what's your core business
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![Page 1: What's your core business](https://reader033.vdocument.in/reader033/viewer/2022061301/54d4ebe44a795979598b45a7/html5/thumbnails/1.jpg)
What's your core business?
(hint: you are probably wrong!)
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"Facebook helps you connect and share with the people in your life"
"Facebook's mission is to give people the
power to share and make the world more open and connected."
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http://www.dailymail.co.uk/sciencetech/article-2020378/Facebook-Twitter-creating-vain-generation-self-obsessed-people.html?ito=feeds-newsxml
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http://www.lala.com.mx/productos/leches.html
Visión: "Ser una empresa líder de
alimentos, considerada
como la mejor opción para sus consumidores,
clientes, colaboradores y
accionistas"
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Misión: Satisfacer las necesidades de los consumidores, elaborando productos innovadores de alta calidad, que brinden un estilo de vida saludable, proporcionando la mejor nutrición y confianza.
Visión: Ser la empresa número uno, en calidad e innovación de productos lácteos y bebidas nutricionales.
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http://www.alpura.com/
Alpura y Lala are "cow-centered" companies rather than consumer-centered
Alpura y Lala son empresas centradas en vacas, no en el consumidor
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soy milkleche de soya
http://www.hoalian.com
almond milkleche de almendras
http://almondmilkbenefits.org
rice milkleche de arroz
http://www.richricemilk.com
That's why they have 50+ milk varieties, but no milk alternatives: soy, almond, rice
Por eso tienen más de 50 presentaciones de leche, pero ninguna leche alternativa: soya, almendras, arroz