when social media become unsociable (podcamp toronto)

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WHEN SOCIAL MEDIA BECOME UNSOCIABLE #pcto2010 February 20, 2010 David Bradfield & Miranda McCurlie (@dbradfield) (@ilovecpstyle)

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What do you do when social media become unsociable? This presentation provides an overview of the challenges companies and people encounter online. It also provides general tips (listen, engage, create, interact, measure) for managing a negative shift in the tone of the conversations that surround us online.

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Page 1: When Social Media Become Unsociable (PodCamp Toronto)

W H E N S O C I A L M E D I A B E C O M E U N S O C I A B L E#pcto2010February 20, 2010

David Bradfield & Miranda McCurlie (@dbradfield) (@ilovecpstyle)

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#wsmbu

When social media become unsociable

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Social

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Unsociable

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Emotion vs. Empathy

(>_<)

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It’s professional.

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Consumer vigilance

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88The “dark side” of social media

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Scarcasm

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It’s personal.

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Miranda McCurlie @ilovecpstyle

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The Good …

• ICQ, MSN, LiveJournal, MySpace, IRC, etc …• Favourite was AOL

chat rooms!

• Felt @ home – online

> Seesmic, Twitter, Facebook, Utterz, etc …February 2008 – the Great e-crash!

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The Bad

The incid

ent

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Navigate the unsociable

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@JessicaKnows

“You have to know the intention behind why someone might be unsociable. That helps you decide how to deal with them.”

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1. Listen

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A wealth of tools

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2. Engage

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3. Create

© John Squire

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4. Interact

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5. Measure and adjust

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Deliver the facts

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Social media reviews continue to dominate top search results

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How to succeed when it becomes unsociableKnow where you want to beStay positiveListen and understandShow empathy

Respect

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Emotional balance vs. an empathetic ear

:-)

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S TAY S O C I A LDavid Bradfield @dbradfieldMiranda McCurlie @ilovecpstyle

Grab the presentation from:http://www.slideshare.net/dbradfield