What’s your story ?

LinkedIn Speaker Series: Nancy Duarte

Nancy Duarte is an American writer, speaker, and CEO. She is well known for her best-selling book, Resonate: Present Visual Stories that Transform Audiences.

In 2013, Nancy was awarded Microsoft's MVP Award for her work to help people excel with Microsoft PowerPoint.

Presentations have become language of business activity

Yet most presentations are boring. In Fact 95% !!!

What do we expect from a presentation ?

But what do we get ?

And the result is…

Communicating and presenting IDEAS really matters.

Story helps communicating IDEAS in an effective way

An IDEA has power to change life of millions

An IDEA is like a life. It grows and matures with time.

But sometimes average IDEAS get tractions

And

Brilliant IDEAS die

It all comes down to how the ideas are presented

The best way to communicate IDEA is through a story

We physically react to story. We laugh. We clap. We connect through story.

Storytelling focuses on audience, message and story

Nancy Duarte studied stories and greatest speeches of all time and found a pattern.

She found that great speakers use this pattern.They move back and forth between current reality and The bright hope for future.

People will remember the last thing you saidmore than anything in the beginning or in middle.

So last thing you say should be amazing……

Nancy Duarte used this “What is – What could be”analysis tool to transcribe different speeches.

Lets take two great speeches of all time.

Steve Jobs gave 90 minute long amazing speech on the launch of I-phone in 2007

We can see moves between “what is” and “what could be” and Ultimately ending high into the right where he stated the new bliss

Most astounding part was that he himself marveled at his new product more than the audience laughed and clapped combined

Martin luther king delivered a public speech to over 250,000 civil right supporters also known as “I have a dream” speech

And the speech format looked like this

Two-third of the way through the frequency gets really high at very famous “I have a dream sequence”

4 key principals for a mind-blowing presentation

Organize a coherent narrative

Create powerful messages and visuals

Connect and engage with your audience

Show people why your ideas matter to them

THAT’S IT !!

Every Pro was once an Amateur. Every Expert was once a BeginnerSo Dream Big and Start Now

Thank you !!Divyanshu Pal Nagar - IIT KANPUR

Links and References :-

1. http://www.duarte.com/academy/persuasive-presentation/2. http://en.wikipedia.org/wiki/Nancy_Duarte3. https://www.flickr.com4. https://www.youtube.com/watch?v=DEUOPdnJHi4 5. Istockphoto.com6. Compfight.com