what's up with sales alignment?
DESCRIPTION
Getting marketing and sales on the same page is critical to the success of your company, but it’s often easier said than done. Even though most business leaders are aware of the benefits of sales alignment, many companies have trouble making it happen.TRANSCRIPT
SALES ALIGNMENT
WHEN SALES AND MARKETING ARE ALIGNED, THE BENEFITS ARE CLEAR.
WHAT’S THE BIG DEAL?
http://www.eloqua.com/topics/Sales-and-Marketing-Alignment.htmlhttp://www.hubspot.com/All-You-Need-to-Know-about-Aligning-Sales-and-Marketing/http://corporatevisions.com/resources/article-archive/strategies-and-tactics-for-better-marketing-and-sales-alignment/ http://blogs.forrester.com/lori_wizdo/13-03-24-lead_to_revenue_management_fosters_marketingsales_alignmenthttp://blog.alinean.com/2013/01/sales-and-marketing-alignment-in-2013.html
BUT DESPITE THE BENEFITS, MANY BUSINESSES STILL STRUGGLE WITH SALES ALIGNMENT.
OF B2B COMPANIES SAY THEY HAVE
BUT EVEN THOUGH MANY COMPANIES MAY STRUGGLE WITH GETTING MARKETING AND SALES WORKING TOGETHER, IT’S ON SENIOR MARKETERS’ RADAR.
ONLY 8% TIGHT ALIGNMENTBETWEEN SALES AND MARKETING.
“BEST-IN-CLASS” COMPANIES WITH STRONG SALES AND MARKETING ALIGNMENT EXPERIENCED
IN ANNUAL REVENUE.AVERAGE GROWTH
20% 4% DECLINE. EXPERIENCED A
57% OF MARKETING EXECS REPORTED WEAK OR MIXED COLLABORATION
AND "ADMINISTERING LEADS AND LEAD PIPELINES."WITH SALES WHEN "DEFINING LEAD QUALIFICATION CRITERIA"
90% OF SENIOR MARKETERS SAY ALIGNMENT
IS A HIGH OR VERY HIGH PRIORITY.
LAGGARDS