!"#$" &'($) *"('(+ ,(-./0' 1#2"/03 by nlck kolenda lor more snazzy lnfo on dlglLal markeung, check ouL: !!!"#$%&'()*+,-"%(.Introduction Think you know stock photos? Think again. Like most people, you probably dont overthink your blog images. Once you nd a relevant photo, you probably just stick with it. However, your choices might be hurting your conversion rate. Even with my background in psychology, Im always abbergasted how smallseemingly irrelevantchanges can make a big impact. and that goes for your stock photos as well. In this article, I pull from academic research to explain the persuasive impact of images. In particular, I explain how stock photos can inuence your perception and behavior without your conscious awareness. More importantly, youll learn which stock photos can trigger a desire to convert (and why). Lets dive in 1o explaln how lmages lnuence us (from a psychologlcal perspecuve), l posLed a vldeo on Lhe orlglnal blog posL: hup://www.nlckkolenda.com/whlch-sLock-phoLos-converL-hlgher ln LhaL vldeo, l explalned how lmages can prlme concepLs ln your semanuc neLwork (whlch can Lhen lnuence your percepuon and behavlor). .and LhaL's /0* &*2 /( %0((3$+4 3/(%& 50(/(3. ?ou should sLraLeglcally choose your lmages based on Lhe assoclauons LhaL Lhey wlll acuvaLe (and you should acuvaLe concepLs LhaL wlll Lrlgger a deslre Lo converL). Whlch concepLs wlll Lrlgger a deslre Lo converL? lL depends on your nlche. CerLaln nlches have cerLaln Lypes of converslons. When chooslng a concepL Lo prlme, you need Lo choose a concepL LhaL's conduclve for your Lype of converslon. Aer scourlng Lhe academlc llLeraLure, l chose Lo separaLe Lhe recommendauons lnLo /06** %(+7*63$(+3: 1. 8-9(+-) :(+7*63$(+3 - eople converL from a loglcal sLandpolnL (e.g., people subscrlbe Lo a soware blog Lo recelve useful ups) Three Types of Conversions2. ;.(9(+-) :(+7*63$(+3 - eople converL from an emouonal sLandpolnL (e.g., people subscrlbe Lo a fashlon blog Lo sLay updaLed on Lhe laLesL Lrends) 3.