wheelchair basketball presentation final copy
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The Great Britian Wheelchair Basketball
Association
Strategic plan
Aims Brief overview of organisation, provide
internal and external analysis (Swot, Tows, Cultural Web, Pestle, Mendelows, Porters)
Strategic Goals (12 month and Three Years)
Strategic Priorities (RACES and strategic lenses)
Overview of Organisation
Disabled sports was created as a tool for physical and psychological therapy
The first recorded event was in 1948 and wheelchair basketball came from netball
The GBWBA has grown rapidly over the last 10 years.
Organisational structure is complicated
Internal Stakeholders
Minimal effort Keep informed
Keep satisfied Key players
Interest
Low High
Low
Power
High
• Members
• Workforce
• Elite team• Elite league
• Wheelchair basketball clubs
• Volunteers
External Stakeholders
Minimal effort Keep informed
Keep satisfied Key players
Interest
Low High
Low
Power
High
• Partners
• British government
• Local authorities
• Charitable donators
• Sponsors
• Professional Partners
• Spectators
• Media
• Facilities
PESTEL Political: Political priority (Support/funding)
2012 Games Economic: Recession, Government Funding Social: Liberal Society, Human Rights and
Education Technological: available and accessible
facilities, New Gear Environmental: increased potential
participants, sustainability Legal: Doping policy and Coaching
Requirements
Porters Five Forces
Organisational Culture
SWOT + TOWS
TOWS
Opportunities1.Sponsorship2.Participation Segments3. New Coaches4. Funding5. Events6. Media7. Development of Technology
Threats1. Other Sports2. Lack of Talent/Coaches3. Loss of Government support4. Cost of Technology
Strengths1. Structure and Governance2. Funding and Support3. Partners4. National Team5. Development Plan6. Events
1. S1 S3 and S5 > O3
2. S5 > O1, O2, O4
3. S4, S5, S6, O2
4. S4 > O7
1. O4, O5 and O6 > T1
2. O2, O3, O4 and O1 > T2 and T5
Weaknesses1. Small Workforce2. League3. Funding4. Lack of Membership
1.S1 and S2 > W1 and W2
3. S1 and S4 > W1
4. S3, S5 and S7 > W4
2. S5 and S4 > T1 and T2
3. S2 and S3 > T4
3. O1, O4 and O5 > T3 and T4
2.S1 and S3 > W2 and W5
1. S1 S4 and S5 > T3
New Strategic Direction
12 Month Plan Business Operations
1. Analyse current internal operations
2. Analyse physical assets and partnerships
3. National Championship (Pilot) Domestic Development
1. Collect data on participation and volunteers
2. PESSYP success
3. Increase Accountability High Performance
1. Prepare Coaches and Athletes
2. Assess regional centre's (Create base for national teams)
3. Assessment of long term development pathway Technical Development
1. Current Partners and sponsors (Equipment)
2. Assess current delivery plan to increase qualified volunteers
RACES (Twelve Month)
Option R A C E S Overall Evaluation
1. Design High High High High High High Importance
2. Experience High High Medium Medium High High Importance
3. Experience High High Medium High High High Importance
Business Operations
High Performance
Option R A C E S Overall Evaluation
1. Experience High High High High High High Importance
2. Experience High Medium Medium Medium High High Importance
Three Year Plan Business Operations
1. Become financially independent
2. Increase profile of WCB for Paralympics
3. Necessary organizational reform Domestic Development
1. Analyse and amend delivery plan
2. Evaluate volunteers and league/club structure
3. Ensure resources maximization High Performance
1. Reform league structure
2. Support all individuals and athletes (Paralympics 2012)
3. Assess expertise of coaches Technical Development
1. Strengthen delivery development model
2. Develop quality of qualifications and ability of best value equipment
RACES (Three Year)Options R A C E S Overall
Evaluation
2. Design High High Medium Medium- High High High Importance
3. Experience High High Medium-High Medium High High Importance
Business Operations
Domestic DevelopmentOptions R A C E S Overall
Evaluation
1. Experience High High Medium -High High High High Importance
2. Experience High Medium-High Medium Medium-High High High Importance
3. Experience High High Medium High Medium High Importance
Options A C E S Overall Evaluation
2. Experience High High High High High High Importance
High Performance
RACES (Three Year)
Technical Development
Options R A C E S Overall Evaluation
1. Design High High High High High High Importance
2. Experience High Medium Medium High Medium-High High Importance
3. Experience High High Medium High High High Importance
Problems for you to solve!
Wheelchair basketball can be used for rehabilitation purposes, but also to keep
exercising although the person is in a wheelchair.
How would you reach out to war veterans?
What marketing strategy would you use?
Problems for you to solve!
Would you participate in wheelchair basketball?
To become more of a mainstream sport the GBWBA would also like to target
able bodied people.
How to target able bodied people?
Summary
GBWBA is a small non for profit independent organisation
Professionalized moving from Kitchen table organisation
Maximise physical and human resources to increase profile of sport
Increase financial independence for future sustainability
Thank you!!