where do we go from here? - college of continuing ... › sites › childobesity › 17... · where...

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1

Where do we go from here?

California SNAP-Ed Retail Interventions

Erin Moore, MPH, Training ConsultantNutrition Education and Obesity Prevention Branch

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiuu4uF2ffSAhWIj1QKHQLCAqwQjRwIBw&url=http://www.fmi.org/blog/view/fmi-blog/2014/06/05/fmi-launches-voice-of-food-retail&bvm=bv.150729734,d.cGw&psig=AFQjCNF2iIepqxgQERs3LiLV0i57O2wfNw&ust=1490738698605098

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiuu4uF2ffSAhWIj1QKHQLCAqwQjRwIBw&url=http://www.fmi.org/blog/view/fmi-blog/2014/06/05/fmi-launches-voice-of-food-retail&bvm=bv.150729734,d.cGw&psig=AFQjCNF2iIepqxgQERs3LiLV0i57O2wfNw&ust=1490738698605098


2

Learning Objectives

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwinmp7j2vfSAhUIr1QKHbxQD5oQjRwIBw&url=http://english.republika.mk/turnover-in-retail-trade-decreased-in-july/&bvm=bv.150729734,d.cGw&psig=AFQjCNF2iIepqxgQERs3LiLV0i57O2wfNw&ust=1490738698605098

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwinmp7j2vfSAhUIr1QKHbxQD5oQjRwIBw&url=http://english.republika.mk/turnover-in-retail-trade-decreased-in-july/&bvm=bv.150729734,d.cGw&psig=AFQjCNF2iIepqxgQERs3LiLV0i57O2wfNw&ust=1490738698605098

Click to edit Master title stylePercent of store sites that adopted each category of PSE change (n=109)

3

FFY16 LHD Retail Strategies

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

NUTRITION PROMO

MARKETINGappeal/layout

prompts/labels

FOODS AND BEVcheckout

qualitysnack foods

healthy shelf space/varietymeal foods and bev

unhealthy shelf space/variety

NEW OUTLETS (PLAN/PREP)plan/prep new outlet

FACILITIES/EQUIPMENT

UNHEALTHY MARKETING

FOOD PRICES

FOOD PURCHASINGfarm to table

procurement specs

BIKE/WALK ACCESS/SAFETY

NEW FOOD PROGRAM


• Affordability of produce

• Connection to distributer

• Capacity for stocking/storing

• Additional time to dedicate to marketing new products

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What are the barriers to working on supply?


5

Core Strategies


Partnership• Veggie Rx• Champion Provider• Healthy Stores for a

Healthy Community (HSHC)

• FNV• Others

6

Core Retail Strategies - Ongoing


Retailer Support:• Procurement• Distribution• Food Storage/Stocking

7

Core Retail Strategies - Ongoing


Financing Incentives • Food Insecurity Nutrition

Incentive Grant (FINI)• Microloans• Private Funders

8

Core Retail Strategies - New


9

Core Retail Strategies

In Store Programming:• SHOP Healthy Here

– 2016: Research and Planning– Apr/May 2017: Soft Launch– Oct 2017: Phase II Pilot– Oct 2018: Full Program

Implementation• Retailer Support• Local Program Collaboration• State Level Coordination

Click to edit Master title styleCA Farmers Marketplace – Emerging Strategy

+ BUSINESS MODEL ECOSYSTEM

oPartners

Activities

Resources Channels

Relationships

SegmentsValue

Proposition

Costs RevenueProfit

+Impact

InfrastructureOffer

Customer


Thank you!

Erin Moore, NEOPB, Training Consultant

[email protected]

mailto:[email protected]

where do we go from here? - college of continuing ... › sites › childobesity › 17... · where...

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