where to buy evolved | a new vision for retail success
TRANSCRIPT
Channel IQ350 W Ontario St, 6th & 7th Floors
Chicago, IL 60654312.846.1199
www.channeliq.com
Channel IQ | Know What You Don’t Know Series:
Where to Buy EvolvedA New Vision for Retail SuccessJeff Messer | GM, Retail Solutions Channel IQ
IntroductionsToday’s Guest Speaker
Jeff MesserChannel IQ
Survey
3
CUSTOMERBRAND
Where to Buy EvolvedPersonas
USERCONSUMER
PARTNERRETAILER
Where to Buy EvolvedPerspective
Where to Buy EvolvedFlashback to Y2K
Where to Buy EvolvedTechnology is causing a shift in consumer buying patterns
* Source: IBM
2014 Cyber Monday sales increased over 8.5% from 2013
Mobile accounted for over 40% of all online traffic and 22% of purchases 12.90%
9.10%
22%CYBER-MONDAYPURCHASES
12.50%
28.50% 0.20%
41.2%CYBER-MONDAYTRAFFIC
SMARTPHONE TABLET
Where to Buy EvolvedConnections between Transactions arebecoming more complex
Where to Buy EvolvedOut with the old
Where to Buy EvolvedThis is buy local?
Where to Buy EvolvedBROKEN DATA ON A HOMEGROWN SOLUTION MEANS YOU ARE LEADING YOUR CUSTOMERS TO EMPTY SHELVES…
AND STRAIGHT INTO YOUR COMPETITORS ARMS
The answers are not static either… They are evolving as quickly as the question
Where to Buy Evolved
• Provide online retailers with full transparency to price, availability, free shipping, retailer ratings, … anything that drives purchase intent
• Marketplace data with full visibility to seller names, including the ability to guide consumers to authorized, and real enough updates on pricing and buy box ownership
• Local buying options based on product availability, stock status and pricing
Answers are evolving too | New solutions to old problems
Where to Buy EvolvedBeyond the page, make WTB a component of your digital marketing strategy
SOCIALMEDIA
DISPLAYADS
MOBILEAPPS PARTNER
PAGES
Where to Buy EvolvedWhat about Direct to Consumer?
2.24%
97.60%
D2CCONVERSION
RATE 2013
LOST CONVERSION
* Source: Internet Retailer
14%
33%
22%24%
1MM+ 500K-1MM 100K-500K < 100KHOLID
AY ON
LINE
SALE
S SPI
KEAVERAGE MONTHLY WEBSITE TRAFFIC
Where to Buy EvolvedWhat about Direct to Consumer?
2.24%
97.60%
D2CCONVERSION
RATE 2013
LOST CONVERSION ADD R
ETAI
LERS
&BO
OST C
ONVE
RSIO
NS ++
$
$$$D2C
BUYONLINE
BUYLOCAL
* Source: Internet Retailer
Where to Buy Evolved
• Focused on WTB as a function of channel management
• Online offer data from direct and indirect feeds as well as CIQ bots
• Offline store location data and product availability from direct and indirect feeds as well as bots
• Retailers have evolved and CIQ is focused on a platform that allows retailers to influence WTB decisions
• Reinforces a healthy partner ecosystem
• Provides analytics instead of reports
• Flexible. We customize our WTB solution UI to fit your need
OK. So what makes this different?
The Channel IQ WTB Solution Where to Buy Evolved
Q&AWebinar Recap
18
2014 Upcoming Webinars
Wednesday, December 17Finding the Unfindable | Brand Protection Investigations 101
Tuesday, December 30The Good, the Bad, the Ugly | Best Practices for Research, Investigation and Enforcement
Channel IQ “Know What You Don’t Know” Series
We’re Moving
55 West Monroe22nd FloorChicago, IL 60603312.585.3900
Find out more:http://blog.channeliq.com
Channel IQ is putting down new roots in Chicago’s “Loop”
Channel IQ350 West Ontario Street, 6th & 7th FloorsChicago, IL 60654www.channeliq.com
For More Information Please Contact:
Thank You
Jeff Messer: [email protected]