When Your Podcast !Becomes Your Brand!

Vanessa Hayes, MHR, CPO®!@GetSimplifized!

Dan Hayes, Podcast Producer!@DanielHayes

The Impact of Unexpected Success!

Overview

• Some things we did right!• Some things we did wrong!• A few suggestions to help you succeed!• Questions and Answers

Things We Did Right

• A simple name and URL (lesson learned)!• Carefully chose our launch date!• 5 in the can!• Audience avatar!• The co-host format!

Things We Did Right Cont’d

• Edited…maybe too much!• Experimented with iTunes categories!• Podcast Awards!• Tweak episode titles!• Multimedia effort for SEO/new audiences!• ALWAYS considered listener WIIFM !

Things We Did Wrong

• Dual-topic format!• Vanessa on organizing!• Dan on tech, tools, etc.!

• Got caught up in “gotta produce a show”!• Inconsistent branding

(In)Consistent Branding!

#1 Thing We Did Wrong

• Not prepared to monetize our success!• Wasn’t even a goal at first!

• If you’re producing good content, opportunities may find you!

Podcast Success Tips

• Podcasting as a marking tool!• Why podcasting can grow your brand !• Leveraging experts!• Building community!• Shaping your show!• The long haul!

“So, How Do You Make Money Podcasting?”

The “M” Word

• How You Make Money Is Up To You!• Advertisers, Sponsorships, Affiliate Relationships!

• Great benefit…but icing, not cake!• Cross promotion

Mindset: Podcasting is a Marketing Tool, NOT a Product

I already have a blog!

Podcasting to Build Your Brand

Big Fish, Little Pond

Seen As an Industry Expert

Community of Loyal Listeners

Sales & Lead Potential

Understand Your AudienceCutting Edge Better Search Rankings

Increased Influence in Your Field

Connect/Interview Experts

That’s great! SO do over 180+ million other people!

Leveraging Experts

• Why have others on your show?!• Expert advice!• Free coaching!• Tap into their audience!

Building Community

• Rounding up the “usual suspects”!- Social media tools!- There are so many…which ones?

Building Community

!

Building Community

The drive in.!by pinkbubbless66!!“I have downloaded several podcasts since I got “the” phone. I

was listening to Healthy Married Life’s podcast and they

mentioned checking you guys out so I did. I have a 40 minute drive and listen every morning on the way to work. You

have been very informative and given me an “aha” moment

every day. Thank you for everything you do!”

Power Of Smartphones And Networking

Building Community

Practical, everyday tips for simple living.!by Alan in Korea!

!

“I stumbled across this podcast while searching for minimalist material. I’m happy to have this new resource for finding simple

and effective techniques to creating a minimal lifestyle.” !

!

Tapping Into Keywords And SEO

Building Community

Life changing! !by ChelsLaw!

!“I found Simple Life Together by randomly searching for my first

ever podcast and it has been so inspiring on realizing what life

is truly about….Dan and Vanessa (along with their guests) have

brought me back to reality and allowed me to rethink our life and

future…”!

First Ever Podcast

Building Community

Substantial, Easy-Going and Life-Affirming! !by NRamsland!

!“Vanessa and Daniel Hayes consistently produce fresh and useful

podcasts on topics of simplicity. I started listening for their subject

matter but honestly, at this point I would keep listening to them if they started podcasting about the social lives of pugs in post-Industrial Pacific Northwestern cities. They are THAT good!”

Raving Fan

Shaping Your Show

Some ways to make your show unique

• Intro/Outro music!• MusicRadioCreative!

• Voiceovers!• Bumpers, Zingers!

• Segments, Topics!• Regular guests

• Encourage feedback!• Read feedback!

• Listeners love to hear their name “on the air”!

• Teasers!• Success stories...

10...9...8...The Launch

Our Best Tips for Your Launch...Secrets for Success

• Tips!• New & Noteworthy!• What’s Hot!• Top Episodes!• Top Podcasts

The Long Haul

• Be consistent!• That said...don’t be afraid to change ! things up a bit!!

• TRY not to worry about “stats” too much!• Don’t forget…for most of you, your podcast is a marketing tool, not a product

Resources

We’ve built a Resource Page just for you!!

Find it at: SimpleLifeTogether.com/PodMove2014

Contact Us: SimpleLifeTogether.com/Vanessa !SimpleLifeTogether.com/Dan

Q&A