which las vegas hotel wins the jackpot on social media?
DESCRIPTION
An example competitive analytics report for Las Vegas Hotels built using Rival IQ. Rival IQ makes it simple and easy to build a market landscape of companies (e.g. Las Vegas Hotels) and to then report on many social media, SEO and web based metrics. All data can be exported to beautiful easy to edit PowerPoint reports such at this one for easy presenting and sharing.TRANSCRIPT
Which Las Vegas Hotel wins the jackpot on Social Media?
Oct 27, 2013 - Nov 9, 2013
Market LandscapeLas Vegas Hotels
A demonstration of automated competitive reporting using Rival IQ
• MGM Grand strongest overall and drives engagement with requests for RT’s
• Wynn has bigger following. No engagement.
• Bellagio dominates by using photos to drive engagement
• Caesars Palace demonstrates volume doesn’t drive engagement
Other
• Little use of Google+ and LinkedIN. Could be an opportunity
• Any B2C company could learn from techniques used by MGM Grand (Twitter) and Bellagio (Facebook)
Key Observations From This Landscape
* This is the only non-auto-generated slide in this deck.
As of Nov 9, 2013
Twitter Followers
Oct 27, 2013 - Nov 9, 2013
Growth in Twitter Followers
Oct 27, 2013 - Nov 9, 2013
Tweet Volume
Oct 27, 2013 - Nov 9, 2013
Engagement Rate for Tweets
Tweet Engagement RateThe number of retweets and favorites, per thousand followers, of this company's own tweets during this time period.
Oct 27, 2013 - Nov 9, 2013
Engagement Rate for Tweets
Tweet Engagement RateThe number of retweets and favorites, per thousand followers, of this company's own tweets during this time period.
Oct 27, 2013 - Nov 9, 2013
Retweet Volume
Oct 27, 2013 - Nov 9, 2013
Retweet Volume by Day
Oct 27, 2013 - Nov 9, 2013
Tweet Volume vs. Retweet Volume
As of Nov 9, 2013
Twitter Followers vs. Twitter Following
As of Nov 9, 2013
Facebook Likes
Oct 27, 2013 - Nov 9, 2013
Growth in Facebook Likes
Oct 27, 2013 - Nov 9, 2013
Facebook Post Volume
As of Nov 9, 2013
Facebook Talking About
Oct 27, 2013 - Nov 9, 2013
Facebook Talking About by Day
Oct 27, 2013 - Nov 9, 2013
Engagement Rate for Facebook Posts
Facebook Post Engagement RateThe total number of likes, comments, and shares, per thousand Page Likes, of posts on this company's Facebook page during this time period.
Oct 27, 2013 - Nov 9, 2013
Engagement Rate for Facebook Posts
Facebook Post Engagement RateThe total number of likes, comments, and shares, per thousand Page Likes, of posts on this company's Facebook page during this time period.
Oct 27, 2013 - Nov 9, 2013
Facebook Post Volume vs.Engagement Rate for Facebook Posts
Facebook Post Engagement RateThe total number of likes, comments, and shares, per thousand Page Likes, of posts on this company's Facebook page during this time period.
SEO
As of Nov 9, 2013 (Slide 1 of 2)
Homepage Title
As of Nov 9, 2013 (Slide 2 of 2)
Homepage Title
As of Nov 9, 2013 (Slide 1 of 2)
Homepage Meta Description
As of Nov 9, 2013 (Slide 2 of 2)
Homepage Meta Description
As of Nov 9, 2013 (Slide 1 of 2)
Homepage Meta Keywords
As of Nov 9, 2013 (Slide 2 of 2)
Homepage Meta Keywords
As of Nov 9, 2013
Moz Domain Authority
Moz Domain AuthorityMoz's best prediction about how a website will perform in search engine rankings (source:Moz).
As of Nov 9, 2013
Moz External Links
Moz External LinksHyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).
As of Nov 9, 2013
Moz Domain Authority vs. Moz External Links
Moz Domain AuthorityMoz's best prediction about how a website will perform in search engine rankings (source:Moz).
Moz External LinksHyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).
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