which college will get you the highest-paying job?
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Which college will land you the highest-paying job?
!http://money.cnn.com/2013/09/12/news/economy/debt-ceiling/index.html?iid=HP_LN!
Brandon Chivers Professor Klinkowstein
Selected Business Article !
"Harvey Mudd College among the highest earning post-grad!
Brandon Chivers Professor Klinkowstein
Summary!• Average mid-career salary: $124,300!
• STEM (science, technology, engineering and mathematics)!
• The more money people make, the better they like their job.!
Brandon Chivers Professor Klinkowstein
Social Circumstance!Social Group: people 18-25 !
Circumstance: Students applying to university/students currently enrolled and intended major!
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Brandon Chivers Professor Klinkowstein
Ethnographic Research Brandon Chivers Professor Klinkowstein
Fall Open House Admission Center!
Brandon Chivers Professor Klinkowstein
Bernon Hall: Admission Center!
Ethnographic Research
Brandon Chivers Professor Klinkowstein
Welcoming Sign!
Ethnographic Research
Washington Park: NYU!
Brandon Chivers Professor Klinkowstein
Ethnographic Research
Brandon Chivers Professor Klinkowstein
Sara Fox!
Ethnographic Research
Brandon Chivers Professor Klinkowstein
Diana Pedra!
Ethnographic Research
Brandon Chivers Professor Klinkowstein
Billy Cohen!
Ethnographic Research
Brandon Chivers Professor Klinkowstein
Conner Milfred!
Ethnographic Research
• 15 people present at the fall undergraduate open house. !
• Divided into groups!
• Prospective students were talking enrolled students at Hofstra. !
Brandon Chivers Professor Klinkowstein
Ethnographic Research Observations
• Boy was looking rapidly through his Hofstra admission guide!
• The girl across fidgets with her phone constantly!
• The parents are attempting to connect with one another, boasting about their children. !
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Brandon Chivers Professor Klinkowstein
Ethnographic Research Observations
• Every prospective student is with a parent!
• Parents taking over most of the conversations, rather than the student. !
• The students are dressed in casual clothes: jeans, leggings, jackets, blouses!
Brandon Chivers Professor Klinkowstein
Ethnographic Research Observations
Brandon Chivers Professor Klinkowstein
Sarah Fox:!What is the component in choosing a college?!• Location, location, location!
What was your first choice? Why? !• New York University: They had a great business program. !
What major and why? Is it money or aspirations? !• Entrepreneurship in order to create a business to better the world!
Ethnographic Research Findings
Diana Pedra:!
What is the component in choosing a college?!• Nice campus and a small class !
What was your first choice? Why? !
• Providence college: campus size, prestigious !
What major and why? Is it money or aspirations? !• Undecided: “I don’t really know a career that is a perfect fit.”!
Brandon Chivers Professor Klinkowstein
Ethnographic Research Findings
Conner Milfred:!
What is the component in choosing a college?!• Study abroad programs, and a business school.!
What was your first choice? Why? !• Columbia: met all requirements!
What major and why? Is it money or aspirations? !• Business management because they wanted money for the future. !
Brandon Chivers Professor Klinkowstein
Ethnographic Research Findings
Billy Cohen:!What is the component in choosing a college?!• Their father wanted them to attend a business school. !
What was your first choice? Why? !• Boston University, because of previous relatives. !
What major and why? Is it money or aspirations? !• International business, because it’s the parents wish. !
Brandon Chivers Professor Klinkowstein
Ethnographic Research Findings
Diagonals !
Brandon Chivers Professor Klinkowstein
Arcs!
Brandon Chivers Professor Klinkowstein
Irregular Shapes!
Brandon Chivers Professor Klinkowstein
Grids!
Brandon Chivers Professor Klinkowstein
Monochromes!
Brandon Chivers Professor Klinkowstein
Neutrals!
Brandon Chivers Professor Klinkowstein
High Key!
Brandon Chivers Professor Klinkowstein
Low Key!
Brandon Chivers Professor Klinkowstein
Brandon Chivers Professor Klinkowstein
Combination !
Brandon Chivers Professor Klinkowstein
Combination: Black & White!
• The product will give a more concise set of options in creating the
perfect college/university match per individual; which will be based
upon big data (social media), major, money options, and post-grad
career retention. An additional proponent of an MRI, through a
neurological exam, determines the accuracy of a decision based
upon neurotransmitters that react at the receptor to a list of probing
questions. Giving the student an overall match that is better
personalized then previous surveys.!
Brandon Chivers Professor Klinkowstein
Proposal
Brandon Chivers Professor Klinkowstein
Brandon Chivers Professor Klinkowstein
Brandon Chivers Professor Klinkowstein
Brandon Chivers Professor Klinkowstein
Brandon Chivers Professor Klinkowstein
Brandon Chivers Professor Klinkowstein
Diagram Elements 1. Previous methods!
2. College applications!
3. When applying to college !
4. Better college, major, career matches!
Brandon Chivers Professor Klinkowstein
Sketch #1
Brandon Chivers Professor Klinkowstein
Sketch #2
Brandon Chivers Professor Klinkowstein
Sketch #3
Brandon Chivers Professor Klinkowstein
Brandon Chivers Professor Klinkowstein
Tagline Research
1. Burger King: “Have it your way”
2. Verizon: “We never stop working for you”
3. Mac OS X: “The future is here”
Brandon Chivers Professor Klinkowstein
Tagline Study
Your Future. Your Way.
Brandon Chivers, Professor KlinkowsteinFA014, Tagline Study