which platform? not all platforms are created equal
TRANSCRIPT
Which Platform?Not all platforms are created equal.
By Kersten Anderson
In case you didn’t know... Facebook now has nearly 1.2 billion total users.
45% of B2B marketers have gained a customer through LinkedIn.
B2B marketers who use Twitter generate, on average, twice as many leads as those who don’t.
70% of brands have a presence on Google+.
People spend, on average, 4X more time on Tumblr and Pinterest than they do on Twitter.
Where to Start....
Social Media Basics
Social media can be VERY time consuming, which is why picking the right platforms to spend your time is so essential.
Just like Wal Mart, you can’t be all things to all people...pick a handful of platforms where your customers are located to invest your time.
The type of industry you are in or are promoting will determine which platforms are best for you.
LinkedIn Best for personal branding of individuals; such as employees, executives, and business owners.
Do NOT expect exceeding growth from company pages within LinkedIn as a small business.
Unless you are a large brand, obtaining a large following that is not B2B or career based will be difficult -- not impossible but will require time.
There is limited functionality to a LinkedIn Company Page.
Post a professional profile picture.
Update ALL relevant work experience.
Update contact information.
Use keywords in your tagline (its SEO friendly).
Always link back any other social media accounts you have.
LinkedIn Tips
Facebook Facebook is the most universally used social media platform for businesses.
Best for most businesses due to its ability to highly target.
Facebook has the largest functionality of all of the social media platforms.
Ability to post status updates, photos, photo albums, videos, offers.
Facebook has the most integrative and targeting ability on their advertising platform.
Facebook TipsBesides great content, Facebook Ads are key to growing your page consistently.
Brand all photography you have on Facebook for brands.
Facebook shows between 2-5% of your fan following each post on your Fb page.
Video posts will get 2-3xs the exposure than text, link, or picture posts.
Business professionals need to make sure your personal profiles pass the “Grandma Test?”
Twitter Twitter allows you to quickly and easily have a conversation with customers on a one-on-one level.
Best for event marketing, businesses focused on customer service, and one-on-one relationship building.
One of the least functional of all the social media platforms.
Can only use 140 characters.
Twitter recently added the functionality to have video within their mobile platform.
Is best used for customer service and building of relationships.
Twitter Tips One of the most underutilized features of
Twitter is “lists.”
Always tag sources of content.
Follow those who follow you.....this is SOCIAL media.
Using a period before at conversation tweet will allow your entire following base to see your tweet.
Use hashtags to join/create conversations, especially for event marketing.
Google+ The main attraction for Google+ is its role in a company’s SEO efforts, allowing companies to rank higher in search results.
Circles allows you to segment people that you follow; giving ability to create messages that are highly targeted to certain segments.
It is essential to add a Google +1 button to your website and blog so that people can easily share your content.
According to Google, “Websites using the +1 button generate 3.5x the Google+ visits than sites without the button.
Hangouts can be broadcasted live to a large audience and automatically recorded to YouTube.
Best for businesses that focus on SEO and referral traffic for business. Also businesses targeted at women.
47% of US online shoppers bought something as a result of a Pinterest recommendation.
Average number of website page views generated from a Pinterest pin: 6
80% of Pinterest users are women.
The lifespan of a pin can last for days and event weeks.
Use tracking tools like TailwindApp to identify your following base, what content your fans engage with, and which users you can leverage to increase your brand.
Every new blog post created for a brand, make sure you use a visually appealing graphic and include the URL in your pin on Pinterest to help with SEO.
Visually appealing graphics are key to success on Pinterest.
Pinterest Tips
Time for Practice Identify which social media platforms these industries need to spend the majority of their time on for the following examples and why:
Macy’s
Tedx
Recruiting Agencies
Author’s
Now your turn....think of industries & companies and I will give my recommendations.
Kersten Anderson
@SpeakeasyStrat
Connect with Kersten further...
SpeakeasyMarketStrategies.com