where do you find vegetable price information? · where do you find vegetable price information?!...
TRANSCRIPT
Where do you find vegetable price information?!
Corinne Alexander Associate Professor Purdue University
Michael Veldstra Research Associate Purdue University
USDA- AMS Price Data!Fruit and Vegetable Market News Portal http://marketnews.usda.gov/portal/fv • Daily & weekly data for 100’s fruits & vegetables • Shipping Point, Terminal Markets, Retail, Movement,
Organic
Terminal Market: Metropolitan area where produce is sold by wholesalers to retailers or other large users in wholesale lots. Market reporters gather information primarily through personal interviews with sellers & buyers.
Wholesale Prices
Terminal Market Price Data!• Report prices for lots of fruits and vegetables by • Variety • Sub-Variety • Package • Item Size • Color • Type (organic/conventional) • Greenhouse/hydroponic, etc.
• Track origin: state or country/district
• Lots of information!! • Hard to read…lots of abbreviations
Example: CHICAGO Terminal Prices as of 13-JAN-2012!
---TOMATOES, CHERRY: MARKET ABOUT STEADY. flats 12 1-pt baskets FL 10.00-12.00 mostly 12.00 flats 12 1-pt cups with lids Local Repack 12.00 GREENHOUSE cartons 12 10-oz cups with lids on the vine ME 27.00 cartons 15 10.5-oz containers with lids MX 32.00 one label 5 lb flats on the vine ME 14.00 occas higher
---TOMATOES, PLUM TYPE: MARKET LOWER. 25 lb cartons loose FL Roma exlge 12.00-16.00 mostly 14.00-16.00 few 13.00 lge 12.00-16.00 mostly 14.00-16.00 med 12.00-14.00 one label MX Roma exlge 14.00-18.00 mostly 16.00-18.00 lge 14.00-18.00 mostly 16.00-18.00
---TURNIPS: MARKET STEADY. 25 lb film bags CA Purple Top lge 12.00-14.00 mostly 12.00 GA Purple Top lge 12.00 MI Purple Top lge 10.00-12.00
Department of Agricultural Economics!Purdue University!
Example: CHICAGO Terminal Prices as of 13-JAN-2012!
MISC SEASONAL ---APPLE CIDER: MARKET STEADY. cartons 4 1-gallon bottles MA 14.50 ME 14.50 PA 16.00-17.00 cartons 9 1/2-gallon bottles MA 18.00 ME 18.00 PA offerings insufficient to quote
---RHUBARB: OFFERINGS VERY LIGHT. GREENHOUSE 6 kg containers NL AIR 40.00
---LETTUCE-ICEBERG: MARKET SLIGHTLY HIGHER. cartons AZ/CA flm lined 24s 13.00-16.00 mostly 13.00-15.00 occas higher ord cond 5.00 occas lower poor cond 1.00-2.00 occas higher 24s flmwrpd 14.00-17.00 mostly 14.00-16.00 occas higher ord cond 5.00 occas lower poor cond 1.00-2.00 occas higher
Department of Agricultural Economics!Purdue University!
Shipping point trends!
Shipping information is useful • Understanding supply competition • Forecasting prices
Shipping reported for fruits and vegetables by • Same categories as Terminal Price reports • Unless otherwise stated, sales are F.O.B.
Shipping Point Basis • Commentary on trading activity
Department of Agricultural Economics!Purdue University!
Example: Vegetable Shipping Point Trends January 10, 2012!
---TOMATOES, GRAPE TYPE CENTRAL FLORIDA---Shipments 34-40-47 (Organic 1-1-2)---Movement expected to increase. Trading Organic active, others fairly active. Prices Organic higher, others generally unchanged. Includes palletizing and cooling. Flats 12 1-pint containers with lids mostly 7.95-8.95; 20 pound cartons loose 14.95-15.95. Organic Flats 12 1-pint containers with lids 18.95-19.95. Quality generally good. MEXICO CROSSINGS THROUGH NOGALES, ARIZONA---Crossings 19-22-26 (Field Grown 13-19-23, Greenhouse 6-3-3)---Movement expected to increase slightly. Trading moderate. Prices cartons lower, pints generally unchanged. Field Grown and GREENHOUSE flats 12 1-pint containers with lids medium-large mostly 5.95-6.95; 20 pound cartons loose medium-large 10.95. Quality generally good.
Department of Agricultural Economics!Purdue University!
Chicago Terminal Market!
Weekly average prices from 1/1/2010 to 11/5/2011 Cantaloupes: ½ carton
Athena cantaloupes: 24 inch bins Tomatoes
Grape: Flats 12 1-pt containers with lids, medium size
Vine Ripe: 15 lb flats, 22s Mature Green: 25 lb cartons loose, 5x6 sz
Average Terminal Market Price(Average of the weekly average 1/1/10 – 11/02/11)!
Crop Package Size Price Min Max Cantaloupe ½ carton 12s 14.25 8.75 27.50 Cantaloupe, Athena 24 inch bins 80s 133.25 125 200
Department of Agricultural Economics!Purdue University!
$0
$5
$10
$15
$20
$25
$30
$35 1/2/2010
2/2/2010
3/2/2010
4/2/2010
5/2/2010
6/2/2010
7/2/2010
8/2/2010
9/2/2010
10/2/2010
11/2/2010
12/2/2010
1/2/2011
2/2/2011
3/2/2011
4/2/2011
5/2/2011
6/2/2011
7/2/2011
8/2/2011
9/2/2011
10/2/2011
11/2/2011
Average Price for 12s
Athena (Price adjusted to 12s)
$/12 M
elon
s Chicago Terminal Prices for Cantaloupes By Week, 1/2/2010-‐11/2/2011
Where are they grown?!
Cantaloupe Cantaloupe, Athena Guatemala Indiana Costa Rica Florida Honduras Georgia Mexico California California Arizona
Average Terminal Market Price(Average of the weekly average 1/1/10 – 11/02/11)!
Crop Package Size Price Min Max Tomatoes Grape, Red, not organic
flats 12 1-‐pt containers Medium 15.43 4.00 35.00
Vine Ripe 15 lb flats 22s 14.97 6.50 28.00 Mature Green 25 lb cartons loose 5x6 sz 15.72 8.00 38.00
Department of Agricultural Economics!Purdue University!
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/201
0
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Chicago Terminal Weekly Average Prices for Mature Green Tomatoes, 25 lb carton loose, 5x6s
1/2/2010-11/05/2011
$/25
lb c
arto
n
Department of Agricultural Economics!Purdue University!
$0
$5
$10
$15
$20
$25
$30
1/2/2010
2/2/2010
3/2/2010
4/2/2010
5/2/2010
6/2/2010
7/2/2010
8/2/2010
9/2/2010
10/2/2010
11/2/2010
12/2/2010
1/2/2011
2/2/2011
3/2/2011
4/2/2011
5/2/2011
6/2/2011
7/2/2011
8/2/2011
9/2/2011
10/2/2011
11/2/2011
Mexico Canada
$/15 lb flat
Chicago Terminal Prices for Vine Ripe Tomatoes, 22s, 15 lb flats (Greenhouse) By Week, 1/2/2010-‐11/2/2011
Department of Agricultural Economics!Purdue University!
$0
$5
$10
$15
$20
$25
$30
$35
$40
$45
Red
Yellow
Organic $/flat o
f 12 pints
Chicago Terminal Prices for Grape Tomatoes, flat of 12 pints,By Week, 1/2/2010-‐11/2/1011
Grape Mature Green Vine Ripe California California Alabama Canada Florida Arizona Dominican Republic Illinois Arkansas Florida Indiana Belgium Indiana Mexico California Mexico North Carolina Canada* Michigan Ohio Florida North Carolina Puerto Rico Guatemala South Carolina South Carolina Kentucky Virginia Virginia Mexico*
Michigan Netherlands New York Ohio South Carolina
Who are your tomato competitors for the Chicago market?
Price Data Summary!
• Lots of price data available for market analysis USDA-AMS: Fruit and Vegetable Market News
Portal http://marketnews.usda.gov/portal/fv • Use data to help answer key questions: • What vegetables, varieties, sizes, colors to
market? • When to market? How to package?
Organic?
• Prices vary greatly during season and between years
Websites!
Indiana Vegetable Growers http://www.ivga.org/price.html
• Nice list of USDA terminal market reports and recent shipping information
North Carolina Department of Agriculture
http://www.ncagr.gov/markets/mktnews/vegetabl.htm • Price reports from North Carolina Farmers’ Markets • Links to shipping point prices (FOB or Freight on Board)
for major US vegetable producing states
Department of Agricultural Economics!Purdue University!
Questions?!
Department of Agricultural Economics!Purdue University!