where do links come from - and why are you really building them?
TRANSCRIPT
and why are you really building them?
Where Do Links Come From?
@ShahMenz @rmoov #pubcon #SFIMA
about me
hangs out in link removal trenches
penaltygeek
goes towar withrampagingpenguins never met
a natural link I didn’t love
volunteer fire fighter
crazy baker
@ShahMenz @rmoov #pubcon #SFIMA
TWOQuestions
@ShahMenz @rmoov #pubcon #SFIMA
Question 1Why build links?
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@ShahMenz @rmoov #pubcon #SFIMA
What do we know about it?
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seemingly competitive forces will have significant influence
@ShahMenz @rmoov #pubcon #SFIMA
“ Forces?”
What are these forces?
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While we’d like to imagine all the pieces of the search puzzle are seamlessly integrated…something like
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this
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at least in our marketers’ minds 2017feels more like this…
@ShahMenz @rmoov #pubcon #SFIMA
ai
machine learning
user behaviour
engine
precepts
structured datalinks
@ShahMenz @rmoov #pubcon #SFIMA
If you insist on believing your link building efforts are for ranking, you’ll need to pay attention to these
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“ but what do they have to do with link building?”
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all will be a part of the ‘mix’ that determines how content linked to is indexed and ranked
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pitfalls
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think ranking is the real reason you’re building links…?
@ShahMenz @rmoov #pubcon #SFIMA
@ShahMenz @rmoov #pubcon #SFIMA
the real reason you should be building links is much more compelling
@ShahMenz @rmoov #pubcon #SFIMA
It’s the best way to put the right people in your sales funnel
@ShahMenz @rmoov #pubcon #SFIMA
huh?
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Do I care whether my site shows up in search?
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@ShahMenz @rmoov #pubcon #SFIMA
but
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@ShahMenz @rmoov #pubcon #SFIMA
traffic is worthless unless
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@ShahMenz @rmoov #pubcon #SFIMA
Question 2So where do links come from?
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It’s a two tiered answer
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@ShahMenz @rmoov #pubcon #SFIMA
site ownersbut really that means
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site owners’ audience
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go deepon
insights
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then
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@ShahMenz @rmoov #pubcon #SFIMA
when you know them like family
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you’ll understand what they
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@ShahMenz @rmoov #pubcon #SFIMA
OK
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@ShahMenz @rmoov #pubcon #SFIMA
@ShahMenz @rmoov #pubcon #SFIMA
provide, or directpeople to answers
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buildthings
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what kind of things?
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Bringpeople
togetheroffline
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exposethings
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@ShahMenz @rmoov #pubcon #SFIMA
challenge
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lift others
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how?
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thrill!
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delight!
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do the unexpected
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examples
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search “kimpton goldfish”
@ShahMenz @rmoov #pubcon #SFIMA
@ShahMenz @rmoov #pubcon #SFIMA
need more ideas?http://pointblankseo.com/creative-link-building
call me (786) 348-2163email me [email protected] us @rmoov
thank you!