what’s your next cellphnone? ------- miui times tornado
TRANSCRIPT
WHAT’S YOUR NEXT CELLPHNONE?
-------Miui times tornado
Over four times
1.Meizu 2.1 %
2.Quidway 2.0 % 3.Lenovo 1.8 %
1.Nokia 26.2%
2.Samsung 15.5%
3.HTC 13.8%
How pathetic it is !!
Welcome to times
• MIUI is a third-party cellpone operating system based on Android which is deeply opitimized ,developed and customized for the Chinese cellphone fanciers.
• Which kind of mobile phone can run MIUI operating system.?
Android Operating system
The answer
xiaomi
“Xiao Mi” phone 8 characters• 1.5 • 2.3.5 • 4 • • 5
• 8 63 1930 1999
GHz dual core
Inch screen
Millimeter wideth
Million fanciers
MIUI system
MAH
Million pixel
RMB
• 1.5 Ghz dual core• 2.3.5 miui system
• MAH• 8 million pixel
Iphone 4 --monocoreRun 3D games smoonthly
Five million fanciers
4
63
inch screen
millimeter wideth
Concise interface
individual themes
3.5 4.5
4.0
5.0iphone4--1420MAH
samsung s2---18001930
“Xiao Mi” phone characters
hommization
Target group
customers who are enthusiastic to the smartphones cannot afford them because of their hign prices in the market .
pricing
smoke bomb
small
large
Fanciers.
Comparative advantages
model Picture Feature
APPLEiPhone4
SAMSUNGGT-I9103
HTCZ710e
MOTOME860
Launch Price:RMB5999Launch Time:201010
OS: iOS4CPU: Apple A4 1GHz
inner memory: 8G/16G/32G
Launch Price:RMB3929Launch Time:201109
OS: Android 2.3CPU: dualcore1GHzinner memory: 8G
Launch Price:RMB4999Launch Time:201108
OS: Android 2.3CPU: dualcore1.2GHzinner memory: 768M
Launch Price:RMB4905
Launch Time:201105
OS: Android 2.2CPU: dualcore1GHzinner memory: 16G
camera: 5million3.5inch/960*640/1600万色 /IPS2011monthsales: 27万
camera: 5million4.19inch/480*800/1600万色 /LCDbattery: 1650mAh2011monthsales: 15万
camera: 8million4.3inch/540*960/1600万色 /SLCDbattery: 1520mAh2011monthsal;e: 6万
camera: 5million4.0inch/540*960/1600万色 /TFTbattery: 1880mAh2011monthsale: 11万
Absolute price
Higner pixelGreater battery MAH
性价比啊 亲 ~
Price
system
pixel
battery
① advanced configuration,lowest price.
②wipe out useless devices to lower the cost and take them to next “xiaomi”
③ Online sales no middlemen ,no retail outlets.
④too many Android mobilephonesApple Iso system rootedness
pricing the lowest price
Dual core,large screenGreat battery,good signal
Next generation must be better
Much cheaper
Seize the low-income market
Hunger marketing
1.Reserve on-line in advance2.500 volumes to reward Miui fanciers With only 1699R M B
3.Only issue 100 thousand the first stage
4.300 thousand second stage
“xiaomi”marketing strategy
How about cost-effective unicom contract machine! two choices for you
Free for paying phone charges in adavce2-year contract
1150call charges , bottom consumption 46yuan , 1549yuan to buy ;
959call charges , bottom consumption96yuan , 959yuan to buy ;
2699call charges , bottom consumption186yuan , zero to buy ;3-year contract1370yuan call charges , bottom consumption 46yuan , 1329yuan to buy ;
2260yuan call charges , bottom consumption96yuan , 439yuan to buy ;
2699yuan call charges , bottom consumption126yuan , zero to buy 。
Cooperation with China Unicom!
59% 56% 54% 50% 48% 46% 43% 39% 34% 26% 26% 19%
22% 23% 27% 31% 35% 38% 40% 47% 54% 63% 63% 70%
Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11
Others
OMS
Windows
IOS
Android
Symbian
Smartphone system trends
Personnel powers
Unique research mode
First-class hardware design
Unique business mode
Famous hardware corporations
5million fanciers support
Resisit the heat
No advertisenmentOn-line promoting
“xiaomi” future trends
• Let’s back to
• What’s your next cellphone?
• “xiaomi” ------- top choice?
• if so ,why so?
• if not, why not?
Futher information xiaomi(official advertising vedio).flv