which digital marketing channels are right for you?
TRANSCRIPT
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Which Digital Marketing Channels are Right for You?
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Hello!I am Evan JanuliI am here because I love to give presentations. You can find me at @username
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Let’s talk
about the big thing
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What is marketi
ng?
You can’t sell anything if you can’t tell anything – Beth Comstock (GE)
Make your marketing so useful people would pay for it – Jay Baer (Marketing Consultant)
A brand is no longer what we tell the consumer it is – It is what consumers tell each other it is – Scott Cook (eBay)
Do or do not; there is no try – Yoda
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Think like a consumer, not a marketer
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CPCs are 47% less on mobile than on desktop
Instagrammed 3 photos14 likes and counting
Already lost 52
minutes of epic
road trip
Using mobile device to solve problem, not find a brand
The most expensive state for car insurance is New Jersey
The least expensive state for car insurance is Ohio
Local Behaviour
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WHAT WORKED WELL IN THE PAST…
MIGHT NO LONGER WORK
TODAY
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“ Let’s Play!
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When do consumers buy
our product
s?
PurchaseWants Needs
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Social Ads
Which platform to use?
Don’t always do hard-sell. Consumers are easy to get tired of promo.
Building engagement. Gaining emotional bond with the audience.
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Content Marketi
ng
Content never dies!
Native Ads is proven to be effective
Creating “Word of Mouth”
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Deals Site
Seize the moment!
Do the hardest sell ever!
Make it as tempting as possible!
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Email Marketi
ng
Very personal.
The product is just right for you.
Don’t be a robot, be a human!
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BannersImage speaks well than words.
Less word, better work
Creating “Word of Mouth”
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There is no right or wrong in marketingYou just know what works and what doesn’t work.
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Let’s plan your
suitable marketin
g channels
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Thanks!Let’s Discuss!You can find me at @username & [email protected]