40 New York Family | September/October 2018 www.newyorkfamily.com www.newyorkfamily.com September/October 2018 | New York Family 41

By Mia Weber & Caitlin Wolper

WHEREWHEREMEETSMEETS

fashion

Our fave mamas in the fashion industry spill their style secrets and top trends for fall

family

Ph

oto

by

Do

ug

Ho

lt P

ho

tog

rap

hy

THE MOM: Shoshanna Gruss, Designer

HER BRAND: Shoshanna, shoshanna.com HER FAM: Daughter Sienna, 13 & fraternal twins Angelica & Colby, 5

HER TOP TREND FOR FALL 2018: “I love that plaid is back this season.

It gets me excited to trade in my summer dresses and is so quintes-

sential fall. I love the timelessness and versatility of plaid; it is one of the

only prints that can be worn in any style. In my fall collection, I designed

a blazer dress for the office, but also a fun mini-dress both in the same

oversized plaid. You’ll find me living in these for the next three months.”

STYLE ADVICE FOR BUSY PARENTS: “Whether it is a great pair of black

heels or a blazer, find key staples that can transform an outfit within a

moment’s notice—and invest in pieces that can stand the test of time (and

toddlers)!”

FOLLOW ALONG: @ShopShoshanna & @ShoshannaGruss on Instagram

THE MOM: Jodie Snyder Morel, Designer

THE BRAND: DANNIJO, dannijo.com

HER FAM: Two children: Live, 1 & Margaux, 3

HER TOP TREND FOR FALL 2018: “I’m loving the 90s and we just launched the

perfect slip dress that I’ll be living in this fall. It takes you from day into night

and is the perfect canvas to accessorize. I love it with my vintage

cowboy boots and a big vintage leather belt.”

STYLE ADVICE FOR BUSY PARENTS: “Invest in classic pieces that you can up-

date with accessories. Also find flat shoes you love because when you’re always

on the go, comfort is important. You can never have too many sneakers!”

FOLLOW ALONG: @jodiesnydermorel & @dannijo on Instagram Ph

oto

by

Dia

Dip

asu

pil

/ G

etty

Imag

es

THE MOM: Rebecca Minkoff, Designer

HER BRAND: Rebecca Minkoff, rebeccaminkoff.com

HER FAM: Three children: Luca Shai Bellour, Bowie Labell

Bellour & Nico Valentine Bellour

HER TOP TREND FOR FALL 2018: “Easy Rider is the inspi-

ration and mood I worked with to capture in my Fall 2018

Collection. It is my hope that the woman who wears these

pieces feels empowered to explore whatever it is she’s

looking for and feels confident that she’s one of many—cel-

ebrating that camaraderie and the power of many all falls

under the theme.”

STYLE ADVICE FOR BUSY PARENTS: “Hands-free is

always key, so any sling or crossbody–like the Nylon Belt

Bag or Jean Crossbody, both new for fall—make my life so

much easier, and give me the flexibility to be in full control

to use my hands for everything else I need to be doing!”

FOLLOW ALONG: @RebeccaMinkoff on Instagram

& #MyRM

continued on page 42

THE MOM: Cynthia Rowley, Designer

HER BRAND: Cynthia Rowley, cynthiarowley.com

HER FAM: Two daughters: Kit Keenan, 19 & Gigi Powers, 13

HER TOP TREND FOR FALL 2018: “More is more!”

STYLE ADVICE FOR BUSY PARENTS: “Fashion and function—I

love a pretty dress that doubles as a coverup, one-piece swim-

suits that can be worn with a pair of jeans, and anything that I

can throw into a bag for a spontaneous adventure.”

FOLLOW ALONG: @cynthiarowley & @kitkeenan on Instagram

Ph

oto

by W

rench

Ltd.

42 New York Family | September/October 2018 www.newyorkfamily.com www.newyorkfamily.com September/October 2018 | New York Family 44

continued from page 41

THE MOMS: Twin Sisters Mindy & Paula Shapiro,

Stylists

THEIR BRAND: The Style Duo, thestyleduo.com

THEIR FAM: Paula has two sons (ages 16 & 19); Mindy

has a 13-year-old son

THEIR TOP TREND FOR FALL 2018: “We are loving

the peacock blue and green shades on everything

from special couture pieces to everyday essentials. It

adds a fun pop of color to update any fall wardrobe.”

STYLE ADVICE FOR BUSY PARENTS: “Every busy

mom needs to invest in a good blazer, the perfect

pair of jeans, and a versatile bootie. Use these as

basics and go from day to night seamlessly by mixing

up the accessories.”

FOLLOW ALONG: @TheStyleDuo on Instagram

THE MOM: Ariane Goldman, Designer

HER BRAND: HATCH, hatchcollection.com

HER FAM: Two children, ages 3 & 7

HER TOP TREND FOR FALL 2018: “I’m loving the femininity

of flirty dresses with ruffles and off the shoulder designs.

At any age, it’s so lovely to feel feminine and like a lady and

wearing florals and layers makes me feel ethereal.”

STYLE ADVICE FOR BUSY PARENTS: “Onesies! I’m obsessed

with jumpers because they are one and done! We design

many for HATCH as it’s an easy chic solution for a woman

on the go. You can dress up with heels and earrings or down

with sneakers and denim jacket, but it looks finished, and

thoughtful.”

FOLLOW ALONG: @HATCHcollection on Facebook &

@hatchgal on Instagram

Ph

oto

by

Dei

go

Uch

itel

THE MOM: Sophie Kahn, Co-Founder

HER BRAND: AU|rate, auratenewyork.com

HER FAM: A 1.5-year-old child

HER TOP TREND FOR FALL 2018: “I love the velvet

trend that’s been happening this year. I wouldn’t have

thought of myself dressing head-to-toe in purple

velour, but it’s my go-to outfit these days. It’s cozy,

comfortable, and perfect if you don’t have a lot of time

to think. I pair it with my more minimal AU|rate jewelry

to keep it sophisticated and not too over-the-top.”

STYLE ADVICE FOR BUSY PARENTS: “I really like co-

ordinated sets these days (also per the above example

in velvet). When you’re a busy parent, every minute

counts, and a coordinated set means you have sub-

stantially less work to do. Just pair it with some good

accessories–shoes, bag, jewelry, and you’re set (pun

intended).”

FOLLOW ALONG: @auratenewyork on Instagram &

@auratenewyork on Twitter

Continued from page 42

THE MOM: Julia LeClair, Co-Founder & Creative Director

HER BRAND: Orchard Mile, orchardmile.com

HER FAM: A 7-month-old daughter

HER TOP TREND FOR FALL “I am loving all the floral

prints I am seeing for the fall. It makes me feel like sum-

mer isn’t over quite yet.”

STYLE ADVICE FOR BUSY PARENTS: “For the busy

parents out there, the best advice I would give is to

keep things simple. The less you have to worry about

the better. I love jumpsuits for this reason because you

can still look so polished and put together without hav-

ing to think too much about it.”

FOLLOW ALONG: @orchardmile on Instagram &

@theorchardmile on Facebook