Nov, 2015

Indoor Maps The Next Frontier For Digital Mapping

Joseph Leigh

Head of Venue Maps at HERE

Filling the last gaps in maps!

Filling the last gaps in maps!

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Filling the last gaps in maps!

HERE Venue

Maps

HERE Venue Maps: Beliefs

Consumers will increasingly expect to see venue level detail in digital maps.

Automobile manufacturers will leverage venue maps for “last mile” destination

arrival, into car parks, and on foot to the final destination.

Enterprises will draw upon venue maps to fulfill a range of functions in sectors

including Retail, Travel, Health Care and Workplace Management

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Venue Maps: Trends and business dynamics

Growing Indoor Location Technology Market

Valuation

By 2018 indoor Location will be a $4B Global Market. (1)

$1.6 billion in the USA alone will be spent on indoor location

hardware, services and license fees by 2018. (2)

Growing internet search-volume for “Indoor Maps” (3)

© 2015 HERE | Venue Maps

Source: 1) ABI Research 2) Opus Research 3) Google Trends

Venue Maps: Travel Trends

© 2015 HERE | Venue Maps

“41% struggle to find their way around foreign

airports…

20% have had to run to the gate!” (CPP research)

Airports and rail operators are leveraging indoor

location to offer indoor navigation, and to identify

bottlenecks affecting throughput.

Copenhagen Airport App

Venue Maps: Retail Trends

23% of John Lewis customers research online before buying offline, in-store. (John Lewis retail report)

73% of shoppers with smartphones prefer to reference their phone in-store, rather than ask for help. (Accenture)

Retailers increasingly leveraging indoor location enabled apps to maximize product discovery and to offer more flexible ‘omnichannel’ purchase options.

Venue Maps: Healthcare Trends

© 2015 HERE | Venue Maps

7 million hospital appointments missed each

year in the UK. A significant proportion are the result of

navigation problems. (The Guardian)

Visitors struggle to navigate the maze of the

modern medical complex. (Wall Street Journal)

Etelu MediLocator App

Venue Maps: Last Mile

Navigation

© 2015 HERE | Venue Maps

• Companion apps increasingly offer pedestrian

guidance to the final destination indoors.

• Parking space level maps will increasingly underpin

advanced use cases such as autonomous valet

parking.

Garmin Direct Access feature

BMW Last Mile Volvo V40 Autonomous Parking

Venue Maps: Search & Rescue

© 2015 HERE | Venue Maps

F.C.C. e911 (Jan 2015) extension

Network operators must be able to pinpoint callers indoors,

including longitude, latitude and floor number.

HERE Maps Mobile SDK

HERE Venue Maps Coverage Expansion 2011-2015

© 2015 HERE | Venue Maps

1.1 billion m2 of floor

space* across 86

countries!

Americas

• 4,227 Malls/Stores

• 152 Airports

• 1,528 Universities

• 225 Stadiums

EMEA

• 2,037 Malls

• 192 Airports

• 1,988 Rail stations

APAC

• 989 Malls

• 35 Airports

• 220 Universities

Q3’15 Highlights: 12,751 Venues Globally

• Global coverage of indoor and outdoor malls, airports, museums, stadiums, …

• Available as raw data (GML) for maximum product customization capabilities

• Industrially captured, complete, and continually quality-verified data

• Routing graphs for indoor routing

Overview:

South America

578 Venues

EMEA

4,511

Venues

APAC

1,471

Venues

North America

6,191 Venues

12,751 Venues (Q3 2015)

HERE Venue Maps Content

HERE Venue Maps Platform

© 2015 HERE | Venue Maps

2D Venue Maps:

Venue Maps API & HERE JSLA

NEW!

3D Venue Maps:

HERE SDK

Berlin

Tram Network

You are

HERE