Extending the Shelf Life on Your Content Marketing

Maggie Jones, Marketo@maggiejonezzz

When Good Content Goes Bad

1) Create Evergreen Content

2) Set Yourself Up to React

3) Become a Content Makeover Artist

1) Create Evergreen Content

2) Set Yourself Up to React

3) Become a Content Makeover Artist

evergreen

News jackingStats/reports Current trends/fads

Getting Started

1) FAQs2) Instructions/How To’s3) Indexes/Glossaries

1) Create Evergreen Content

2) Set Yourself Up to React

3) Become a Content Makeover Artist

1) Create Evergreen Content

2) Set Yourself Up to React

3) Become a Content Makeover Artist

Before After

Repurpose “Big Rock”

Content

Definitive Guide to MA:

Webinars:

Ebooks:

Infographics:

1) Create Evergreen Content

2) Set Yourself Up to React

3) Become a Content Makeover Artist