where is our market headed? presentation to canadian bison association november 23, 2009

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Where is our Market Headed? Presentation to Canadian Bison Association November 23, 2009

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Where is our Market Headed?

Presentation to Canadian Bison Association

November 23, 2009

YTD bison slaughter - USDA• Processors Face Tight Supplies

YTD bison slaughter- USDA

Prices Stay Near Historic High• Consumers staying with bison

Custer Sale Results 2009

• Demand strong for femalesAverage Price – 2009 vs. 2008 Ave. Price Per Lb. - 2009 vs. 2008

What’s Ahead?

Top trends

• Retail sales will continue strong

• More demand for low-end cuts

• Casual dining struggling

Top trends

• People want a community around food

• The story around food is important

Top trends

• Green cooking seen as a efficient, healthy and a good value

Top trends

• Local is surpassing organic as a key motivator

• Consumers also looking for locale

Top trends

• Restaurant menus increasingly carrying calorie count and other nutritional info

Top trends

• Americans looking for tighter controls

• People don’t trust conventional food system

Beyond the recession:

A fundamental shiftin the marketplace

A new focus on responsibility

U.S. Population

“The Responsibles are in the vanguard and represent 38% of Americans 18 and older, or about 86 million people…They tend to be well-off but not wealthy, and they have done many things that people in the other groups haven't, such as buying a household appliance on the basis of its energy rating or a product because they like the values of the company that made it.

“They do not fit neatly into any political category: a third are liberal, 37% are conservative, and 28% are moderate. They are younger than the Skeptics and more diverse and look more like what America will look like in 20 or 30 years.

Source: TIME Magazine

Our challenges/opportunities

• Food safety• Continued promotion• Non-commoditization

•and• New producers

Promotion

• Focus on foodservice• Marketing materials• Continued public relations• Education/Outreach• Farmers Market

Promotion

Recruiting a new generation

USDA Price Report

NBA Checkoff

AND. . . . .

(DRUMROLL, PLEASE)

......Coming soon

Bison Producers’ Handbook• 30+ authors• Experts from U.S.

and Canada• All new information• Best resource

available

Thank You

Join us: January 21-22 – NBA Annual Conference

Renaissance Hotel – Denver, COJanuary 22-23 – GTSS

National Western Stock Show