where is the business in news nowadays
TRANSCRIPT
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@ gstene
Where is the business in news nowadays ?
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Things used to be great !
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We listened
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We watched
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And we loved sharing the same events
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And the owners where happy
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And the journalists were happy
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The old business model worked well(Owning the content model)
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Content
Readers
Commercials
News organisations produced content and attracted readers that media owners could sell to advertisers
(and hope that readers becomes consumers of their products and services)
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What changed?
Internet came along and all of a sudden content was for free …
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And everyone got unhappy ! ? !
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Journalists: Because no-one seemed to want to read ”real news” anymore
Advertisers: Because nobody seemed to be able to sell them ”a crowd” anymore
Readers: Because news seemed to have become ”stupid…”
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The old model doesn’t work in thenew channel
@ gstene
Content
Readers
Commercials
News organisations have had their ownership toward the contentAnd have been unsucessfully looking into how to make a profit on content
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Is there an alternative model?
@ gsteneIllustration from IRCopoly,Dustin Knie
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The internet model ?
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Content
Partisipants(users)
Commercials
News organisations may have their ownership toward the partisipantsAnd look into how to make partisipants benefit from content and commercials ?
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Everyone may get happy again?
Journalists: Because Partisipants write about what’s important and journalists get new stories
Advertisers: Partisipants tell them what they want and need to buy
Partisipants: because they can contribute and get better news and better ads.
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The textual presentation @
Read the blog posting here: http://gstene.wordpress.com/2009/09/07/what%E2%80%99s-the-business-in-news-
nowadays/
Other blog postings:
www.gstene.wordpress.com
Follow me on Twitter:
@gstene
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