whatsapp's blog: the telling diary of a 16 billion dollar startup

15
WhatsApp’s blog: The telling diary of a $16 billion startup (and what we can learn from it) WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella Andre F. Bourque Managing Editor , Technorati

Upload: andre-f-bourque

Post on 21-Apr-2017

94.700 views

Category:

Business


0 download

TRANSCRIPT

WhatsApp’s blog:The telling diary of a $16 billion startup(and what we can learn from it)

WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella

Andre F. BourqueManaging Editor, Technorati

WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella

September 12, 2009

Company responds to users leaving BlackBerry for Apple and Android smartphones

WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella

January 28, 2010

“It’s broken, we’re fixing it, and keeping you informed…”

WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella

April 3, 2010

Calling all users: We’d love to have you beta test us!

WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella

September 19, 2010

Seeing a need for international adoption, WhatsApp removes itself from AppWorld distribution.

WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella

February 22, 2011

Aims to exceed both Apple and user expectations; focuses on every single existing app feature to make it better.

WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella

July 12, 2011

Constant user feedback, constant product evolution: “We are continuing to work on adding cool group chat features...if you have any feedback, let us know.”

WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella

September 26, 2011

Company celebrates 1 million transactions per second on a single device. By January, they hit 2 million tps.

WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella

March 22, 2012Handles rumors head-on, yet explains, “We would rather work on cool new features…”

WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella

December 29, 2012

Company stands its ground and reassures users.

WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella

August 7, 2013

Company focuses on big updates and tells users, “From now own we’ve simplified our business model so the first year of use is free and only $.99 a year after that.”

WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella

December 19, 2013

No user left untouched: Company releases voice messaging across all platforms at once: “We put extra effort into making sure that Blackberry, Nokia, and Windows phone users can enjoy the same rich, powerful voice messaging experience.”

WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella

February 19, 2014

400 million users, with credit going to each of them. “We also heard from British woman who runs a charity in Uganda…[who] uses WhatsApp to send daily reports, photos, and videos…”

WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella

Facebook

Humble and dedicated: “Here’s what will change for you, our users: nothing.”