when it comes to employee motivation, one size does not fit all
TRANSCRIPT
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When It Comes to Employee Motivation, One Size Does Not Fit All
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No surprise there.
When It Comes to Employee Motivation, One Size Does Not Fit All
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Motivation isn’t rocket science.
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But it IS people science.
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But it IS people science. And people science is a big deal.
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And people science is a big deal. Because it drives big returns.
But it IS people science.
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Trends in Global Engagement, Aon Hewitt
Did you know that increasing employee engagement by just 1%
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Did you know that increasing employee engagement by just 1% has the potential to unlock $20 million in operating income for a $5-billion organization?
Trends in Global Engagement, Aon Hewitt
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Trends in Global Engagement, Aon Hewitt
It does!
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And, the big names in psychology and behavioral economics
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Maslow Herzberg Deci & Ryan Kahneman
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Really smart guys.
Maslow Herzberg Deci & Ryan Kahneman
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tell us it’s a big deal.
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They paved the way for modern-day motivation theory, supporting the fact that
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people are motivated differently.
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Some more intrinsically, from within.
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Like the student who supplements her full daytime course load with night classes because she intrinsically loves learning that much.
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Mastery (a-ha!)
Like the student who supplements her full daytime course load with night classes because she intrinsically loves learning that much.
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Or the gamer who stays up ‘til 4 a.m. playing because he has to make it to the next level.
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Drive (I’m going to
OWN this game.)
Or the gamer who stays up ‘til 4 a.m. playing because he has to make it to the next level.
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Some more extrinsically, by external factors.
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That’s the salesperson who won’t take no for an answer because they are determined to finish at the top of the quarterly leaderboard.
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That’s the salesperson who won’t take no for an answer because they are determined to finish at the top of the quarterly leaderboard.
Competition (The top of the chart
is the only place to be.)
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Or the gym-goer who is out to dominate the latest fitness challenge because they have their eyes on the prize (a seriously cool fitness tracker).
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Or the gym-goer who is out to dominate the latest fitness challenge because they have their eyes on the prize (a seriously cool fitness tracker).
TangibleAwards
Groovy!
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These are the individuals who make up your diverse employee-base, and
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they create a need to think about motivation differently.
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And while you can’t force motivation,
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you can (strategically) INSPIRE IT.
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How?
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1Understand what moves your people.
2Use your
knowledge to determine
and implement motivators.
3Measure
and adjust. Continuously.
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1Understand what moves your people.
2Use your
knowledge to determine
and implement motivators.
3Measure
and adjust. Continuously.
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1Understand what moves your people.
2Use your
knowledge to determine
and implement motivators.
3Measure
and adjust. Continuously.
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1Understand what
moves your people.
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Study your demographics.
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Ask your employees.
PollsSurveys
Interviews
Focus Groups
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? What motivates them?
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People will say cash. But, that doesn’t necessarily mean they want it.
TIP
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According to a University of Chicago study, employees working toward a tangible award
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According to a University of Chicago study, employees working toward a tangible award boosted their performance 24 percentage points higher than those working toward a cash award.
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That's quite a lift!
According to a University of Chicago study, employees working toward a tangible award boosted their performance 24 percentage points higher than those working toward a cash award.
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Right now, only 34.1% of U.S. employees
are engaged at work.
Gallup
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34.1%!
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So, it’s worth your while to
know what moves your people.
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And, to know that what motivates one team member is different from what
drives the next.
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2Use your knowledge to determine
and implement motivators.
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But, before you roll out your motivators,
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But, before you roll out your motivators, align them with corporate goals and initiatives.
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Things like:
Sales Goals
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Things like:
Sales Goals Customer Satisfaction Scores
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Things like:
Sales Goals Customer Satisfaction Scores
Productivity Metrics
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While your people’s happiness makes you happy,
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as an employer, you’ve got to have the ROI to justify it.
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Then, leverage a blend of
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PURPOSE
BELONGING
STATUS
SOCIAL CONTACT
MASTERY
DRIVE
AUTONOMY
LEARNING
intrinsic motivation
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intrinsic motivation and extrinsic motivation
PURPOSE
BELONGING
STATUS
SOCIAL CONTACT
MASTERY
DRIVE
AUTONOMY
LEARNING
COMPETITION
PRAISE
TANGIBLE AWARDS
MONEY
FEAR OF FAILURE
BENEFITS
SOCIAL RECOGNITION
ADVANCEMENT
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to motivate each of your people
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to motivate each of your peoplethrough a blend of engagement tactics.
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like these.
RECOGNITION
TRAINING
NETWORKING
VOLUNTEERISM
LEADERBOARDS
BADGING
ROLE PROMOTION
TRAVEL REWARDS
TROPHIES
GIFT CARDS
CASH
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RECOGNITION
TRAINING
NETWORKING
VOLUNTEERISM
LEADERBOARDS
BADGING
ROLE PROMOTION
TRAVEL REWARDS
TROPHIES
GIFT CARDS
CASH
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3Measure and adjust.
Continuously.
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Compare against the corporate goals and initiatives you outlined at the beginning.
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Are your motivators performing the way you want them to?
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Do you need to make adjustments?
Are your motivators performing the way you want them to?
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Make measurement a continuous process.
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It can be as simple
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it can be as simple (or as complex) as you’d like.
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TIP
Tools like your HRIS and CRM can help collect the historical data that defines your diverse audience—
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TIP
Tools like your HRIS and CRM can help collect the historical data that defines your diverse audience—data you’ll use to set benchmarks for your progress.
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When it comes to employee motivation,
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When it comes to employee motivation, one size does not fit all.
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Now's the perfect time to start thinking about motivation differently.
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Want More on Motivation?
Driven Magazine: Motivating. Effective. Powerful. Whole-Employee Engagement Is Here.
Driven Magazine: The Science of Motivation & Engagement
Driven Magazine: Book Review— Motivation Must-Reads
THE SCIENCE of
MOTIVATION & ENGAGEMENT
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ITA Group provides innovative engagement solutions—events, incentives and recognition programs—that maximize business impact and value for organizations globally.
For more than 50 years, we’ve served as a proven, trusted partner for some of the world’s biggest brands. And, each of our solutions is infused with MotivologySM, an exclusive brand of motivation that gives our clients a competitive advantage in aligning and motivating their most important asset—their people.
Learn more of our story at itagroup.com.