whatsapp's blog: the telling diary of a 16 billion dollar startup

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WhatsApp’s blog: The telling diary of a $16 billion startup (and what we can learn from it) WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella Andre F. Bourque Managing Editor , Technorati

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While journalists are scrambling around for quotes, and analysts and PR companies are looking to place "reaction" pieces, you needn't look further than WhatsApp's own blog to understand the story. The story of how the world's most popular smartphone messaging app came to be.

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Page 1: WhatsApp's blog: The telling diary of a 16 billion dollar startup

WhatsApp’s blog:The telling diary of a $16 billion startup(and what we can learn from it)

WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella

Andre F. BourqueManaging Editor, Technorati

Page 2: WhatsApp's blog: The telling diary of a 16 billion dollar startup

WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella

September 12, 2009

Company responds to users leaving BlackBerry for Apple and Android smartphones

Page 3: WhatsApp's blog: The telling diary of a 16 billion dollar startup

WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella

January 28, 2010

“It’s broken, we’re fixing it, and keeping you informed…”

Page 4: WhatsApp's blog: The telling diary of a 16 billion dollar startup

WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella

April 3, 2010

Calling all users: We’d love to have you beta test us!

Page 5: WhatsApp's blog: The telling diary of a 16 billion dollar startup

WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella

September 19, 2010

Seeing a need for international adoption, WhatsApp removes itself from AppWorld distribution.

Page 6: WhatsApp's blog: The telling diary of a 16 billion dollar startup

WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella

February 22, 2011

Aims to exceed both Apple and user expectations; focuses on every single existing app feature to make it better.

Page 7: WhatsApp's blog: The telling diary of a 16 billion dollar startup

WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella

July 12, 2011

Constant user feedback, constant product evolution: “We are continuing to work on adding cool group chat features...if you have any feedback, let us know.”

Page 8: WhatsApp's blog: The telling diary of a 16 billion dollar startup

WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella

September 26, 2011

Company celebrates 1 million transactions per second on a single device. By January, they hit 2 million tps.

Page 9: WhatsApp's blog: The telling diary of a 16 billion dollar startup

WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella

March 22, 2012Handles rumors head-on, yet explains, “We would rather work on cool new features…”

Page 10: WhatsApp's blog: The telling diary of a 16 billion dollar startup

WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella

December 29, 2012

Company stands its ground and reassures users.

Page 11: WhatsApp's blog: The telling diary of a 16 billion dollar startup

WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella

August 7, 2013

Company focuses on big updates and tells users, “From now own we’ve simplified our business model so the first year of use is free and only $.99 a year after that.”

Page 12: WhatsApp's blog: The telling diary of a 16 billion dollar startup

WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella

December 19, 2013

No user left untouched: Company releases voice messaging across all platforms at once: “We put extra effort into making sure that Blackberry, Nokia, and Windows phone users can enjoy the same rich, powerful voice messaging experience.”

Page 13: WhatsApp's blog: The telling diary of a 16 billion dollar startup

WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella

February 19, 2014

400 million users, with credit going to each of them. “We also heard from British woman who runs a charity in Uganda…[who] uses WhatsApp to send daily reports, photos, and videos…”

Page 14: WhatsApp's blog: The telling diary of a 16 billion dollar startup

WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella

Facebook

Humble and dedicated: “Here’s what will change for you, our users: nothing.”