where is our market headed? presentation to canadian bison association november 23, 2009
TRANSCRIPT
Custer Sale Results 2009
• Demand strong for femalesAverage Price – 2009 vs. 2008 Ave. Price Per Lb. - 2009 vs. 2008
Top trends
• Retail sales will continue strong
• More demand for low-end cuts
• Casual dining struggling
“The Responsibles are in the vanguard and represent 38% of Americans 18 and older, or about 86 million people…They tend to be well-off but not wealthy, and they have done many things that people in the other groups haven't, such as buying a household appliance on the basis of its energy rating or a product because they like the values of the company that made it.
“They do not fit neatly into any political category: a third are liberal, 37% are conservative, and 28% are moderate. They are younger than the Skeptics and more diverse and look more like what America will look like in 20 or 30 years.
Source: TIME Magazine
Our challenges/opportunities
• Food safety• Continued promotion• Non-commoditization
•and• New producers
Promotion
• Focus on foodservice• Marketing materials• Continued public relations• Education/Outreach• Farmers Market
Promotion
Bison Producers’ Handbook• 30+ authors• Experts from U.S.
and Canada• All new information• Best resource
available