists are being included in prestigious museum col-lections, publications and high profile auctions.

This exhibition in Venice is the latest develop-ment in the emerging story of contemporary art from the Kingdom.

Edge of Arabia Artists: Faisal Samra (Bahrain), Ahmed Mater Aseeri (Abha), Shadia & Raja Alem (Jeddah/Paris), Mahdi Al Jeraibi (Maccah), Ayman Yossri Daydban (Jeddah), Manal Al Dowayan (Dhahran), Abdulnasser Gharem (Khamis Mashet) & Maha Malluh (Riyadh)

We are extremely proud to support these Saudi contemporary artists to exhibit in Venice for the first time. The presence of Edge of Arabia during the 53rd Venice Biennale will create a powerful platform for promoting Saudi artists on an international stage. Fadi Jameel, Abdul Latif Jameel Company Ltd.

Sponsors: Abdul Latif Jameel Company Ltd. (Jeddah), Jadwa Investment (Riyadh), The Park Gallery (London), Canvas Magazine (Dubai), What’s Up Jeddah (Media Partner)

Partners: Saudi Arabian Ministry of Culture & Information (Riyadh), City of Venice (Venice), Arab British Center (London), Lightbox Com-munications (Venice), JA Clark Charitable Trust (UK)

5 June–2 August 2009 Open: Tuesday – Sunday 10.00–18.00, Closed: MondayAdmission Free

Exhibition Office: 1 Gough Square, London EC4A 3DEDirect line: +44 (0)20 7832 1332Mail: info@offsc

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www.Exactish.com

Faisal Almalki is one of those gifted people who we have been monitoring for some time now, watch-ing how fast and steady he has been climbing the ladder of success as a world class renowned pho-tographer.

We had this chat done over VOIP " Voice Over In-ternet Protocol " with Faisal about his passion that we call photography.

Alright, hold on let me test the recording here…Say something… just to test.Should the legendary “Testing 1…2…3” do the job?

Great that should do…Okay now we are ready, so I am looking at your site right now, I like the picture on your ‘About Me’ page, where was that, London?You know this is the least page update on the whole site**, I would rather focus on pictures than on my-self, and yes it was taken in London by a photogra-pher who is also a friend of mine.

So take us to the beginning, how did a phe-nomenon like you start?I hope this is not going to make it to print (laughs). This is awkward, I think on some level, I have al-ways enjoyed photography, but I never knew back then that it would turn into a serious hobby or even an interest. Since I was a kid, I have always had a camera with me, just shooting randomly, noth-ing artistic by any means. I remember when I was in school, I used to have a new hobby every year or so, I used to write to Majed magazine, I collect-ed stamps, I wanted to write poetry, I tried many things. I have always wanted to do something relat-ed to art or media, something creative. I even want-ed to become an actor, or a director or a singer, but you can tell by my voice that that didn’t go far.

(Laughing) sorry about that but you have an engaging way of putting things in perspective.Beside all that I have always wanted to do some-thing artistic, I always thought that doing some-thing creative is never a career, it should be some-thing on the side. I ended up studying marketing at university, since I loved how interesting advertising is I thought why not combine business with cre-ativity and I finally discovered that I could make a living by being creative!

Faisal AlmalkiThe World Through The Eyes of a Phenomenon

Interview

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I think that ‘advertising and marketing’ is one of those great careers, since it takes more to communicate a message.Absolutely! In 2001, I started working with Saatchi & Saatchi, then I moved to JWT, then Grey and now I am working as a marketing manager in an In-vestment Bank. Throughout that time, I got many opportunities to travel abroad, whether on holidays or on the job shooting commercials. I had always felt guilt whenever I saw beauty around the world and not shared it with my family, and that is when I bought my first digital camera. In 2005, I took a look at all the pictures I had col-lected, and I discovered that I had always tried to shoot things in a creative way; I discovered that this is how I look at things, looking beyond the picture, seeing what is really behind it. I found that some of my pictures had an artistic touch to them. By the end of 2005, I started researching photography for the very first time and found an American/Canadi-an forum that deals with photography; I joined and started to share my images to see how these photog-raphers would react to my images, and that is how it all started.

That’s very interesting especially the part where you opened up to others in order to judge your work while you’re still unsure about it.Luckily they liked my work. They helped me with pointers on taking better pictures, but overall they gave me the support I needed to feel comfortable about photography. Now when I look back at those pictures, I see their weakness, but back then those photographers helped me when I was still starting up and encouraged me. I think they saw the poten-tial. On the first day of 2006, I bought my very first semi-professional camera; since then I’ve become a serious photographer.

I am browsing over your site again, I like the way you categorized your work, and I can see you’re covering many styles and genres, but what type of photography do you mostly like to do?Well as you can see on my site, about 70% of my work falls under the abstract, and architectural genre, since I find myself to be a very urban person, I love cities, buildings, windows, and patterns. Oth-er photographers call me the abstract person. I do shoot other genres, but I still find the passion in ab-stracts and architecture photography.

How many exhibitions have you taken part in so far?I joined many exhibitions all around the world, but in most cases they were the contest based galleries. My work was shown in a few galleries in New York, in the National Geographic & PDN contest, World In Focus in 2007 2008, The Lucie Awards - which

is considered ‘the Oscars’ of photography - in 2007 and 2008. I was also in the PX3 in Paris, now after winning the Masters Cup, I get to tour the whole world to feature my work, not sure where exactly right now, but I have been showcasing my work in LA, Qatar, Istanbul, Luxembourg, Austria, to name but a few. »

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Do you consider yourself as a professional photographer, in terms of selling your work, or even getting job requests?I think I am fortunate enough to treat photog-raphy as a passion, I am not a professional pho-tographer, and when I enter any competition I always participate in the non-professional sec-tion since I don’t make a living out of photog-raphy. I really can’t see myself as someone who would shoot typical commercial photography. The other way of becoming a pro-photogra-pher is selling pictures as fine art photographs. I only got one assignment to do a "commercial assignment" when I worked with SAGIA (Sau-di Arabian General Investment Authority), we had an interesting chemistry. I wanted to shoot their building, while they wanted me to shoot it, and that is how they asked me to do the job. I really enjoyed doing it. I think it is very rare to work on such a level of understanding in the Middle East, but if I do get a chance like the one I got with SAGIA, I will definitely be in-terested.

I remember interviewing a Saudi photog-rapher in our Riyadh edition of What’s Up, who told me about how hard it is to shoot in public places, since some people don’t mix well with photography. Do you face some is-sues while photographing here?I would love nothing more than to go out and shoot whether here in Riyadh or Jeddah, or anywhere around the Kingdom, but that is very difficult, and that is because of two main rea-sons, the first is that we as Saudis are private people, we don’t like to be on the record or ex-posed, this is something deeply rooted in our own culture. The second reason is because, officially, photography wasn’t allowed in the past.

Two years ago things changed, we got a per-mit from the Ministry of Interior and the Saudi Commission for Tourism & Antiquities, allow-ing anyone to take photos of any public places unless stated otherwise with a clear “No Pho-tography” sign. Now the real problem is con-vincing the officer on the street that such a permit does exist; I even walk around with a printout that any photographer can get from the Commission for Tourism’s site (www.scta.

gov.sa), since they want to spread this. But till now, police on the street won’t believe me even when I show them the paper.

I really find it painful not to photograph here in my country, I see all this beauty around me yet my hands are bound not to use a camera in public. I would love to photograph Al Haram in Makkah for example.

Since I started photography, two things changed in my life, I first started to see Riyadh as an interesting city, when in the past I used to think it was boring and the second is that I used to think that there is nothing much to show the world right here, now I think that our

country is a gold mine, where we have so many stories and sites we can show the whole world.

Do you travel to photograph?Ever since I started photography, any destination I travel to is for the sake of taking shots there; so now I travel to shoot. Henri Cartier-Bresson a photogra-pher who I respect once said that photography isn’t a hobby or a passion, it is a way of life. I started to feel that in the past couple of years, where even if I didn’t have a camera with me, I still saw things in a different way. It could get annoying at times when you’re in a business meeting or a family gathering and all you can think about is framing pictures, but as I said you start to live it. For now I shoot photo-graphs like no one is watching, I enjoy doing that.

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“The young generation likes this, plus it makes it easier for the outside world to click and adapt to it, making it reach them and blend with their own trends,” added the designer.

As a fashion designer Tuhami presents two main lines. The first, Tuhami, focuses on dresses for ladies, suits, and shirts for gents, with a definitive touch of elegance and an eye for style in every detail. The other line, Tuhami Jeans features expressive street style jeans, T-shirts, and accessories. Tuhami sets itself from any other brand out there because of its high quality production and limited number of pieces for any new line.

When asked about how exclusive his pieces are, Tuhami replied, “I like to keep a limited production for every line, nothing more than 30 pieces max for any product, so that keeps the quality at the highest level possible, plus it makes my brand kind of unique. I produce everything here in Saudi Arabia, so you can ‘honestly’ say it is made in Saudi Arabia.”

As for the fabrics and production quality, Tuhami believes that when his clients use his garments for some time, feeling the comfort, and softness, while experiencing the quality over years, they come back not only wanting more but also recommending you to those around them – this philosophy has been his from the onset of his career and has contributed in what his lines stand for today.

“When you open your wardrobe and find a Tuhami T-shirt or jeans that are still as new as the day you bought them, you will go looking for more, because you know that this is the type of quality you’re getting,” he says.

Now Tuhami is working on new ideas to spread his brand even further, incorporating his brand name under other leading Saudi fashion companies that will show case a custom-made limited editions of his products. And the scoop we got is that a new Tuhami eyewear design is set to hit the market soon.

Tuhami and Tuhami Jeans launch their collections twice a year; as for Tuhami accessory line, new products are launched every three months to keep things fresh and up to date with what’s happening on the streets.

Tuhami: A Bet on Innovation

Tuhami Arabi, is a young innovative fashion designer, who had his start way back when people started to notice a rumble in the Saudi street fashion.

“I worked in designing clothes, garments, logos, and ads. I ended up focusing on clothes,” said Tuhami

Tuhami finally created his brand here in Saudi Arabia a little over a year ago. He then started to spread over to neighboring countries like Kuwait and the UAE. But what really gave Tuhami the advantage is the eye for detail and quality, focusing on mixing the Saudi or Arabian culture with a hip trendy street style.

Exposure Contact@WhatUpKsa.net

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Name: Saud Al SaudToday’s artist is a self-taught freelance photog-rapher, who was inspired by photographer Fa-had Ayyad in the beginning of his career. Saud started pursuing his passion and acquiring more tips and tricks from photographer Saeed Salem.

Over time he developed his own style, honing his artistic touch, and getting the eye for fine details, to discover beauty around him.

Saud focuses on two main styles; Portraits, and Seascapes where he senses the mysterious affec-tion between the wind and the sea.

Get to Know the ArtistWhat's Up Gallery www.SaudAlSaud.com

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Award Winner Hazar Bogary A Graphics Designer that Sees Things in A Different Way

Interview Contact@WhatUpKsa.net

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Hazar Bogary is one of the most influential graph-ics designers. Her professional journey has taken her through many aspects of creativity throughout her life reaching a time when she has become a re-nowned graphics designer due to her mastery of her skills working for Grey Group – a multination-al corporation - creating advertisements that per-fectly sync with the Saudi society.

How would you define graphic design?(Laughing) well this might sound mad, but I per-sonally think it is a little bit of craziness within log-ic and a bit of logic within craziness!

When I saw your work, the first question that came to mind was how do you get the con-cepts? Could you take us through the steps of creating an ad?Well I first receive the brief, I prefer meeting with the client and listen to him or her so I can real-ly feel their need, unfortunately this is not always the case.

Then I start researching, researching, researching... and researching until I find the hook that clicks both the idea and the client’s requirements. After that the whole team gathers together to brainstorm and filter all the ideas. Then we choose the best concepts. This makes it easy to divide the work and start developing the idea, toning it from here and there until it is beyond perfect. The final step is to put all our work and efforts together to present it to the client; then to execute the whole project.

You have such a massive portfolio, how long have you been working as a graphics designer?I joined Grey Jeddah as a graphic designer one month after my graduation from the United States in June 2006 and I am now a junior art director.

So how old were you when you first started get-ting interested in graphics?I got interested in this exciting field during my 12th grade. That’s when it all came together since I got interested in graphics design, photography, and painting. Since then I’ve never missed visiting art exhibits whenever I get a chance, even when I trav-el on vacations.

What inspires you, what really gets you in the mood, or the zone?Anything could inspire me. I believe that graphics designers have the sense of seeing everything from another aspect if you will. But usually I love working in an extremely loud and busy environment, I can’t explain why that is, yet it gets me in the right mood.

Do you think that you have an advantage being a Saudi female, when it comes to creating ad-vertisement concepts that can fuse with the Sau-di society?

(Laughs) BIG TIME!Sometimes it is hard to get or even understand things in any given culture if you’re not part of it; es-pecially if it is as conservative as culture as the one we have here in Saudi Arabia.

You have won Al- Jadeedah Weekly Maga-zine award for the short story competition for the youth; what was the story about, and how was it inspired?(Laughs) During my 12th grade I remember being a very good writer, I still write but not as much. The story was about how people over-look the trees and their importance. Back then I thought that writing was the thing I wanted to do for the rest of my life, I even was a jour-nalist for such a short period of time then all of that passion went into graphic design, art and concerts.

You have also won a silver OMNI award, what was it about?I joined the poster competition under the top-ic of drug consumption. In fact in this design I played around the double meaning of the word 'cool' since it can mean both ‘not hot’ and ‘WOW’ or ‘hip’.

If you had time to spare, what would you like to do next to graphic design?I would love to be involved in more youth orga-nizations to enrich our youth power with more educational training and activities.

If you never turned out to become a graph-ic designer, what would the next best thing be?I would want to be a doctor to keep a persistent smile on patients’ faces.

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We got a chance to lay our hands on two exciting new devices from Nokia, the N86 and the N97. So without further ado, let’s get down to business.

First we will start with the N86, Nokia is introduc-ing a solid built new 8MP camera phone that packs a lot more then meets the eye.

What really sets the new N86 from any other camera phone out there is the true 8MP it offers, since the device sports a Carl Zeiss Tessar optics with a 1.75 micron pixels image sensor, which means in human language, that the outcome is a true 8 mega pixel pic-ture, plus the device offers a mechanical shutter. So instead of carrying a real camera and a mobile phone,

Nokia N86 & N97:Hands on Preview

N86 (WU Rating): Design User Interface Screen Over All

with the N86 you have both in one sleek package.

Once holding the device in hand it gives you a great solid feel, since the body is made out of full-met-al with a metal rim surrounding the scratch resistant hardened glass front face that covers the gorgeous bright OLED screen.

The Nokia N86 offers aGPS, Nokia Maps 3.0, Wifi, Bluetooth stereo audio support, 8GB internal mem-ory, and the world-class N-Gage gaming capabilities.

With all that we like the way the device feels in hand, and the smooth way the device slides to reveal the numerical keypad.

Product Review www.Nokia.com

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Now let’s move on to the real star of the show; Nokia’s f lagship phone the N97, off the bat, I would like to say that it is obvious that Nokia is heavily betting on this one, since you can see clearly that they are getting it right this time around, the Nokia N97 has a unique mixture of a duel personality offering users an engaging responsive touch screen, with a fancy tactile full QWERTY thumb-keyboard.

On the 3.5 inch screen you get a quick glimpse of info snippets, since the device of-fers software widgets like weather, stocks, time, news, or even connect to your favor-ite social networking sites such as Facebook. Giving you instant on the f ly updates any where and at any time. Plus this will open the doors for developers to create their own wid-gets for you to download through Nokia’s Ovi service.

The N97 can play high-quality videos or even Flash movies on the internet thanks to its 16:9 widescreen ratio, and its support for Flash Lite 3.0, the device also offers a 3.5 mm jack so you can plugin your favorite head-phones and enjoy movies and music on the move.

On the technical side, the Nokia N97 sports aGPS, Carl Zeiss Tessar 5MP camera, Wifi, Bluetooth stereo audio support, and ready for this... A Whopping 32GB on board memory which you can extend up to 48 GB by adding a 16GB microSD card.

The Nokia N97 feels great in hand, with its smooth soft sliding keyboard. From our opin-ion Nokia is spot on with these two new de-vices, it would be interesting to see how the market will react to these new Nokia shock waves.

Both the N86 & N97 come in two color op-tions stealth black which gives both devices a professional corporate look, and alpine snow white, that gives them a trendy smart touch. Mark your calendars for June when the new phones will be available in the Saudi market. No price tags have been confirmed yet.

N97 (WU Rating): Design User Interface Screen Over All

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TOSHIBA NB200 Mini NotebookIn the past technology companies fought over who would give you larger screen sizes, more hard disk space, more graphic capabilities, or even the thin-est notebook out there. Nowadays there is a new battle brewing between all the companies over who can give you more battery juice.

Toshiba have just came out with a new highly styl-ish 10.1” widescreen notebook called NB200 Mini Notebook, the device features a TruBrite LED backlight display, 160GB hard drive, VGA inte-grated webcam, Wi-Fi, Bluetooth. But what real-ly makes this device special is its whopping 9 hour run time. So if you are looking for a true mobile laptop, this could be it... For now at least, let’s see what other companies will have to offer next. The Toshiba NB200 Mini Notebook sells for about $450.

■ www.Toshiba-Europe.com

Sharp Mebius NJ70AWe have been hearing some rumors that Apple might come out with a MacBook that would fea-ture an LCD trackpad, something like the iPhone if you will. Well guess what, as this rumor went on someone at Sharp’s R&D decided to take the lead and create the worlds first LCD trackpad touch-screen.

Sharp Mebius NJ70A netbook comes with a 1.6GHz Atom CPU, 1GB of RAM, 160GB hard disk, WiFi, a multicard reader, plus the 854 x 480 resolution LCD trackpad.

The netbook (not notebook) is priced at $999 and will be shipping by June.

■ www.Dynamism.com

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Sony: World’s Smallest Full HD CamcorderOnce on a vacation, the last thing you want is dragging a large bulky camcorder around with you, Sony thought of that and came up with a smart solution. The new Sony HDR-TG5V high definition camcorder features a built-in GPS re-ceiver and a 10x optical zoom in your pocket so that you can geotag all your videos and images to share with everyone, while knowing where you shot them.

The Sony HDR-TG5V is the world’s smallest full-featured 1920x1080 HD camcorder using a Carl Zeiss Vario-Tessar lens, giving you a 6 hour full HD recording on 16GB of built-in storage with the option to expand memory using Sony Memory Sticks, it has a superb image stabilizer, 120x digital zoom over its 10x optical zoom. And with the built-in GPS you will never forget where you captured footage, since it automatically geo-tags everything.

The Sony HDR-TG5V doubles as a capable 4-megapixel still digital camera with a beauti-ful, sleek , light, and ultra-compact design with a tough titanium body.

Estimated price is $1000. This camcorder might be released in the Middle East under ei-ther the product name HDR-TG5V or HDR-TG7VE, so check with Sony dealer for more de-tails.

■ www.Sony-mea.com

EXILIM Pro: EX-FH20CASIO has recently announced the release of its newest camera, the high speed EXILIM EX-FH20. This remarkable new camera is capable of ultra high-speed burst shooting at 40 fps (frames per second) and can record high speed movies at up to 1000 fps.

Such speeds would put the EX-FH20 in a class of its own. Casio expects the revolutionary unique capa-bilities of this new camera would generate entirely new applications for digital photography.

Here is a quick rundown on the main features: - 9.1 effective megapixels with a wide angle zoom lens.- High speed movie recording at up to 1,000 fps.- High Speed Anti-Shake function.- High Speed Night Scene setting- HD Movie recording function.

CASIO EXILIM Pro EX-FH20 can be found at Ab-bar stores around the Kingdom.

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Chairman By Ulysee NardinThis is one of the most elegant phones we laid eyes on recently, the famous 150 year old Swiss watchmakers Ulysse Nardin is venturing into a new territory with the world’s first mechan-ical mobile phone called Chairman, what re-ally sets this device apart from anything you have ever seen so far is its visible, fully-func-tional kinetic rotor that will assist in providing the device’s battery with power, just like you might find in Ulysse Nardin mechanical wrist-watchs, a company known for their fine marine chronometers.

Ulysse Nardin Chairman innovative hybrid smart phone embodies Ulysse Nardin’s core values of expert craftsmanship, heritage and timeless style, while incorporating the world’s most technologically advanced applications. Chairman features a 2.8" multi-touch screen, fingerprint reader for owner identification and phone lock, numeric keys with high quality tactile response, 5 megapixel camera, Wifi, E-mail and Internet application, Sapphire glass, Kinetic rotor system, and an 18k rose gold (on some models).

It comes limited to 1,846 pieces, with options like Rose Gold, Rose Gold & Blue, Rose Gold & Steel, Stealth Black, Steal & Blue, among other exciting color schemes to be announce soon, the device will be available for purchase on the fourth quarter of 2009, price will de-pend on the color.

■ www.uncells.com

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Viliv S5 Premium: Not Just Another UMPCLet me get the basics out of the way, if you’re not familiar with the acronym UMPC, it means Ultra Mobile Personal Computer.

Now back to this amazing new product called Viliv S5 Premium which sold out its initial pro-duction of 1000 units on the same day it came out.

This ultra mobile high quality built unit boots up into Windows XP from sleep in under five seconds. The Viliv S5 features a superfine 4.8" WSVGA display, 60GB hard disk, an In-tel Atom 1.33GHz processor, 1GB of R AM. All that with a 6-hours of use battery life, 200-hour standby time, supports 720p HD video playback, and features integrated Wifi, Blue-tooth, GPS, and 3G connectivity.

Viliv S5 Premium has its own impressive Cube UI that enables you of accessing applications and documents with a click on one of 36 bub-bles sorted into 5 categories offering a total of 180 programs. The device offers what is known as a Haptic on screen keyboard, giving you a welcoming feedback, it also allows you to use an external keyboard and mouse if you prefer through a USB port.

What makes this tiny device amazing is its 3G capabilities, where you can slide your SIM card to get internet access on the f ly. Another great feature is its built-in GPS receiver that allows you to use Garmin software, Google Earth, or even Microsoft Streets & Trips.

The user can choose their favorite operating system from Windows Vesta, XP, or Linux OS. The Viliv S5 Premium sells for $599.

■ www.Dynamism.com

LG GC900 Viewty SmartLG has been teasing everyone monitoring the mobile phone market with their long awaited Viewty Smart, after the great success they en-joyed with their high-end line so far, LG is tak-ing everything to the next level, the company improved every feature over the original View-ty. The new Viewty Smart sports an 8 mega-pixel camera with ISO 1600 sensitivity, DVD-quality video recording, 7.2Mbps HSDPA connection, integrated WiFi, aGPS, and 1.5GB onboard memory with a microSD expansion up to 32GB. All these great features inclosed in a slick 12.4mm thick phone making the LG Viewty Smart a highly desirable non-smart-phone on the planet.

The new LG Viewty Smart will be hitting the market soon, so keep an eye open for its re-lease.

www.LGmobilephones.com

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Aqua Sounders: Summer Jam Anyone?It is almost summer time, and we thought we should give you some heads up on this exciting de-vice. Grace Digital Audio have just came out with a new groovy Aqua Sounders floating wireless speakers that you can literally toss in the pool. It gets even better since the Aqua Sounders are fitted with a pair of Ultra Bright LED mood lights inte-grated for nighttime fun, so the party never ends.

The kit includes a transmitter that can send the music from an iPod or any other audio source (of-fering a 3.5mm jack) over a range of 46 meters, while the speaker’s battery can last you for about 6 hours, just enough time till lunch is served, every-one needs a recharge, right?

If you have a huge party, you can throw in up to 10 speakers that can be controlled by one transmitter, imagine how funky that would be like... Wild is the word I have in mind.

The kit which includes 1 transmitter and 1 wa-terproof submersible speaker that will cost you about $150, you can add more speakers to your cart while you’re shopping on Grace Digital Au-dio website.

■ www.GraceDigitalAudio.com

Sony Ericsson’s MS500: Take Your Bluetooth Outside

Almost every cellphone has Bluetooth capabilities these days, some devices have what is known as Blue-tooth A2DP, which is an add-on stack over Bluetooth 2.0 to enable any device to stream music.

Now Sony Ericsson have came up with this fun cool idea of providing you with a Bluetooth portable speaker so that you can enjoy your music while doing outdoor activities with friends, family, or even alone.

The Sony Ericsson’s MS500 works with any device from any brand as long as it has the Bluetooth A2DP capability, with a range of about 10 meters. It comes attached to a lanyard or a carbine hook allowing you to clip it to your belt or bag keeping it within easy reach. The MS500 has its own set of play and volume controls incase you wanted to pump it up a bit.

Adding a set of AA batteries will give you up to 6 hours of music time. You can enjoy your time at the beach knowing that the MS500’s shell is splash-proof. Two color options are available, black and orange or white and pink, it is expected to be out soon.

■ www.SonyEricsson.com

Bluetooutside

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Parrot By StarckThis new classy minimalistic wireless speakers by Phillipe Starck are truly a work of art. With the collaboration between Parrot and super designer Phillipe Starck, we get this set of 2.5 feet tall speak-ers that use Bluetooth to communicate with each other. Broadcasting sound in 360°, the speakers uses an extra-flat membrane to create small-scale vibrations across the speakers' entire surface, mak-ing the air vibrate.

Keeping convenance in mind, all you need to do is dock your iPhone, iPod (touch, nano, or classic) and enjoy all your music library, flipping through with a wireless remote.

So if you appreciate the combination between high art and electronics, you can buy these speak-ers around Spring of 2009 for the suggested retail price of $1,500.

■ www.Parrot.com

Sony iPod/iPhone DockSony is preparing to release a high-end, stylish mi-cro dock component system for the iPod & iPhone called the CMT-Z100iR. This dock is made for people who want a unique and different dock that can fit in any space no matter how small, with an additional wall-mounting capabilities.

The CMT-Z100iR features Audio In, CD play-back capability, and a USB port so you can con-nect your USB-equipped portable music player for additional playback and recording options. The speakers output at 20Wx2, which is more power-ful than any average small dock. But what you will love about this device is the attractive touch pan-el control.

Sony is throwing in a S-MASTER digital amplifier, which sounds fantastic. Two way Bass reflex and treble adjustments (-4/+4) with additional bass boost that ensures finding the preferred sound. FM/AM is also integrated, plus a small remote control to make life even a little sweeter.

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The New MINI Cabrio: Out in the open

Eagerly awaited by many fans, the brand new Mini Cooper Cabrio has hit our roads and is now on the loose - unleashed for its special 50th birthday to take you on a refreshing open ride.

We can see that the new Mini Cabrio radiates with the very best in performance, design, quality, handling, safety, and versatility. Remaining top of its class, the new Mini delivers efficiency and functionality to ensure being its class leader with all the advanced automotive technologies ever to be introduced on a Mini Cooper.

The Exterior: Whenever you set your sight on the Mini Cooper, you can’t help but smile, and the new Mini Cabrio

adds a level of freedom and excitement to that smile, since the Mini Cabrio possesses its own joyful spirit that will never die away.

From the exterior you will definitely notice the astonishing elegant British characteristics, hiding all the precise German technology under the hood, creating a delightful mixture of authenticity and practicality.

The 2009 Mini Cooper Cabrio has been completely redesigned, since it’s now based on the same all-new Mini hatchback body-style introduced two years ago. Lucky new owners have the luxury of choosing one of twelve exclusive body paintwork colors, with 3 well thought-out shades for the soft top roof –

take your pick between Carbon Black, Classic Hot Chocolate Brown, or Denim Blue.

Thanks to the all-new easy load system, you can find easy access to the trunk from the back of the Mini Cabrio. It also provides larger access to the luggage compartment, and to top it all, you can individually fold the rear seat’s backrest to the sides to get more room.

The Interior:Let’s step into this awesome groovy car, but before we do that, don’t be fooled by the impression that the Mini Cooper Cabrio won’t fit you if you’re a tall dude! In fact, think again! This baby can comfortably seat tall drivers in its hip interior.

Car Review www.MINI.com

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The new Mini Cooper Cabrio shares its hatchback brother’s (or sister for that matter) high quality cabin, and the comfortable seating and interior controls, striking a great balance between functional and cute. An example for functional is how the stereo controls are integrated into the center stack, while the cute side is the Mini Cooper Cabrio’s new gauge called ‘Openometer’, which keeps track of how much time you spend with the top down... If you’re like me scratching your head asking why would anyone need such a gauge, the simple answer would be because it is a Mini Cooper Cabrio, and it is that cocktail of style and grooviness that makes the 2009 Cabrio special and fun to ride.

In addition to all of that, the interior is spacious enough for the front passengers, but sadly not so for the unfortunate backseat passengers who will be cramped in the back - but hey it takes two to tango.

Many options can be added such as a premium 10-speaker stereo system, a navigation system, or even a USB iPod interface.

An important thing we should mention before moving on is that the new soft top can be opened automatically in under 15 seconds while driving at speeds of up to 30 km/h.

Performance & Driving Experience:The Mini’s engines are perfectly suited to its mission, providing excellent all-around response and performance throughout the operating range.

If you think you’re taking the Mini Cooper Cabrio on a ride, think again, since it will be the one taking you on an adrenaline power ride, taking corners with razor-sharp reflexes; yet if you shuffle your iPod to some chill out music, and lower the Mini Cabrio top, you can enjoy cruising in comfort around the city.

The Mini Cooper Cabrio is available in two 1.6 liter 4 cylinder engine variants:

The Mini Cooper S Cabrio which comes with a twin turbo charged direct fuel injection petrol engine producing a maximum output of 175 hp at 5,500 RPM with a top speed of 217 km/h.

While the Mini Cooper Cabrio produces 120 hp at 6,000 RPM with a top speed of 191 km/h, offering a go-kart feeling with convincing economy at all times.

Safety:All 2009 Mini Cooper Cabrios come standard with reinforced body structure, four standard airbags, including larger front side airbags that extend to head height, pop-up rollover bars, and antilock front and back disc brakes with break assist, dynamic stability control as standard on all Mini Cabrio models.

What’s Up VerdictThe 2009 Mini Cooper Convertible blends many

aspects such as athleticism, quality, comfort, joy, and efficiency in a way matched by few vehicles produced today.

The new Cabrio offers outstanding everyday driving qualities and improved updates to the car, by embracing the Minimalism approach, with its outstanding fuel economy, low CO2 emissions, presenting high performance among its class, yet maintaining low running costs and a reduction in the Mini Cabrio’s environmental carbon footprint, making it a positive drive experience every time.

The new 2009 Mini Cabrio is now available at Mohamed Yousuf Naghi Motors.

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Al Faisal Racing Team: It Takes More Then Speed to Win

Al Faisal racing team is a Saudi team that has been joining international and national rac-ing events since 2006. What's Up got the op-portunity to ride on the fast lane with two of its members, both his highness prince Khalid bin Sultan Al Faisal, and his highness prince Ab-dullaziz bin Turki Al Faisal to get a firsthand scope on how such athletes live their lives and how they see the future of motor racing in Sau-di Arabia.

What’s Up: So how did the whole concept of the team come about?Prince Khalid bin Sultan Al Faisal: Before cre-ating the team in 2006, each one of us used to race individually, and then I thought why not

collect all those great Saudi racers into one team, joining our forces and bringing proper at-tention to what Saudi Arabia has to offer.

So what type of vehicles do you focus on?Prince Abdullaziz bin Turki Al Faisal: Well it all depends on which type of race we are getting involved in, and this is why we made Al Faisal team, to gather racers who can spe-cialize in one or two types of auto races.Prince Khaled: After creating the team, we got a better chance in competing in more events, like autocross races here in Jeddah and Riyadh, we joined rally races in the Middle East, we raced in Bahrain’s formula BMW races, among many other races all around the world. »

www.alFaisalRacing.comInterview

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How can someone know if he is cut to become a racer?Prince Abdullaziz: Carting is the preliminary lev-el of all types of auto racing, since you get to tru-ly experience wheel to wheel racing, where you get about 40 to 50 young cart racers competing against each other, and it is also from there where you can spot talented drivers.

How would someone take it beyond carting, to the next level?Prince Abdullaziz: The young racer can either move on to formula Ford, or formula BMW, these are called single-seater, and it is there where you start to get the formula sensation.Prince Khaled: Think of a ball, you get the ba-

sic round ball but you can customize it to be used with soccer, volleyball, basketball, or even tennis. It all depends on the round sphere’s size and phys-ics. Car racing depends on engines and wheels, now it would depend on whether it is circuit, ral-ly, formula, or drag. Each has its own strategy, en-gines, and car type.

Since we live in this region, most people brag about having what it takes to drive through desert land, and sand dunes. Is that all it takes to be a rally driver?Prince Khaled: You need to start with talent, then you have to learn how to control that talent and di-rect it properly. You see driving a car on a track is totally different than in an open terrain where you

are free to do whatever you need to keep on mov-ing. Driving on a racing track isn’t the same as driving on the streets.Prince Abdullaziz: The first thing they teach you on a racing track is what is called the racing line; that is the fastest line around the track. So if you move away from that line you get slower then the other racers and loose time. Last week I joined the Porsche support race F1 and qualified last, I was 2.9 seconds slower then the leader. On that race we were 14 drivers. So you get 14 cars flashing through the finish line within 2.9 seconds, that’s how intense this sport is.Prince Khaled: Every driver has a different line, and a different technic or way of driving, if a line works great for Abdullaziz, I won’t be doing great on it, and vise versa. So a driver would pick a line that is better for him, and his skills.

Does your instructor tell you about it before a race?Prince Abdullaziz: Wish it was that easy, you see you have to watch videos about previous events that took place on that circuit, you have to get the plans of the track and start studying it, and in the end you have to test it yourself with a car to see how you can go about it and find that short line that can give you precious milliseconds. Prince Khaled: Another important part is learn-ing breaking points. On the streets you’re psycho-logically used to certain points where you break to take turns, on a race it is another world all togeth-er, street physics don’t apply there. A racing car is built to go late on breaking and to take corner bet-ter then any car on the street. Keep in mind that every type of racing has its own set of rules, so a street car won’t have the same maneuvers of a for-mula BMW.

So how would any one adapt from one type of race to the other?Prince Abdullaziz: This is the part where you need talents, a talented driver would push all the bound-aries and become faster then the others in a short-er period of time.Many people get in the race thinking they know what they are doing, then they crash, and that is when a brick wall of reality hits them hard and they come to the full understanding of what is go-ing on around them.

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Prince Khaled: I personally think that the best way is to increase your speed gradually, some drivers go so fast at the beginning of their career, without under-standing their full level of control skills, and that is a very important part of the race.

Saudi Arabia has always been proud of big Sau-di racers like BaKhashab, and Mamdooh Khayat, but since we don’t have too many Saudi racers, isn’t it hard to get proper training?Prince Abdullaziz: In modern day racing cars, we have what is called data-log, which records every-thing you do in the car like breaking, speed, throt-tle, steering, plus everything else that is happening around you in the car, think of it as a car’s black-box. After going through a full lap, you return to check

on all the readings coming out of that data-log on the computer, so you get to see everything you did, you get to see all your mistakes, where you had been slow, or even fast.That way you get to improve yourself to be better over time, till you reach a point where you’re com-peting for tenth of a second on every corner, and that requires a lot of practice. Prince Khaled: I think the reason we didn’t have more drivers showing up in the past is very sim-ple, you need the whole culture of racing to develop properly, you need local low-budget races, where you get a chance to find and discover good talented driv-ers, in the past we never had such a thing. Another part was approaching sponsors, no one really knew how it worked and how to attract them. All these fac-

tors hindered Saudi racers from shining. In 2003 Ab-dullah BaKhashab started to organize auto-cross-es, and this is how things really started to move and evolve to have our own rally races.Prince Abdullaziz: That was the first step, the second was when Bahrain opened its F1 International Cir-cuit, that step did help put the whole region on the world map, and spread the awareness beyond dedi-cated fans to everyone living in the region.

Do you think that one day we will see a formula one racing circuit arena here in Saudi Arabia?Prince Abdullaziz: From a financial point of view, Saudi Arabia can do it easily, but it is a matter of hav-ing the racing culture, and building the whole envi-ronment that can host and support it.From my perspective I think we are on the right path, since we didn’t start with a big arena then try all we can to weave it into the culture, we are building it from the ground up, getting people interested in the sport, creating groups, hunting for talented drivers, and in the end we will have the racing circuit we all dream about, only then will it be a natural transition.Prince Khaled: You see you have to build the culture first, and in the end you will naturally reach formu-la one. Then you will find drivers available, you can find potential teams, most importantly, you will find fans who love the sport. I think that the Saudi youth are very talented, they need someone to direct them on the right path.

Does driving racing cars affect your normal street driving? I have always wondered about that when I see how fast F1 racers drive.Prince Abdullaziz: It made me go slower on the street.

Slower!Prince Abdullaziz: Yeah, you see you don’t really hit high-speeds a lot on the track you average on 270 km/h, but what really matters is the carrying speeds, which you take the corners with, and that should be fast depending on the car and downforce, and of course the drivers ability to handle G-force.Let me give you an example, on the race track in Ri-yadh, I drove an enzo which had 660hp, the time I got on it was 1.30, after that I tested a radical - a rac-ing GT car with 250hp - on that I scored 1.15, that’s 15 seconds faster then the enzo ferrari. A car race isn’t about gaining distance, it is about gaining time.»

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I would really love to take a look at how you see things through your eyes when you’re in the race, it seems like everything is in a hyper state of slow motion.Prince Abdullaziz: You have to be in the zone.Prince Khaled: Plus you have to think about many things at the same time, think of how you would feel at the first corner of the race, where along with an-other 19 cars who want to take that same corner at once. You have to be super sharp and very alert to everything. That said you must be calm and relaxed to handle the situation and keep everything under full control.

Is there something special you eat before any race?

Prince Khaled: It really depends on the type of race, but generally you have to be an athlete, you need a fit body, you need to focus on water, since you lose a lot during a race. Plus you need to carb-load before any race, so a lot of carbohydrates.Prince Abdullaziz: In the BMW race, they would rig you up with a heart monitor to check on how and when your heart is reacting to the race, so that you can monitor everything against your data log, to train yourself on being calm, and keeping things under control.

Let’s focus on Al Faisal racing team, what was the idea behind creating it?Prince Khaled: I started racing back in 2002, and by 2006 I thought that I should take things to the

next level and create a team, and luckily I found the guys who loved cars and racing to become our team members, while focusing each one of us on a certain type of motor sport so that Al Faisal Auto team can join most of the auto rac-es out there. Who are the team members and what is their focus?Prince Khaled: We have Majed Al Ghamdi who is into autocross and rally, there’s Said Al Moori who is in autocross, Ahmed Al Tayib is into drag racing, Prince Abdullaziz is into track racing, I am personally into track, rally, and autocross. And our newest member is Prince Khaled bin Al Waleed, he has recently joined the team.

80 SPORTS

In 2007 and 2008 we got sponsored by Mobily telecom, since getting sponsors was a great step for the team as an approval of the support of the public, it also shows that people really love this sport here in Saudi Arabia.We have a huge plan for the future of the team, we got all the gears set in place, and it is a mat-ter of getting things in motion really soon.

Will we see Al Faisal F1 team any time soon?Prince Abdullaziz: If you would fork-off 300 million Euros, you might (laughs). But serious-ly you might in the future.Prince Khaled: Right now we are preparing for the 2010 season, so far in January this year we did the Dubai endurance race, we did the Lam-

borghini Superleggera championship. Prince Abdullaziz did the Porsche super cup, while I got involved in the Chevrolet Super cup as well as the Mini cup challenge, we did some training in Germany for some up coming races, so I can fairly say we are very active and preparing for more events to take part in the future.

That sounds like a busy schedule?Prince Abdullaziz: The Porsche race by itself has about 16 races in 8 weekends scattered all over the region, and that is why we take this as a profession, this is our day jobs.Prince Khaled: Now that the whole team are designated professional drivers, our schedule is full for the next two seasons at least. Right now

we did some training at the Nürburgring* ring in Germany to get ready to compete against Eu-ropean drivers in endurance races. As a team our objective is to be Saudi Arabia’s ambassa-dors on the racing arena to make every Saudi proud, we would like to spread the awareness about the sport, and to get more people to en-joy it.

*Nürburgring Ring: Is simply known as “The Ring” by enthusiasts, it's a 28.265 kilometers racing track located in in Nürburg, Germany. The ring is a little over 5 times bigger then Bah-rain’s International Circuit. Car companies test their vehicles there before even producing them for the market.

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3 Saudi Students, including 1 Girl Participated:Red Bull Paper Wings World Finals 2009 in Austria.. Sore Arms and Wide Smiles!

www.RedBull.comEvent

82 SPORTS

Saturday night saw the culmination of the Paper Plane World Championships as the Red Bull Paper Wings World Finals 2009 reached their climax in Salzburg, Austria. After two days of intense competition in the categories Longest Distance, Longest Airtime and Aerobatics it was Brazil, Japan and Croatia celebrating the podium.

01. Ziad Al-Khelewi, Adul Elah Ismaeel and Dowa Mufti

02. Dowa Mufti

03. The three winners

A total of 253 athletes from 83 nations pushed the limits of physics with nothing more than a sheet of standard A4 paper this weekend as Red Bull Paper Wings returned after its successful debut in 2006. Participants included from the Middle East, such as Saudi Arabia, UAE, Yemen, Kuwait, Lebanon, Iran and others. The path to the World Finals in Salzburg was long and difficult, with the 253 pilots representing their countries in Austria having to prove themselves against an incredible 37,017 competitors taking part in 613 qualifying tournaments across the globe. In the Longest Airtime category it was Leonard Ang (BRA) who used the official Paper Plane World Championship paper (80g/m2) to best effect as his plane touched down after a flight lasting 11.66 seconds. Japan’s Takeshige Kishlura Kisshii took first place in the Aerobatics category ahead of Poland’s Tomasz Chodyra. “Flying here to the World Championships was my first ever time in a real plane! Now I’m off back home as champion! Nobody will believe me when I get back to Japan,” laughed a delighted Kisshii after claiming victory. Jovica Kozlica (CRO) was the only champion from 2006 able to defend his title in 2009 as he once again secured top spot in the Longest Distance category with a throw of 54.43 metres. “I slept with an ice pack on my shoulder last night. Three weeks of intensive training had taken their toll on my throwing arm,” admitted the Croat after crowning himself Red Bull Paper Wings World Champion for the second time in succession. The Saudi team participated in the finals (2 boys and a girl) included the winners of the each category in the Saudi qualifications which held last March. Ziad Al-Khelewi (Prince Mohammed Bin Fahad University) has ranked 20th globally in the Longest Airtime Category, while Adul Elah Ismaeel (King Abdul Aziz University) ranked 35th in the Longest Distance Category and Dowa Mufti (King Abdul Aziz University) ranked 54th in the Aerobatics Category.

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We sometimes get a chance to meet people who live a very interesting life, people who made a lot and experienced a lot, and those are the ones we wish we had more space for to get through every aspect of their lives in detail. Fahad Al Qadi is one of those very interesting individuals, who has al-ways been on the cutting-edge of technology and

business alike, you will find this interview one of the most interesting ever.

As one of the most interesting entrepreneurs we have ever met, you do have a long busi-ness history that starts elsewhere, would you give us a glimpse at how things started?

Well first of all I come from a family that has a long business history, my ancestors had their own share of trading, and I guess I was raised that way. Since my father used to make me and all my brothers help him at work during our va-cations. So you can call it a family business. My real start was when I went to the United States

Fahad Al Qadi:

The Cutting-Edge of Business

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84 BUSINESS

to get my bachelors degree in medical engi-neering, but what I got was a detour to my en-tire life.

How is that?Well since I had a large family, and since my el-der brothers were hard on me with financing my trip to the U.S., I had to find a way to make money, I started working in the cafeteria, then I moved to the computer lab to work there, that’s where I learned a lot about computers and pro-gramming, I even became an instructor. After about a year and a half, I started working on my own software, that was how I really moved from point A to point B, and never looked back since.

Now that sounds interesting, what did you do?The whole thing happened during the internet boom, around 1995, back then everything was about memory and space to store information, ev-ery company was having problems with lack of stor-age space. That’s the crack I wanted to fill with my software - which I sold to Nokia.

What did your program do?Back then when a computer or a cellphone looked at voice pitch, it analyzed it as a graph, and that took a lot of space to store, and much time to pro-cess. My concept was really simple, take the voice and convert it to zeros and ones, binary code basi-cally. So that way you managed to make voice pitch-es smaller in size to store?Not only are they smaller now, by converting them to binary you break the whole language, accent and dialect barriers, so no matter how the user pro-nounces the word or name, the system will break it down to binary then checks for the match, pulls that out from its memory and feeds it back to the user.

And Nokia bought this technology from you?Well after I got the patent for that software, I got a booth in GITEX, and Nokia saw my application and decided to buy the whole concept of the soft-ware in 96, and developed it further from there on, and that is how I made my boom, since I got a sub-stantial amount of money, plus stock options in Nokia. After that I kept on working with them for a year and a half in developing and creating docu-mentation for my software, it was during that time that I learned how the corporate world works.

That is so interesting, working with such a large company would definitely add a lot to anyone.Around 98 I started my own company, I called it “Gareeb”, where instead of dealing with voice I wanted to start working with text, I created a soft-ware that can look at any text from any language and see it as one universal language.

How would that work?Let’s say you write Mazen in Chinese, it would be also Mazen in Arabic, or even English for that mat-ter, so the system will break the language that the

word has been written in to again binary zeros and ones, look it up against a database, then come back with the results. During my Gareeb project I dealt with Yahoo mail, and Google mail. Till I got a con-tract with Google to be a technology backbone to their “Do you mean this” service, our job was to fix some of the problems they might get.

Did you sell the software to Google?The reason I made “Gareeb” was to create a tech-nology service provider, and I managed to sign a deal with Google, to get revenue per hit, whenev-er a user gets to use our backbone service under Google search.

WOW! This really sounds like such an exciting life, were you living here during all that time?I lived in California, had my business, had my com-pany and everything was peachy, till 9/11 hap-pened, and I lost almost everything. Luckily I man-aged to salvage most I could and brought, what money I could pull out, back to Saudi Arabia. I re-member when I first came back, I was dramatized about what happened to me, it took me a while to readjust and get back to work, at first I kept on ob-serving the market and how things worked around here, till I started moving with my first project.

Was it software?Not yet, I got into steel structure constructions. Since my minor degree was in architecture, I found that there was another gap that I could fill - people buy a piece of land to build a home on, then they use bricks, cement, and concrete to make those homes, these materials cost a lot of money plus they are so fixed that you would have to tear up the house if you wanted to make any changes in the fu-ture.

I decided to make buildings and homes from steel beams, they cost less, plus they are so flexible that you can change them at any time you want. In the U.S. they build skyscrapers out of them. The best part was the fact that you’re not losing much mon-ey if you decide to demolish the building since you can resell the steal depending on the market price. This building we are in is made of steel, if I decide to move out, I can simply unbolt it and move. I saw this as a great opportunity. I used this as a launching pad for my next project. »

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So have you left the days of technology devel-opment for good?I can’t, I love technology so much, now I am into what is called OCR (Optical Character Recog-nition), where I have developed a new integrat-ed hardware and software system that can scan hardcopy documents, then tag all the words to-gether in a database that enables the user ac-cess to.

Let’s say you work in an organization that has a lot of paper documents in their archives, we can use our system to digitally archive them. Lat-er on, the user or operator can type in any word, and the system will pull out all the documents that contain that word, I found this very use-ful since what is the importance of data if you can’t find what you are looking for, and fast. Let me explain how my system works, let’s say you are looking for the word “Islam”, the system will break it down to its origins, which is the Ara-bic word “salim” then it will search the database for any word that has that same origins, pulls ev-erything else like “islam” “muslim” “salam” and

gets back to you showing all the words that are related, that way we use the word’s origin as a tag. Now keep in mind that the document was a hardcopy scanned into the system to begin with.

Let me get this straight, the documents are scanned, then archived digitally?Yes, then the system will break all the words to their source word and use that as search tags, so when you search for a word, it will call the ori-gin word and get all the documents that had this word plus any similar word to the user, fast and simple, and with no high storage space overhead. The best thing is that this system doesn’t have a learning curve, and it works even if you mis-spelled the word. I believe that data is worthless, and useless if you can’t retrieve it.

I totally agree with that. Let’s shift gears, and talk about your two new projects.Back to looking for gaps (laughs), when I re-turned from the U.S., I wondered why people waste a lot of time, and effort waiting for their cars to get washed, and in most cases in the hot

humid Jeddah weather. I never managed to wrap my head around that, I wanted to save time, and do a better job at it, so instead of going to the car wash, I wanted the car wash to come to you wherever you are.

I developed the concept of a mobile car wash I called “Wash Me”, it uses no more than a glass of water to wash the whole car, but I needed some-thing that could be sufficient in terms of power and water consumption, and that’s why I traveled to both Germany and Korea, to create a machine that can deliver efficient amounts of power, with-out making it look and sound like a circus. This is what we have right now.

The car wash uses only one glass of water to wash?Yes, and we got a new system that doesn’t even need water at all. Now after I got everything working the way I wanted, I managed to add more services, till I thought of creating the call center.

Okay, you’re losing me now… How, what?Simple, you call a toll free 800 number, the op-erator checks what you need, so if you need a car wash, waxing, exterior or interior detailing, our mobile car wash will do any job, anywhere, while you enjoy a cappuccino with friends, or finish your business meeting. Our operators ask about your location, GPS coordinates, or ask you to ac-cept an SMS message that will figure out where you’re located, then our mobile car wash will be dispatched to that location and gets the job done.

You have this business running now?Yes, you can call our center from anywhere, even from cellphones, our call center is in operation to provide a vast range of services, like private chauffeur to any place in Jeddah for a fixed price; or even if you need a plumber, or an electrician. The point is to make things simple, and within reach, we respect our clients’ time, and we want to make things convenient, so whatever they need or want we will deliver that to them. The whole concept behind the call center is to be the number one service provider in the Kingdom. We are now providing jobs for Saudis, and this is what our services are all about.

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We have been sensing many changes lately, where Saudi Arabia has been opening new doorways for more business and career opportunities. While the whole world’s stumbling through a dark and grim future, we can see a bright light that shines over our beloved country, and this is merely the beginning. What’s Up met Dr. Mohammed Balubaid Vice Dean for Academic at Prince Sultan College here in Jeddah to tell us more about that new exciting re-naissance we are experiencing.

As a college are you connected to any major university?We are affiliated to Al Faisal University, yet Prince Sultan’s College focuses on Administration and tourism majors.

Do you only provide courses and diplomas?We offer our graduates diplomas, and bachelor’s degrees in three main departments. The first is The Department of Management which offers ma-jors like Business Administration, Marketing, Fi-nance, Accounting & Information Systems.

We have The Department of Tourism that offers students majors like Tourism Management, Event Management, ECO & Adventure Tourism. The third department is The Department of Hospitali-ty which offer Hospitality Management.

The first question that comes to mind when you talk about tourism, is do we even really have such a thing here in Saudi Arabia?

What most people are familiar with is religious tourism.Tourism is an essential part of any country’s econ-omy, and to become a well known tourism desti-nation you need to encourage the locals to be hos-pitable enough to foreigners, and this is something new that is just starting here, since Arabs have been known to be one of the most hospitable races, we believe that Saudis have what it takes to be a suc-cessful country in tourism, of course apart from re-ligious tourism. We are building a new vision and supporting that too. Statistics show that we used a low percentage of the tourism potential we have, if you think of that you will notice that this is a great opportunity for young people to lead a new indus-try and field that has never been tapped before.

Prince Sultan College: Paving Your Path to the Future

Interview www.PSCJ.edu.sa

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Think of the potential of starting your business by renting a tour desk in a hotel to take visitors on trips around Saudi cities.

That is an interesting point of view, you remem-ber a couple of years back everyone was try-ing to get a job in a bank, and now we have this new wide open door with huge potentials.As I said, tourism in Saudi Arabia is the next big thing; all it takes is getting the right knowledge, and applying it. Now bear in mind we have two depart-ments that focus on that; tourism and hospitality, and both of them offer a lot of special knowledge that can really develop professionals to build this in-dustry on.

We have been noticing recently that many indi-viduals are starting their own event manage-ment business, how would getting a proper ed-ucation help them?The funny thing is that Saudi Arabia has the larg-est event on this planet, Hajj. Saudi Arabia manag-es to handle millions of visitors coming here by air, sea, and land, during a short period of time, and that takes substantial efforts. That shows you that this major is really needed, and not to be taken lightly.When a student signs up to Event Management, he gets to learn everything he needs to build an arsenal of know-hows that will help him manage any num-ber or type of people for any kind of event.

So does that mean that the student would learn how to use these skills to gain profit or make a business out of it?Of course, these skills are part of the basics that he will learn within the first two years, where he can obtain a diploma, after that he can finish his bache-lor’s degree with a specialized major in event man-agement. Now that said, I would like to add that many people don’t know that we offer a full curricu-lum in different fields of business. With that type of mixture we can be an essential part of raising Saudi tourism professionals.

People have this engraved impression that young Saudis are looking for jobs where they get assigned to a desk with the title “Manager” on it, do you feel that this is still true till date?Well I can tell you first hand that this is changing, this generation is looking for practical ways to live

their lives, and we’ve begun to see that ambition to do something that is distinct and different - I think that it will take some time for the public at large to realize that, but the change is happening. We even have some students who are getting night classes because they have a job during the day, that shows that they are responsible and want to make a differ-ence. On the other hand the government is listing job titles, positions, and minimum wages for jobs like waiters, busboys, restaurant managers, and even receptionists, to help in opening more job opportu-nities for anyone who is willing to work and make a living.

Why did Al Faisal University focus on creating Prince Sultan’s College in the first place?First of all you need to understand that Al Faisal’s University is a non-profit organization that strives to help the society, and in our case by spreading learning and proper education in various need-ed fields, like business, tourism, and hospitality. That’s why all our curricula are in English, to pre-pare a new breed of professionals who can easily communicate with the outside world, and with that , our graduates will have their native Arabic tongue, with fluency in English, and a solid academic base that would make our grads top notch for the work-ing market.

How did you design such a curriculum?We got a great mixture from Virginia Tech Uni-versity in the U.S., the University of Queensland in Australia, and King Fahad University of Petroleum & Minerals, plus the supervision of our faculty pro-fessors, to provide our students with a solid curricu-lum approved by the Ministry of Higher Education.

What are the requirements to join Prince Sul-tan’s College?Nothing really except being high school graduate, and pass our grading exams, after that and depend-ing on his English language level we will evaluate him to see if he needs to take an English course or not. We even have international students from Swit-zerland, Austria, and India joining the college.

This raises an interesting question, why would a foreigner study tourism, or hospitality in a country that is just starting to explore this field?

There are many reasons for that, some of our stu-dents have obtained a diploma in tourism in the past from their countries before the college was opened, and wanted to continue their education. In other cases they couldn’t obtain bachelors de-gree in their own countries because it wasn’t avail-able, and in some examples the cost of study was too steep. Another good reason is that we are of-fering a curriculum that is designed by some of the most reputable universities around the world; it makes our degree quite desirable and convenient.

How much are the tuition fees?As a non-profit organization we managed to keep costs at minimum, since all the revenue is spent on developing and enhancing our facilities, so we have set our tuition per credit hour at SR 900, since each course varies between 2 to 3 hours. Our English program would cost about SR 4000 for each level, and we offer four levels per year. All prices mentioned include curriculum textbooks.The Saudi government is also helping students by granting them scholarships, so you can see the drive towards this new field. That vision is proven by the contracts we got from hotels here in Saudi Arabia who signed deals with us to hire our gradu-ates once they finish their studies, so that’s an ex-tra bonus for students.

How many students do you have right now?We have 250 students, keep in mind we are in our second year, many people don’t even know about the college yet. Our country has many tourist treasures that have not been tapped into or even discovered yet, and now is the time to start this new exciting era, and be part of developing and improving our country, that is the least we can do for it.

What are Prince Sultan College’s future plans?Well I can tell you about two surprises we have for our society, but I won’t give you many details right now. The first is offering our own MBA degree for the first time, and the second is that we are plan-ning to start a new section of Prince Sultan Col-lege for females. Once we get things rolling What’s Up will be one of the first publications that will get more details.

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A Baby Boom of ActivitiesBy Rula Abdelrazek

Six and a half years ago I had a baby boy here in Jeddah. As he grew up I learned to be content with entertaining him at the only baby activity in town – the British Consulate’s ‘Mummy and Me’. Every once in a while we‘d hit the mall with friends and go to a ‘non-baby proof ’, ‘non-clean-ly’ play area. On lucky days we’d be invited to someone’s compound and enjoy the park.

When my son was 3, we moved from Jeddah to Switzerland. This year I returned with a one-year-old baby daughter to find a plethora of ac-tivities and baby friendly centers. The first I’d heard of and tried was ‘Mama et Moi’. Started by Dima Halaby and her mother, Heind, they wanted to have a place that she and her daugh-ters could play without her abbayya. She want-

ed a clean, baby safe surroundings. She had ex-perienced many activities like this outside like Gymboree and wanted to bring the same con-cept to her children and others here in Jeddah. At ‘Mama et Moi’ mothers have an opportunity to sing and play with their children and watch them climb and jump without worrying about their safety in a clean and safe environment. Not only are their classes for young crawlers, walkers or toddlers, there are also classes for all ages in both Arabic and English. The down-stairs sandy playground is always entertaining and messy for the children.

Another fun, clean and friendly center is the ‘Enchanted Garden’ This center bloomed from a mummy and me group. Claire AlK-ouatli and Yara Fayez were active in the mum-my and me class and wanted to see it expand-ed. Along with other relatives, who also had visions of opening a place where children could thrive and develop, they started a center. This was the seed of Enchanted Garden, the idea of combining international-standard developmen-tal skills within an Islamic context for young children. Enchanted Garden encourages every child’s social, intellectual, physical and spiritu-al development through play, art, music, sports and spiritual activities. The house has spacious and friendly rooms as well as an exciting garden outside. Like Mama et Moi the classes also vary in age and language.

Another pleasant surprise to find was ‘My Li-brary’. A pleasant and quiet library to take lit-tle ones and older children to read and look at books, make crafts or just enjoy listening to a story. This was also started by moms who want-ed a place for their children to enjoy books and stories in both English and Arabic.

So no longer are we forced to spend ‘quali-ty time’ with our young ones at a mall or a café with help running around after them and oth-ers like them scattered all around the place. Thanks to concerned and motivated mothers living in Jeddah who share the same passion, we can now laugh and play with our tots in clean, safe and friendly areas designed specially for them and us.

Parenting Contact@WhatUpKsa.net

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Case Study

Excerpt from a research about Nanotechnolo-gy, done by Sherifa Yousuf Dini, who is a Man-agment Information System students in Dar Al-Hekma college.

The concept of nanotechnology is still new in Saudi Arabia, but there are attempts and re-searches going on to study the implementation of this technology in many sectors; especially the environment. According to an article published on the Nanowerk News (2008), a joint research project has been started by Saline Water Conver-sion Corporation (SWCC) in Jubail city in Saudi Arabia with the Japanese Water Recycling Cen-ter. This joint focuses on combining high-tech nanotechnology water treatment in the distilla-

Environmental Applications of Nanotechnology in Saudi ArabiaBy Sherifa Yousuf Dini

tion operations. The article added that accord-ing to the SWCC governor Fahd-Al-Sharif, a number of contracts have been signed by the in-stitute to develop recycling and water treatment technology, he added, “The Saudi-Japanese Wa-ter Corporation is aiming at reducing expens-es of treated water production and the technol-ogy brought home”. Moreover, Fahd added that SWCC signed contracts for Saline water tech-nology with a Singaporean center, King Abdul Aziz City for Science and Technology and Saudi Aramco. He added that the kingdom would ben-efit from these contracts by providing insider in-formation on water treatment (2008). Moreover, an article on Aljazeera.net reported that King Abdul-Aziz Center for science and technolo-

gy announced that it has reached to a new inven-tion on water treatment with IBM using nano-technology; this invention involves creating new membranes that have the ability of purifying wa-ter from salt and poisonous materials effective-ly. The article added that both parties agreed on registering this new invention with their name (2009).

On the other hand, an interview was held with Eng.Basma El Zein, an electrical engineer and a Management Information System lecturer in the Business Department of Dar-Al-Hekma College in Saudi Arabia to highlight the environmental applications of nanotechnology in Saudi Arabia. Eng. Basma pointed out that nanosilver, which is one of the nanoparticles, had been used by the Saudi government last pilgrimage season in an attempt to purify air and reduce disease trans-mission percentage among people during that season. She added that nanosilver is also being used in purifying drinking water and in prolong-ing food lifetime by adding nanosilver into the refrigerators.

Contact@WhatUpKsa.net

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The Social Development Forum: Shedding Light on Landmarks

We have always been interviewing and talking to local nationals and expats who managed to create a success story in different fields like art, fashion, and even business. What’s Up believes that we have here, in Saudi Arabia, all the in-gredients we need to create the type of achieve-ments we hear about all around the world. I was personally fortunate enough to have seen a star shining one after the other since I started to work with What’s Up.

We attended a press conference held by His Royal Highness Prince Mishal bin Majed bin Abdulaziz, Governor of Jeddah, and the chair-man of ‘Society of Majid Bin Abdul Aziz for Development and Social Services’ and His Ex-

www.SDF.org.saEvent

cellence Dr. Yousuf Al Othaimain Minister of Social Affairs who have both announced the or-ganization of the ‘Social Development Forum’ under the slogan "From Sponsorship to Sus-tainability" with as its patron His Royal High-ness Prince Khalid Al Faisal, Governor of Mak-kah.

What is really exciting about this forum is that it’s the first of its kind in Saudi Arabia, making it a milestone on the social development lev-el of the country. The forum will host local and global personnel with long expertise in devel-oping neighboring Arab countries as well as in-ternational ones, where they will discuss their practical experience in the field.

HRH Prince Mishal bin Majed bin Abdulaziz ex-pressed the pride we share as Saudis to hold such a new approach to society, directed and comply-ing to the Custodian of the two holy mosques’ vi-sion to adopt scientific institutional systems in achieving total official and public growth activi-ties.

One of the main targets that this forum will achieve is shedding light on new opportunities for multiple partnerships in various trends by brain-storming new ideas and concepts developed by experts for the local market. This will help our society on social development and support, and come up with recommendations to give effect to continuous development.

Dr. Yousuf Al Othaimain Minister of Social Af-fairs, confirmed that the forum aims to achieve several objectives, notably defining the develop-ment and social work, enhancing the performance and capabilities of the non-profit associations, and presenting methods of communication be-tween them and the institutions of civil society.

The forum deals with a number of key workshops including redefining partnerships, how to moni-tor performance, how to attain sustainable devel-opment, and how to achieve high quality and per-formance standards. The forum will also present some of the local success stories and how to learn and make use of their practical knowledge in your own business.

When What’s Up asked His Royal Highness about whether this is a step directed towards a younger audience to display local business role models, Prince Mishal replied that, ‘This is a first step, and that objective will be reached through spreading this awareness, and that we have what it takes as a nation to be proud of what Saudis have achieved so far. We don’t need to import every-thing, one of the main objectives is to show ev-ery Saudi that we have great local case studies that would fill volumes; all we need to do is get them under the spotlight.’

The Forum will be held from the 6th to the 8th of June 2009 and you can find all the information you need by visiting the forum’s main webpage.

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Dubai, UAE, 6 May 2009: In a glittering ceremo-ny at The Monarch Dubai, Rosewood Corniche was crowned Saudi Arabia’s Leading Hotel at the World Travel Awards, the travel industry’s version of the Os-cars. Votes were cast online by over 170,000 trav-el professionals around the world, who distinguished Rosewood Corniche above all others in the King-dom.

This year was the first that the hotel was nominat-ed in the category of Saudi Arabia’s Leading Hotel, following its successful opening in September 2007. Winning the award after less than two years in opera-tion, Rosewood Corniche’s dedication to impeccable service has quickly given the hotel an established, em-inent name in the Middle East hospitality industry.

Rosewood Corniche crowned Saudi Arabia’s Leading Hotel at World Travel AwardsPress Release www.rosewoodhotels.com

“It is a tremendous honour to be named Saudi Arabia’s Leading Hotel,” said Hans-Peter Leitz-ke, Managing Director for Rosewood Corniche. “We are extremely proud to be the standard-bear-er for hotels in the Kingdom, and this award rep-resents the culmination of our tireless efforts to provide the highest levels of service and excel-lence while constantly seeking to surpass our own achievements.”

Shamel Droubi, Director of Sales and Marketing, added: “The win is especially meaningful as trav-el industry professionals around the world have voted, bringing global recognition of our well-de-served reputation as the top ultra luxury property in the Kingdom.”

TRAVEL & HOTELS

hotel; in later issues, we will talk in depth about the product offerings.

Park Hyatt hotels are upscale properties, re-nowned worldwide for understated luxury, el-egance and prime city locations. Set amidst beautifully landscaped gardens on the Cor-niche of Jeddah, Park Hyatt Jeddahis an in-

novative five-star sanctuary where contem-porary luxury and exceptional service meets unrivalled views of the Red Sea and King Fahd fountain. The hotel enjoys a prime location in the very heart of the city, within the esteemed Al Hamra District at the Equestrian Club of Jeddah, just minutes away from the central business district.

Park Hyatt Jeddah - Marina, Club and Spa: “An Oasis of Contemporary Luxury on the Corniche of Jeddah”

Back in the 12th issue of What’s Up Jeddah, we broke the news about the Equestrian Club. Once again, What’s Up has another exclusive sneak preview for you. By the time you read this article, the hotel will have been completed and will be known as Park Hyatt Jeddah - Ma-rina, Club and Spa. For now, we would like to provide you with some information about the

Sneak-Peak Jeddah.Park.Hayatt.com

94 TRAVEL & HOTELS

Park Hyatt Jeddah is an intimate and residential-style hotel where French interior designer Gilles Quiffet and architect Patrice Hart fashioned rooms that fuse a sleek European style with Arab-Andalusian archi-tecture.The beautiful gardens and striking interior de-sign create an elegant haven of understated elegance. Modern artwork and designs merge with traditional Arab-Andalusian features, setting a new standard for contemporary luxury.The surrounding resort com-plex will feature an impressive 10,000 square metres (built-up area) of spa and wellness facilities, the La-zurde Meetings & Events Centre, a yacht marina as well as a variety of innovative restaurants and styl-ish lounges.

The hotel has 142 rooms, 15 of which are suites with

breathtaking views of the Red Sea. All the room cat-egories, which range from Park King to Park Execu-tive suites, offer impressive areas of between 40 and 80 sq m, while two majestic Princely and Royal suites range from 120 to 200 sq m. All rooms are luxurious-ly appointed with the highest quality design, the latest high-tech business and entertainment software, com-plete with lavish bathrooms complemented by luxuri-ous spa amenities.

Since this is only a teaser, we will just quickly men-tion some of the unique aspects of Park Hyatt Jeddah-Marina, Club and Spa:

The restaurants offer a variety of cuisines prepared by master chefs using only the finest international and

local ingredients for the ultimate dining experience.

Hotel features include: The Lounge, Nafoura, La-zurde Meetings and Events Centre and a Cigar room.

The spa facilities, which will open at a later date, will include: gymnasiums, tennis and squash courts, hy-drotherapy suites, aqua-medic pools, hammams, beauty salons and impressive treatment suites offer-ing the latest beauty and well-being therapies. Each palatial venue for ladies and gentlemen is beautifully set in extensive and lush private gardens… and this is just the beginning!

What’s Up will cover news from Park Hyatt Jeddah in more detail in upcoming issues.

Kings Road, Al Zahraa District behind Sawari MallRestaurant Review

The sun was shining high above me, the mist was floating between my feet as I walked around explor-ing this new habitat, I was surrounded by tropical rainforest trees, birds chirping all around me, while water dripping and flowing. I am on a new journey, but this time, I am not using my passport, I don’t need a visa to get there, this destination is right in Jeddah, I took a trip to Papaya a voyage to your sight, emotions, and senses.

The restaurant has a very unique feel to it, the min-ute you walk in you feel that you stepped right into the middle of the jungle, since the restaurant’ own-er successfully managed to create a greenhouse, then build what feels like an oriental resort right inside of it surrounded by trees (lots of real trees), plus the whole ambiance and effects that goes with that like waterfalls, mist, fog, fountains, and Birds.

As soon as you pull your car into the parking lot, you start to get that feeling where you’re about to em-bark on an unforgettable journey. Since the whole area surrounding Papaya is landscaped to reflect that same image, where you feel that it is a world inside a world. It almost feels like you’re about to step into a resort in Bali or Phuket.

Once seated on your table you will be presented with the easy to read menu, that has many color-ful choices that mixes between Tai, Indonesian, Jap-anese, and some Arabic and Italian cuisines, rang-ing from appetizers, soup, salads, pastas, sandwiches, Pizza, main courses and dessert. I should also men-tion that Papaya is the only place in town that offers the Saudi Pizza (bet you never heard of that one be-fore).

Another dish I highly recommend is a dessert called Candied Banana, which is banana slices cooked with a sweet brown sugar sauce, then topped with crispy Konafa and whipped cream.

Papaya caters to both Singles and Family with two separated sections, if you decide to pay it a visit, I should recommend going during day time, noon would be best, since you will find the whole sky on top of you while you sit under the skylight roof, giv-ing you the beautiful bright sun while blocking all the heat. And don’t worry about what to wear, this is a casual restaurant close to the beach side, so they want you to chill out and relax. Oh and don’t forget to bring your shades in there with you.

Papaya: A Journey into the Tropical Rainforest

96 FOOD & RESTAURANTS

treat yourself to the new menu, and enjoy a dining experience you will never forget

Since its humble beginnings in Seattle’s historic Pike Place market in 1971, Starbucks has always been a place where you can find the world’s best coffees. Today with over 15000 stores in 45 countries world-wide, Starbucks has certainly brought premium Ar-abica coffee to a whole new level, setting new stan-dards for sourcing coffee within the speciality coffee industry.

Coffee OriginsMany people think that all coffees are alike however the place that they are grown and the care and attention the farmers, processors and roasters give to the precious beans unlock many different flavors from the countries of origin ! Starbucks samples coffees from around the world – more than 150,000 cups a year, in fact, to find only the finest, richest and most interesting beans.

Most of the world’s coffee is grown between the Tropic of Cancer and the Tropic of Capricorn. It’s grown on plantations, small farms and coffee gar-dens in Africa and Arabian regions, Latin Ameri-ca and on Pacific Islands. Because the various re-gions have different soil, climate and cultivation methods, the coffees produced vary greatly by taste. Each is a unique treasure.

The World's Best Coffee

www.Starbucks.comFood Chronicles

98 FOOD & RESTAURANTS

Latin American coffees are characterized by vibrant acidity with f loral and delicate cocoa notes and nutty finish, and a clean, well bal-anced f lavor. Coffees from the Africa/Arabi-ca region, the birthplace of coffee, have distin-guished f lavors ranging from berries to exotic spices to citrus fruits, and aromas with hints of lemon, grapefruit, f lowers, and chocolate.

The Asia/Pacific region is home to many cof-fee treasures, from the assertive, herbal spic-iness of Indonesian coffees to the balanced acidity and complexity that define coffees from the Pacific Islands. Because of their full f lavor and character, these coffees are found in many of Starbucks heartier blends.

Along with single origin coffees, Starbucks offers a wide variety of multi-region blends which bring together complementary elements from the world’s top-quality coffees and com-bining them to achieve an intriguing interplay of f lavor and aroma.

Once you know what to look for when tasting, you’ll be able to distinguish the subtle differ-ences in aroma, body, f lavor and acidity that make each coffee unique. Ask a barista to guide you through the coffee choices; they can help you find the perfect coffee to suit your taste

Cornerstones of Brewing Great Coffee – The Four Fundamentals Selecting great coffee is only the first step in savoring a wonderful cup of coffee. How you grind, brew, and store your coffee is just as im-portant. It’s not just the machine that makes great coffee – the “four fundamentals” of pro-portion, grind, water and freshness are even more important. Armed with a little coffee knowledge, you can create great coffee with a coffee press, home brewer or espresso ma-chine.

Proportion: Using the right proportion of cof-fee to water is the most important step in mak-ing great coffee. For the most f lavorful cup, 10 grams of coffee for every 180 milliliters of wa-ter is recommended.

Grind: Different brewing methods have differ-ent grind requirements, but in general – the short-er the brew time, the finer the grind. For exam-ple, coffee ground for an espresso machine should be very fine, because the brew cycle is only 18-23 seconds long. Yet for a coffee press, the coffee should be ground coarsely, because the water and coffee are in direct contact for four minutes.

Espresso machines: Fine grind. Drip coffee makers: Medium grind.Coffee press: Coarse grind (rough grind).When you go into a Starbucks store ask one of our barista’s to show you which grind will bring you the best cup of coffee from your brewing method

Water: A cup of coffee is 98 percent water. So the water you use to make coffee should taste clean, fresh, and free of impurities. Water heated to just off a boil (96°- 98° C) is perfect for extracting the coffee’s full range of flavors. Any cooler and the water can't adequately extract, if it’s hotter it may taste burnt.

Remember that: Clean water = Better coffee

Freshness: Coffee is freshly produced, and its en-emies are oxygen, light, heat, and moisture. To keep coffee fresh, store it in an opaque, airtight container at room temperature. You can store it that way for up to a week. For the best results, cof-fee should be ground just before brewing.

Remember that: Fresh coffee = Less than one week old

Coffee Tasting CharacteristicsWhen tasting different coffees, there are four main characteristics that make up the coffee fla-vor profile.

Aroma This is the first hint of how your coffee will taste. In fact, most of your sense of taste comes from your sense of smell – which is why coffee can smell so sublime and taste so satisfying. A human can smell over a thousand different aromas and Arabica coffee has over a thousand different aro-mas

Acidity Acidity means a lively, tangy, palate-cleansing property, ranging from low to high. Think of the way lemon juice makes you salivate, and you'll get the idea. For example, “Ethiopia Sidamo” is quite lively on the tongue, so we say it has a high acidity. In contrast, a coffee like “Gold Coast” is quite complex with spicy notes– it has a low acid-ity.

Body This is the weight or thickness of the beverage on your tongue. Body ranges from light to full. To give you an idea, this is like comparing skimmed milk – very light bodied to whole milk - full bod-ied; we sometimes use the wordy “syrupy” to de-scribe a full-bodied coffee like Sumatra. Medium to light bodied coffees are fantastic first thing in the morning when your taste buds are fresh and awake. Medium to full bodied coffees are great later on in the day especially Indonesian coffees late in the evening.

Flavor This is the all-important melding of aroma, acid-ity, and body that creates an overall impression. For example, drinking Kenya often reminds us of grapefruit. There’s just a hint of citrus to it. But when we say that, we don’t mean that Kenya is grapefruit-flavored – it still tastes like coffee. There are many different ways to describe the flavor of coffee, just as there are many different ways to describe snow.The distinction in our coffees is in the complex flavor layers that come from the coffees being grown high up in mountains areas, the higher the coffee is grown the more complex it becomes.

The Third Place In addition to the wide range of high quality cof-fees, Starbucks is known for being a meeting point in the community. Starbucks is a place for people to come to, a place to not be alone, a place to be with other people, and a place where, with-out having to do anything, people become part of a community. Starbucks has long been dedicated to creating a unique "third place" between home and work, through enlivening the centuries-old tradition of the coffeehouse as a place to gather, share ideas, and enjoy delicious beverages.

™

Rochana Mall Tahliah St. Tel: 02 263 4989 www.thecrepecafe.com

By Dan Schawbel By Lisa Lillien By Dan Roam

The whole internet is buzzing with all the web 2.0 hype, like blogs and social networking sites we find ourselves subscribing to, we are in a world where we need to brand ourselves to gain a glimpse of the top pecking order’s spotlight.

We found this interesting book that can teach you easy ways you can use to brand yourself in this ever morphing digital age.

Me 2.0 is a new type of digital survival hand book that provides you with topics on:-Effective 4-step process for discovering, creating, communicating, and maintaining a personal brand.-Insights, advice, and tips from leading industry ex-perts that explain how blogs, podcasts, and social networks can position you to find a career based on your passion and experience. -A complementary website that would aid you with templates for each tool in your personal branding kit (i.e. resume, portfolio, etc.).

Since personal branding is the next hype, we thought of sharing this book with What’s Up read-ers. A true must have if you want to be on the next cutting edge.

Looking for Yummy-tastic recipes, while keeping calories under control, here is a book by The New York Times bestselling phenomenon Hungry Girl. The Book includes recipes like:

- H-O-T Hot Boneless Buffalo Wings - Sassy Southwestern Roll-Ups - Holy Moly Guacamole - Cheeseburger Lettuce Cups - Chocolate Chip Cookie Crisp Puddin’ Shake - Swirls Gone Wild Cheesecake Brownies - Personal Pretzel-Bottomed Ice Cream Pie! Among many more! The book is written with the hungry author’s known wit and sassy style, no wonder she has formed over half a million loyal fans who are sub-scribing to her daily emails containing guilt-free rec-ipes, food and product reviews, dieting news, shock-ers and more.

This book collects 200 recipes that are as fun to read as they are to make, while keeping each rec-ipe’s calorie count at 200, what more can you ask for?

The premise of this book is quite simple; anybody with a pen and a scrap of paper can use visual think-ing to work through complex business ideas.

The author got his revelation when he was asked at the last minute, to give a talk to top government of-ficials. He simply sketched a diagram on a napkin. With the power of images he managed to commu-nicate directly with this top caliber audience. Since then, Ban Roam developed a remarkably compre-hensive system of ideas, enabling him to breaking ideas to simple steps providing you with tools and rules to facilitate picture making.

Aside from the four steps of visual thinking, the six ways of seeing and the SQVID– a clumsy acronym for a full brain visual work out designed to focus ideas, the author throws in many case studies that keep you engaged in the book, and help to visualize the concepts he is presenting.

A picture is worth a thousand words. This inspiring book will teach you new ways of thinking in a few hours, so if you’re looking for a great new way to solve problems and communicate ideas, you'll find this book very useful.

Me 2.0: Build a Powerful Brand to Achieve Career Success

Hungry Girl 200 under 200:200 Recipes under 200 Calories

The Back of the Napkin: Solving Problems and Selling Ideas with Pictures

102 BOOK PICKS

By Randy Chertkow and Jason Feehan By Lawrence J. Cohen By Dan Brown

I can see it now, you’re gathering your friends, and assigning tasks to each one of them, “You do this, while I take care of that”, but wait you might be missing out on something.

This indispensable guide for indie musicians will lead you through all the steps from pick-ing band members all the way to getting your music out to the public, the book also covers topics like building a brand, build a huge fol-lowing, networking, web site management, getting booked, playing live and getting pub-licized.

Utilizing and harvesting the power of the in-ternet you can earn profit from your music, and with this clearly written book you will know how to really do that.

What we like the most about this book, is how those steps can be applied in other fields that can use the internet, like online marketing, or IT specialists. So if you want to share your tal-ent and take it to the next level, this might be all the help you will need to kick start your way to success.

This book is all about how we as parents can re-lax, lighten up, and enjoy life playing with our kids, since children need a strong connection with their parents to have good self-esteem, self-confidence, happiness and good behavior.

The author – an expert play therapist – explains how playing and laughing is inherently educational for children, plus it is a way to communicate, giving you a way to know your kids more and create an ev-er-lasting bond with them.

The author suggests that; "The fun play opens the emotional door to let out the giggles, and a flood of other feelings come pouring out after." Some sug-gested ideas cover many things ranging from play wrestling to gentle storytelling. What really makes this a special book is that it tells you of ways that can help you cope with games you don’t even like.

Unlike other parenting books, Cohen is able to give the special perspective of a psychologist while mak-ing it easy to understand, the book is all about the importance of fostering a close connection with our children and how and why these exercises (play therapy) do work.

Three Dans in one issue is too many, but youmust know that Dan Brown is back with the new eagerly awaited follow-up to his #1 international phenome-non, The Da Vinci Code.

The Lost Symbol is a brilliant and compelling thriller. This book’s narrative takes place in a twelve-hour period, and from the first page, Dan will grab your attention on an adrenaline rush to get you through the pages of this strange and won-derful journey as you follow Robert Langdon through a masterful and unexpected new land-scape. The Lost Symbol is full of surprises.

The author managed to masterfully weave five years of research into the story's twelve-hour time-frame, which added a level of exhilarating chal-lenge. If you’ve been a fan of Dan Brown thrillers like The Da Vinci Code, Angels & Demons, Digital Fortress, or Deception Point, you’re in for a treat, since this should be a ride you will never forget. We have no details yet, except that you can pre-or-der your copy now, since The Lost Symbol will be officially released on September 15, 2009. Mark your calendars!

The Indie Band Survival Guide: he Complete Manual for the Do-It-Yourself Musician

Playful Parenting The Lost SymbolBuild a Powerful Brand to Achieve Career Success

103

Each day, more then $40 Trillion Dollars chang-es hand worldwide.Apples are more effective at keeping people awake in the morning than caffeine.At birth, a panda is smaller than a mouse and weighs about 113 grams.Diamonds mined in Brazil are harder than those found in Africa.The New York Stock Exchange started as a cof-fee shop.Women end up digesting most of the lipstick they apply.People in parts of Western China put salt in their tea instead of sugar.Chewing gum while peeling onions will keep you from crying (Untested by What’s Up yet).

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Batarjee national pharmaceuticalDr.Tawfeeq Vet. ClinicEuropean Vet. ClinicJeddah Vet. ClinicTahlia Int. Vet. Clinic

www.tropicanaslim.com+966 566552255

108 DIRECTORY

www.truff.com.sainfo@truff.com.sa

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New in Town:

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For YouGift & Home AccessoriesAna Special MallTel: 02 6617798

Crêpe CaféOriginal, Healthy Fast Casual CrêperieRoshana MallTel: 02 2634989

Al-MohraGift & Home AccessoriesAna Special MallTel: 02 6649202

CharcoalBurger RestaurantAirline centerTel: 02 6929088

Park Hayat HotelFive Stars HotelJeddah CornichTel: 02 2639666

Tara JarmonFashion StoreStars AvenueTel: 02 2754700

Jungle BlueFashion StoreHira'a St.Tel: 0533643841

MayassFashion StoreAna Special MallTel: 02 6649188

Adolfo DominguezFashion StoreRoshana MallTel: 02 2635042

Al-AqeeqCafé & RestaurantAna Special MallTel: 02 6649228

110 NEW IN TOWN

N O W O P E N

Your ideal stay is waiting at Park Hyatt Jeddah - Marina, Club and Spa.Set amidst beautifully landscaped gardens on the Corniche of Jeddah.An innovative five-star sanctuary where contemporary luxury and exceptional service meets unrivalled views of the Red Sea and King Fahd fountain.The beautiful gardens and striking interior design create an elegant haven of understated luxury.

Reservations +966 2 2639666 or jeddah.park.hyatt.comThe Equestrian Club, Southern Corniche, Al Hamra District, P.O. Box 5863, Jeddah 21432, Kingdom of Saudi Arabia

a reservation for M. Alcony

a room with a morning view of the Red Sea

a relaxing evening walk in the stunning private gardens

a wonderful stay with memories of Jeddah to cherish forever

The trademarks HYATT™, PARK HYATT™ and related marks are trademarks of Hyatt International Corporation. ©2009 Hyatt International Corporation. All rights reserved.