where to find library marketing info
DESCRIPTION
This PowerPoint contains lists of selected titles and sites that I’m familiar with. (Books, Websites, Reports, Tools, & Blogs) They appear in no particular order, and are not ranked in any way, although I have listed only things that I feel are worth referring to others. All are written in English.TRANSCRIPT
Where to Find Library Marketing Info
(There’s plenty!)
Useful tools and sites filled withinformation on marketing & promotion
Brought to you by Kathy Dempsey of Libraries Are Essential
(You’re welcome!)
www.LibrariesAreEssential.com
Don’t be silent about your library’s offerings—Shout about them!
Here’s help.
From theparadigmshifter on Flickr
www.LibrariesAreEssential.com
There’s lots of library marketing info out there, if you know where to look.
This slideshow lists:• Books• Websites• Reports• Tools• Blogs
NOTE: This PowerPoint contains lists of selected titles and sites that I’m familiar with. They appear in no particular order, and are not ranked in any way, although I have listed only things that I feel are worth referring to others. All are written in English.
www.LibrariesAreEssential.com
Books: General TopicsBite-Sized Marketing, by Nancy Dowd, Mary Evangeliste, and Jonathan Silberman
Grassroots Library Advocacy, by Lauren Comito, Aliqae Geraci, and Christian Zabriskie
Creating Your Library Brand: Comm- unicating Your Relevance and Value to Your Patrons, by Elisabeth Doucett
Inside, Outside, and Online: Building Your Library Community, by Chrystie Hill
Listening to the Customer, by Peter Hernon and Joseph R. Matthews
Building a Buzz: Libraries & Word-of-Mouth Marketing, by Peggy Barber & Linda Wallace
The Accidental Library Marketer, by Kathy Dempsey
Marketing Your Library’s Electronic Resources: A How-To-Do-It Manual for Librarians, by Marie R. Kennedy and Cheryl LaGuardia
The Visible Librarian: Asserting Your Value with Marketing and Advocacy, by Judith A. Siess
Website Visibility: The Theory and Practice of Improving Rankings, by Melius Weideman
www.LibrariesAreEssential.com
Books: Social & MobileThe Librarian's Nitty-Gritty Guide to Social Media, by Laura Solomon
Doing Social Media So It Matters: A Librarian's Guide, by Laura Solomon
Successful Social Networking in Public Libraries, by Walt Crawford
Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections, by David Lee King
Strategic Planning for Social Media in Libraries, by Sarah K. Steiner
The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns, by Kim Dushinski
Mobile Library Services: Best Practices, edited by Charles Harmon & Michael Messina
Mobile Marketing: How Mobile Technology Is Revolutionizing Marketing, Communications and Advertising, by Daniel Rowles
www.LibrariesAreEssential.com
Books: AcademicMarketing Today’s Academic Library: A Bold New Approach, by Brian Mathews
College Libraries and Student Culture: What We Now Know, by Lynda M. Duke and Andrew D. Asher
Marketing Library Services— a SCONUL Working Paper, edited by Antony Brewerton(SCONUL is the UK’s Society of College, National and University Libraries, www.sconul.ac.uk)
Creating the Customer-Driven Academic Library, by Jeannette Woodward
Real-Life Marketing and Promotion Strategies in College Libraries: Connecting With Campus and Community, edited by Barbara Whitney Petruzzelli
The Measure of Library Excellence: Linking the Malcolm Baldrige Criteria and Balanced Scorecard Methods to Assess Service Quality, by Despina Dapias Wilson, Theresa del Tufo, and Anne E.C. Norman
Using Benchmarking, Needs Assessment, Quality Improvement, Outcome Measurement, and Library Standards: A How-To-Do-It Manual, by Rosalind Farnam Dudden
www.LibrariesAreEssential.com
Geek the Library campaign, from the Bill & Melinda Gates Foundation and OCLCwww.geekthelibrary.org
WebsitesCILIP: Chartered Institute of Library & Information Professionals: School Library Campaignhttp://tinyurl.com/kwzc45h
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Websites
The Library Marketing Toolkit is both a website and a book, from Ned Potter, an academic in the UK.www.librarymarketingtoolkit.com
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WebsitesMy own site, www.LibrariesAreEss ential.com, has a cornucopia of info:• Statements on why
libraries still matter• Lists of articles • A list of sites with
free stock photos• Selected full text
from my book, The Accidental Library Marketer
• My CV and links to my writing and speaking work
• …and the basis of my work: the Cycle of True Marketing
Do market research Segment
into target markets
Set goals
Ask targets what they
want
ID or create products /
services
ID competition
Plan evaluation
Promote products /
services
Deliver products /
services
Get feedback
Study feedback
Go back to improve
steps
Write marketing plan
The Cycle of True Marketing
LibrariesAreEssential.com
www.librariesareessential.com/library-marketing-resources/cycle-of-true-marketing
www.LibrariesAreEssential.com
Websites
An interactive map from ALA. “These links will take you where you can take action for the libraries in your state, as well as to take action on federal legislation affecting libraries.”
http://www.ala.org/offices/cro/legislation andadvocacy/takeactionlibraries
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Websites
The Library Research Service is always gathering and sharing new data.
http://www.lrs.org
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Websites
How libraries help developing areas worldwide: http://beyondaccess.net
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Websites
My favorite site for teaching which words are “library lingo” so you can eliminate them from your external communications: http://escholarship.org/uc/item/3qq499w7
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Websites
This consultancy has a page of marketing resources at http://www.librarycomm.com/news.html.
www.LibrariesAreEssential.com
ReportsTo get the results of this major 2013 survey, “Public Library Marketing: Methods and Best Practices,” go to this article in Library Journal (http://tinyurl.com/lyvjluh) and click on “an exclusive survey” to reach the request page. Fill in your name & email to request. It’s eye-opening!
www.LibrariesAreEssential.com
International City / County Management Association http://tinyurl.com/bnoy9y6
Bill & Melinda Gates Foundation http://impact.ischool.uw.edu/us-public-library-study.html
Reports
www.LibrariesAreEssential.com
ACRL Value of Academic Libraries http://www.acrl.ala.org/value
Reports
http://www.uk.sagepub.com/repository/binaries/pdf/LibValReport-2013.pdf
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http://www.oclc.org/reports/2010perceptions.en.html
http://www.oclc.org/reports/funding
Reports
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The latest report, from December 2013: http://
libraries.pewinternet.org/2013/12/11/ libraries-in-communities
ReportsThe Pew Internet & American Life Project has a whole section of studies on libraries. Each report is packed with useful stats and charts. http://libraries.pewinternet.org
See also: A whole section of data on the Hispanic Trends Project: http://www. pewhispanic.org/data-and-resources
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http://sl-it.mansfield.edu/upload/MU-LibAdvoBklt2013.pdf
Reports
http://www.scholastic.com/content/collateral_resources/pdf/s/slw3_2008.pdf
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Reports
http://tinyurl.com/o3pj3bnhttp://tinyurl.com/pewlb5o
Reports that measure Return on Investment are especially valuable. In Australia, they’ve been created for both Victoria (left) and Queensland.
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Reports
Canadian Library Assoc. http://tinyurl.com/psqve97
Toronto Public Library http://tinyurl.com/km7ezha
ROI studies from Canada: Nov. ‘12 and Dec. ‘13
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Reports
Return on Investment Reports in the US include:• Florida: http://dlis.dos.state.fl.us/bld/roi/index.cfm• Texas: https://www.tsl.texas.gov/roi• Charlotte Mecklenburg (NC) Libraries: http://
ui.uncc.edu/story/measuring-return-investment• New York: http://www.nysl.nysed.gov/libdev/stackup.htm• Connecticut:
www.cslib.org/iconnsitemap/documents/CostBenefit.pdf
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Tools: Continuously Updated
Marketing Library Services newsletter, published 6x/yearwww.infotoday.com/mls
My professional Facebook page: Each day I post links to articles, reports, news,
webinars, and fun stuff at www.Facebook.com/LibrariesAreEssential
www.LibrariesAreEssential.com
Tools: Value CalculatorsMany libraries now offer “value calculators” that members of the public can use to see how much they’d spend on items if they didn’t get them from the library. You can get one free from www.ilovelibraries.org/getinformed/getinvolved/calculator to put on your own website. It’s a great tool to prove the value of your library.
www.LibrariesAreEssential.com
Tools: Value Calculators
A version for special / corporate libraries: http://nnlm.gov/mcr/evaluation/roi.htmlSee also: “ROI in Special Libraries,” a slideshow presentation, at http://www.slideshare.net/jesssh/roi-in-special-libraries
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Tools for Discussions
http://www.ala.org/offices/ola/quotablefacts/quotablefacts/
Discussion Lists• PR Talk and Academic PR
(from ALA & ACRL, respectively, but you need not be a member to join: http://lists.ala.org/sympa)
• Marketing Public Libraries Think Tank (a networking group on LinkedIn: http://www.linkedin.com/groups/Marketing-Public-Libraries-Think-Tank-3959297/about)
www.LibrariesAreEssential.com
Blogs: U.S.• The ‘M’ Word – Marketing Libraries (Nancy Dowd & Kathy
Dempsey) http://themwordblog.blogspot.com
• Illinois Libraries Matter (various guest posts) http://illinoislibrariesmatter.wordpress.com
• 658.8 – Practical Marketing for Public Libraries (Susan Brown) http://658point8.com
• Bubble Room (Alison Circle / Library Journal) http://lj.libraryjournal.com/category/opinion/bubble-room/#_
• The Ubiquitous Librarian (Brian Mathews) http://chronicle.com/blognetwork/theubiquitouslibrarian/
www.LibrariesAreEssential.com
Blogs: Outside the U.S.• Marketing Matters for Librarians (Alison Wallbutton, New
Zealand) http://alisonwallbutton.wordpress.com
• The Library Marketing Toolkit (Ned Potter, U.K.) http://www.librarymarketingtoolkit.com
• Marketing-Mantra-for-Librarians (Dinesh Gupta, India) http://marketing-mantra-for-librarians.blogspot.com
www.LibrariesAreEssential.com
Need More Help?Could you use some assistance sorting through all this marketing info? Do you have specific questions? Maybe I can help! Through Libraries Are Essential, I offer these services:
Staff training Conference workshops Webinars LIS guest lectures Audits (spaces, websites,
communications)
Marketing plans Writing & Editing Consultations
I’m happy to talk about your needs and give you a free estimate. You may need 1 hour or 100 hours of help; no job is too small.
www.LibrariesAreEssential.com
Kathy Dempsey [email protected]
Facebook:
Facebook.com/LibrariesAreEssential
Author:
The Accidental Library Marketer
www.LibrariesAreEssential.com
Editor:
Marketing Library Services newsletter
www.infotoday.com/MLS
Blogger:
The M Word: Marketing Libraries
www.themwordblog.blogspot.com
Also an
ebook!
Libraries Are Essential