when im mobile mobile website optimization services february 2009
TRANSCRIPT
WHEN I’M MOBILE Mobile Website Optimization Services
February 2009
YOU DECIDE:
…
This? … Or this?
INTRO
WHEN I’M MOBILE provides:• Mobile formatting for band & label websites
• Rich offerings designed for immediate fan engagement via mobile web
• Info and content delivered direct to fans on their device of choice• Custom versions optimized for specific categories of mobile &
portable devices • Ongoing site maintenance • Overall online / mobile strategy
WHY GO MOBILE?Your fans are already there• Social networking• Reading e-mail• Checking out their favorite activities
No “delayed gratification”• The info and content fans want
when they want it
Undivided attention on phone
Extend your bands & brands across multiple platforms
MARKET BACKGROUNDVery strong trend toward mobile web browsing and
smartphones• Smartphone sales to go from 130 MM (2008) – 530 MM (2013)• WW mobile internet usage to grow 490 MM (2008) – 1.3 BB
(2012) – average Y-O-Y growth 25%• Mobile social networking projected average Y-O-Y growth 58%
over same period• Carrier plans promoting heavy data
usage among US subscribers: US smartphone browsing 4.5 hours per month (2008), 2x UK average
ABI Research, eMarketer, M:Metrics
DESIGN & TECHNOLOGY STRATEGY
Simple, clean design approach• Rich & engaging user experience designed from
fan’s perspective• Provides easy access to key content & info• Reflect design approach of main band site
Ease of use for fan and client• Device detector delivers fully mobile-standards-
compliant versions optimized for each device category
• Simple, flexible back-end site update system to add news & content
KEY SITE ELEMENTS
Menu / Main page
• Content elements determined by client in partnership with WIM to bring appropriate content, functionality and graphics to the mobile user experience
• iPhone version preserves character, personality and integrity of main site; WAP version also emulates main site within current browser limitations
• Menu items on WAP version are hotkey-linked - activated using the number pad on supported devices
KEY SITE ELEMENTS
Artist Select Screen
• Quick access to multiple label artists or other content offerings• Home / Main menu button facilitates easy access / navigation
KEY SITE ELEMENTS
Artist Detail Page• iPhone version exploits advanced navigation
capabilities of device – horizontal top-nav button• WAP version efficiently presents all offerings on
one page
News & press releases• Latest news headlines / press releases –
maintained manually or database-driven / RSS content
• Headlines page links to detailed items• Pages cross-linked to other areas of mobile site
KEY SITE ELEMENTS
Audio / Video streaming• Audio presented via streaming mp3 or QT files
(downloads available on WAP deck)• Videos via the Youtube application (iPhone) or
the YouTube Mobile website (WAP), or via client-hosted streams.
Tour Dates• Tourdate maintenance module – new dates (also
news items, etc.) can be added remotely by authorized users.
• Module also works for news items & other dynamic info.
KEY SITE ELEMENTS
Buy Links• Affiliate link programs in place with iTunes and Amazon providing
immediate revenue and gratification. • Additional m-commerce opportunities (PayPal mobile, carrier-
billed transactions) under discussion.
KEY SITE ELEMENTS
Additional elements - to be reviewed based on client needs and tech capabilities:
• CRM/data capture• Sponsorship offerings / strategic partnerships• Ad-supported sites and elements • Community elements: contests, polls, UGC, social network tie-ins,
etc.
TRY IT YOURSELF.
Please visit these sites from your favorite mobile device:
• www.bmlinx.com
• www.theshackeltons.com
• www.whenimmobile.com/bgusa
THANK YOU.
Contact info:
John Hammond
(862)596-0722
Jonathan Thaler
(347)831-4870