Where Quality & Tradition

meet Taste

Where Quality & Tradition

meet Taste

Video presentation (please click on the image for video)

Olive oil storage clay vessels from KNOSSOS and FESTOS palaces (3000-1000 BC)

Cretan olive oil – History and Heritage

World older findings for olive oil production and storage

3500 years old

cup with olives

found

in the excavation

site of Zakros,

in Crete

Ancient olive tree of Vouves, is among

the 20 monumental olive trees of Crete

and probably is the oldest world-living

olive tree.

By using tree ring analysis has proven

the tree to be at least 2000 years old,

but scientists from the University of

Crete have estimated it to be around

4,000 years old.

Due to its special aesthetic, ecological

and historical characteristics the tree

was declared a natural monument in

1997.

From its branches, they cut KOTINOS ,

a wreath for the winners of Marathon, in

Olympics, provided also for RIO 2016

http://www.olivemuseumvouves.com/pa

ges.aspx?id=2&lang=en

Integrated production Our farmers

Traditional low-input ecological cultivation

Seminars & scientific advice Incentives to 1200 farmers

for better quality production Organic & PDO certification 1st in Greece Contractual

Farming program Low interest financing

scheme Research projects Mentioned at the USITC

report

Integrated production Our farmers

Achievements: -Higher Quality

-20% lower input during cultivation

-Low pesticides – close to Organic levels

-Respect to the environment

-Continuous improvement

Integrated production Our farmers

Our farmers

Traditional low-input ecological cultivation

Incentives to 800 farmers for better quality production

Seminars & scientific advice Organic & PDO certification 1st in Greece Contractual

Farming program Low interest financing

program Research programs

“We want satisfied

farmers”

“Having

satisfied farmers

is our key priority”

Integrated production Our mill and bottling facilities

Most advanced facilities in Greece that allow fully

certified and traceable production through barcode

system. High capacity to be able to serve large clients.

Integrated production Olive Mill

Environmental friendly state-of-the-art mill with two-phases extraction, continuous production, minimal use of water, solar tubes for lighting and fully automated operation, complete use of by-products

Integrated production Bottling unit

High capacity storage and bottling at controlled environment

- ISO 22000:2005 - ISO 9001:2008 - IFS - Higher Level - Organic

(EU, KRAV, Cosmos, Cosmetics) - PDO Kolymvari Hania Crete - PGI Hania Crete (Agrocert) - CO2 positive products - Agro 2:1-2:2 - Kosher

Integrated production Total Quality System

Laboratory analysis

Organoleptic evaluation

Safe & natural products

Healthy products (with significant percentage of polyphenols)

Integrated production Total Quality System

Innovation

• Innovation in operation

Two-phases extraction (1st in Crete)

NIR technology for olive categorization at receipt (1st in the world)

Carbon Footprint Reduction program. Positive Product™ IMAREM™

Use of nitrogen in our storage tanks and bottles for quality stabilization

Innovation

• Transparency at all levels

• Developed in-house

• Digital recording

• Web-site based system (LOT number)

• Increased consumer trust toward the product

• Innovation in system World’s first on-line traceable olive oil (2006)

Innovation

• Transparency at all levels

• Developed in-house

• Digital recording

• Web-site based system (LOT number)

• Innovation in system World’s first on-line traceable olive oil (2006)

“Not simply a

regulatory

requirement

but a competitive

advantage”

Innovation

• Innovation in products

Extra Virgin Olive oil in glass spray bottle

0,2% ultra low acidity extra virgin olive oil

Early Harvest

HORECA set with non- refillable bottles

Innovation

Extra Virgin Olive oil spray Unique Selling points

– 1 kcal per spray

– Special construction pump

– Patented “perfume” glass bottle

– Securely sealed bottled

– Non refillable

– Certified materials

Innovation

0,2 Platinum Unique Selling points

Ultra Low Acidity (<0,2%)

Special selection at the mill

Unexpected “blue label”

Limited quantity

Early Harvest Unique Selling points

Green fruitiness, fresh and raw, spicy green taste

Selected olive groves

Harvest end of October

High polyphenols >450ppm

Limited quantity

Innovation

Innovation

0,2 Platinum Unique Selling points

– Ultra Low Acidity (<0,2%)

– Special selection at the mill

– Unexpected “blue label”

“focusing on

consumer needs

& adding value

to a simple

product”

International Awards

1st ΒΙΟ oil in Belgium ITALY

BIOL 2014 GOLD

and BIOL 2013

France 2016-14

Greece 2016 Among the 10 best

EU exporting

companies 2014

TERRAOLIVO GOLD

ISRAEL 2016 & 2015

Greece 2016

Greece 2016 & ‘15 Italy 2016

International Awards

Japan 2012

China 2008

France 2009

USA 2010

Germany 2011

Greece 2007 Germany 2005 Greece 2004

Greece 2013

Branding

Heritage of the Ancient Olive Tree of Vouves Sustainability

Healthy Cretan Diet (base of the Mediterranean Diet) Single origin Premium quality

“making a name

for

PDO Kolymvari

olive oil”

International Distribution

-One of the fastest growing olive oil companies in Greece -The leading Greek olive oil in Belgium with 4% market share, much higher than major brands -Leader in olive oil sector in Hellenic Duty Free Shops

Terra Creta Sales

+80%

Export oriented sales

20%

25,80%

13,50% 10,20% 10,40%

8,75% 5,92%

80,00%

74,20%

86,50% 89,80% 89,60%

91,25% 94,08%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2009 2010 2011 2012 2013 2014 2015

Greece

Exports

Germany

Belgium

USA, Greecε

Duty Free

France

Romania,

China, Korea

Norway

Austria Finland

Australia

Holland,

Czech

KAUFLAND

Tourist

UK,

New Zeland

rest,

%2015

No of Countries

20

27

32

35 37

42

45

0

5

10

15

20

25

30

35

40

45

50

2009 2010 2011 2012 2013 2014 2015

countries

countries

Many retailers around the world are trusting Terra Creta’s products with long-term and successful cooperation

Terra Creta’s International Listing

Terra Creta in retail

Social Responsibility Supporting cultural and social events

Associations & cooperation's

Marketing • “Olive Oil experience” – rated 5* at Trip Advisor

- >12,000 visitors/year

Marketing • “Cretan Olive Oil tasting seminars for foreigners and

locals (chefs - individuals)

Facebook

competition

Marketing

Competition via

web in Belgium Tasting promotions

Airport Busses in

Athens, Rodos, Crete,

Kos, Thessaloniki

Boarding Pass

Check-in in voucher

Marketing actions

Promoting olive oil use with

FAMOUS CHEFS

Promoting

olive oil

use

In cooking

classes

Terra Creta hosted an International Conference in 2012 with 150 participants from 14 countries

- 20 scientists

- 39 presentations

- Innovation workshops

- Harvesting, milling, tasting

- First bottled production of olive oil from Ancient Olive Tree of Vouves

International Conference 2012

Products Terra Creta Estate PDO Extra Virgin Olive Oil

Terra Creta’s mostly awarded Estate Extra Virgin Olive Oil PDO Kolymvari, comes from the Terra Creta centuries old family estate located between the Samaria gorge and the coast of Kolymvari. It has a rich fruity aroma and a characteristic peppery flavor with natural low acidity due to the particular care in cultivation, selection and milling of the estate olive crop. Acidity 0.3-0,5

Ideal for salads, dips and pizza.

Products Terra Creta Estate Organic (BIO) PDO, Extra Virgin Olive Oil

This superior quality and multi-certified Organic Extra Virgin Olive Oil comes from Terra Creta’s centuries old, family estate located between the Samaria Gorge and the coast at PDO Kolymvari region. It has a rich fruity aroma and a characteristic peppery flavor reflecting its very low acid level due to particular care in the organic cultivation, careful selection and pressing of the estate crop. It further displays the seal of the Greek government, EU and USDA/NOP for its organic cultivation, certified by BIOELLAS , KRAV and ECOCERT. Acidity 0.3-0,5

Ideal for salads, fish and roasts.

Products Terra Creta Estate Extra Virgin Olive Oil

Terra Creta Estate Extra Virgin Olive Oil, has a gold-green hue, with a balanced taste and a long-lasting smooth aftertaste. The fruity aroma is due to the Koroneiki olive variety used in this wonderful olive oil. Available in glass bottles, tins and glass spray bottles.

Acidity 0.4-0,6

Ideal for roasting and cooking.

High quality, carefully selected Greek olives

•Kalamata black

•Green Olives

•Green stuffed with almond

•Green staffed with red pepper

•Grandma’s mixed pitted

Naturally fermented without excessive salt or preservatives

NEW PRODUCTS Quality Greek Olives

A new product at the Terra Creta Selection range with great flavor andaroma. Made from high quality balsamic vinegar from red grapes and it is ideal for BBQ marinades, salads, dips and sauces at regular cuisine or restaurants.

New lines of products Selection balsamic vinegar, & balsamic cream also BIO certified

Products Special Products & Gifts Boxes

Terra Creta Flavors

• Lemon

• Garlic

• Chili

• Basil

• Greek salad

TERRA CRETA S.A The Traceable Olive Oil

Farming, Production and International Trade of

Cretan Extra Virgin Olive Oil and other Traditional Products

Kolymvari Chania, 73006, Crete Greece

Tel. +302824083340-1, Fax. +302824083343

info@terracreta.gr , www.terracreta.gr

Skype name : terracreta

#terracreta , #terracretaoliveoil

Where Quality & Tradition

meet Taste