which college will get you the highest-paying job?

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Which college will land you the highest-paying job? http://money.cnn.com/2013/09/12/news/economy/debt-ceiling/index.html?iid=HP_LN Brandon Chivers Professor Klinkowstein Selected Business Article

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Page 1: Which college will get you the highest-paying job?

Which college will land you the highest-paying job?http://money.cnn.com/2013/09/12/news/economy/debt-ceiling/index.html?iid=HP_LN

Brandon ChiversProfessor Klinkowstein

Selected Business Article

Page 2: Which college will get you the highest-paying job?

Harvey Mudd College among the highest earning post-grad

Brandon ChiversProfessor Klinkowstein

Page 3: Which college will get you the highest-paying job?

Summary•Average mid-career salary: $124,300

•STEM (science, technology, engineering and mathematics)

•The more money people make, the better they like their job.

Brandon ChiversProfessor Klinkowstein

Page 4: Which college will get you the highest-paying job?

Social Circumstance

Social Group: people 18-25

Circumstance: Students applying to university/students currently enrolled and intended major

Brandon ChiversProfessor Klinkowstein

Page 5: Which college will get you the highest-paying job?

Ethnographic Research

Brandon ChiversProfessor Klinkowstein

Fall Open House Admission Center

Page 6: Which college will get you the highest-paying job?

Brandon ChiversProfessor Klinkowstein

Bernon Hall: Admission Center

Ethnographic Research

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Brandon ChiversProfessor Klinkowstein

Welcoming Sign

Ethnographic Research

Page 8: Which college will get you the highest-paying job?

Washington Park: NYU

Brandon ChiversProfessor Klinkowstein

Ethnographic Research

Page 9: Which college will get you the highest-paying job?

Brandon ChiversProfessor Klinkowstein

Sara Fox

Ethnographic Research

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Brandon ChiversProfessor Klinkowstein

Diana Pedra

Ethnographic Research

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Brandon ChiversProfessor Klinkowstein

Billy Cohen

Ethnographic Research

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Brandon ChiversProfessor Klinkowstein

Conner Milfred

Ethnographic Research

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•15 people present at the fall undergraduate open house.

•Divided into groups

•Prospective students were talking enrolled students at Hofstra.

Brandon ChiversProfessor Klinkowstein Ethnographic Research

Observations

Page 14: Which college will get you the highest-paying job?

•Boy was looking rapidly through his Hofstra admission guide

•The girl across fidgets with her phone constantly

•The parents are attempting to connect with one another, boasting about their children.

Brandon ChiversProfessor Klinkowstein Ethnographic Research

Observations

Page 15: Which college will get you the highest-paying job?

•Every prospective student is with a parent

•Parents taking over most of the conversations, rather than the student.

•The students are dressed in casual clothes: jeans, leggings, jackets, blouses

Brandon ChiversProfessor Klinkowstein Ethnographic Research

Observations

Page 16: Which college will get you the highest-paying job?

Brandon ChiversProfessor Klinkowstein

Sarah Fox:

What is the component in choosing a college?

•Location, location, location

What was your first choice? Why?

•New York University: They had a great business program.

What major and why? Is it money or aspirations?

•Entrepreneurship in order to create a business to better the world

Ethnographic Research Findings

Page 17: Which college will get you the highest-paying job?

Diana Pedra:

What is the component in choosing a college?

•Nice campus and a small class

What was your first choice? Why?

•Providence college: campus size, prestigious

What major and why? Is it money or aspirations?

•Undecided: “I don’t really know a career that is a perfect fit.”

Brandon ChiversProfessor Klinkowstein Ethnographic Research

Findings

Page 18: Which college will get you the highest-paying job?

Conner Milfred:

What is the component in choosing a college?

•Study abroad programs, and a business school.

What was your first choice? Why?

•Columbia: met all requirements

What major and why? Is it money or aspirations?

•Business management because they wanted money for the future.

Brandon ChiversProfessor Klinkowstein Ethnographic Research

Findings

Page 19: Which college will get you the highest-paying job?

Billy Cohen:

What is the component in choosing a college?

•Their father wanted them to attend a business school.

What was your first choice? Why?

•Boston University, because of previous relatives.

What major and why? Is it money or aspirations?

•International business, because it’s the parents wish.

Brandon ChiversProfessor Klinkowstein Ethnographic Research

Findings

Page 20: Which college will get you the highest-paying job?

Diagonals

Brandon ChiversProfessor Klinkowstein

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Arcs

Brandon ChiversProfessor Klinkowstein

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Irregular Shapes

Brandon ChiversProfessor Klinkowstein

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Grids

Brandon ChiversProfessor Klinkowstein

Page 24: Which college will get you the highest-paying job?

Monochromes

Brandon ChiversProfessor Klinkowstein

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Neutrals

Brandon ChiversProfessor Klinkowstein

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High Key

Brandon ChiversProfessor Klinkowstein

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Low Key

Brandon ChiversProfessor Klinkowstein

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Brandon ChiversProfessor Klinkowstein

Combination

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Brandon ChiversProfessor Klinkowstein

Combination: Black & White

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•The product will give a more concise set of options in creating

the perfect college/university match per individual; which will

be based upon big data (social media), major, money options,

and post-grad career retention. An additional proponent of an

MRI, through a neurological exam, determines the accuracy of

a decision based upon neurotransmitters that react at the

receptor to a list of probing questions. Giving the student an

overall match that is better personalized then previous

surveys.

Brandon ChiversProfessor Klinkowstein

Proposal

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Brandon ChiversProfessor Klinkowstein

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Brandon ChiversProfessor Klinkowstein

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Brandon ChiversProfessor Klinkowstein

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Brandon ChiversProfessor Klinkowstein

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Brandon ChiversProfessor Klinkowstein

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Brandon ChiversProfessor Klinkowstein

Diagram Elements

1. Previous methods

2. College applications

3. When applying to college

4. Better college, major, career matches

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Brandon ChiversProfessor Klinkowstein

Sketch #1

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Brandon ChiversProfessor Klinkowstein

Sketch #2

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Brandon ChiversProfessor Klinkowstein

Sketch #3

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Brandon ChiversProfessor Klinkowstein

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Brandon ChiversProfessor Klinkowstein

Tagline Research

1.Burger King: “Have it your way”

2.Verizon: “We never stop working for

you”

3.Mac OS X: “The future is here”

Page 42: Which college will get you the highest-paying job?

Brandon ChiversProfessor Klinkowstein

Tagline Study