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Getting Going with Users

28th Jan 2015

Soho Hotel, London

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Agenda

09:30 – 10:00 Intro, Quiz, Define UX Testing, set the context (Lee)

10:00 – 11:00 Designing UX Tests (Peter)

11:00 – 11:15 Coffee

11:15 – 12:15 Extracting and sharing insight (Laura & Georgia)

12:15 – 12:30 Recap & Take-outs (Lee)

12:30 UX Clinic

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Rules

There are prizes!

Please Tweet #users1st

Please abide by Chatham House rules

Please Interrupt

Pretty please complete the post event survey

Toilets

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Introductions

Lee Duddell, Founder & Director of UX

@LDuddell

Peter W Szabo, Head of UX

@WSZP

Laura Bustaffa, UX Researcher

@Laurettarella

Georgia Rakusen, Snr Account Manager

@G_Rak

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Quiz: UX Myth or UX Fact?

Inspired by: #ecomchat 13:00 UK time every Monday

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1. Implementing RWD is the answer to

mobile/screen sizes

UX Myth: 25% of all incoming sales calls to WhatUsersDo in 2014 were from companies experiencing a down-turn in conversion post RWD

RWD is a start, but not a panacea

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2. We should copy Amazon

UX Fact: Yes, you should copy their obsession with testing and experimenting

UX Fact: You should copy their reluctance to redesign and focus instead on incremental improvements

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3. There is a silver bullet to great UX

UX Fact: There is a silver bullet

Exposure to Users is a silver bullet

The best teams set a monthly target

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Answering the WHY of the HOW MANY

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Context: 3 things you need to know

about WhatUsersDo

Setup UX Tests on any channel on our online platform

Our online panel of consumers or your customers completes your tests

Recording videos of their screens & voices with analysis

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Meaning you only need to decide

where to improve…

a. Understand what types of UX Test you can run & how to design them

b. Know how to analyse UX videos & share results in the right way

c. (or use our Managed Service, where we do a and b)

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Over to Peter for Designing Tests

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Over to Laura & Georgia for Extracting

and Sharing Insight

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Recap: you’re ready!

You know what’s involved in designing UX Tests

You know how to analyse UX videos

You know how to share results that lead to action

To improve your metrics with Insight (not instinct)

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You need to make a choice:

Self Serve (£1k to £3k annual spend @ £30 per video)

You design the tests, launch them with limited panel, watch the videos & annotate and then share results

Managed Service (Get Going annual plan from £10k)

Our Experts design, launch and analyse the tests

You focus on actioning insight, not the mechanics of producing it

Carry on

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Take-outs…

Resources via Email:

Links to the three Case Studies we covered today (and more)

Crib Sheets on: Types of Tests, Task writing Tips, Video Analysis Tips

Managed Service brochure/link to self serve to buy online

A free video of one user on your site

UX Clinic (now) with one of us

Setup a meet to build your business case

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“Shut up & listen to users.”

-- Jakob Nielsen

“And don’t forget to complete the post event survey that Nathan will send you!”

-- he would probably say