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Post on 15-Feb-2017




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  • LKCS

  • Statement Design

    LKCS can prepare your statements in just about any format or layout imaginable.

    When LKCS begins programming you will be asked to let us know of any specific formatting options, styles or statement elements that you would like to incorporate.

  • Reformatting

  • Flexible Statement Design

  • Other StatementsDaily Notices Credit Card Statements

  • Win with Statement Marketing

    What is Transpromo Statement Marketing?

    Transpromo is a compound expression formed from the words "transaction" and "promotional".

    By adding relevant messages, you can piggyback targeted promotions and advertising onto existing transaction-related documents, such as statements.

    Transpromotional documents combine and data mining and business intelligence technology with variable data printing.


    Include targeted advertising with your statements

  • Transpromo Options

    Statement Ads/Onserts LKCS print ads directly on your statements for pennies.

    Ads sent to all members OR we can target specific groups of members to receive one or more of these messages.

    You are no longer limited to short, text-only messages. Include graphics, logos, fonts, photos, etc. Even personalize the ads.

    Same technology enables loan payment coupons, rate grids, regulatory notices, etc. to be delivered on your statements.

    Design the ads yourself, select concepts from our online catalog, or have LKCS custom-design ads just for you.

  • Statement Onserts

  • More Transpromo

    Statement Letters Include personalized direct mail

    letters as the first page of your account statements. NO EXTRA POSTAGE!

    According to the DMA, personalized letters remain as the most effective direct mail method.

    Use for pre-approvals, referral campaigns, skip-a-pay, investment relationships, welcome new members, etc.

  • Statement Letters

    Pre-Screen Loan Campaigns

  • One Time Use vs. Campaigns

    All of the above examples were intended to support one promotion for one month.

    How else could you utilize transpromo statement marketing?

    Consider developing ongoing statement-based marketing campaigns

    The advantages: Set it and forget it (at least for a few months) Take advantage of special opportunities True one-to-one marketing

  • Transpromo Statement Campaigns

    Some ideas:

    New Members

    Loan Payoff Thank Yous

    Auto Loan Recapture

    Birthday Messages

    Loan Payment Coupons

    Insurance / Mortgage /Investments

    Business Accounts

    New Mergers / Branch Acquisitions

    New SEGs

    Take Advantage of Cross-Sell Opportunities

  • Ongoing Campaign Examples

  • Matrix Statement Campaigns

    Series of statement onserts sent out over a period of months/quarters to cross-sell additional products and services to specific groups of account holders.

    Same concept as Matrix Mailings.

    Terrific solution for new account holders, mergers, new branch locations, new SEGs, expanded field of membership, etc.

    Ability to run multiple matrices at same time.

  • Matrix Ad Examples

  • Statement Marketing

    Selective Inserting Take statement stuffers one step further. Target which members receive certain inserts. Selectively

    insert brochures, flyers and newsletters by criteria you select such as:

    Account relationships Account balances Account activity Geography ANY other conditions identifiable in your statement data ANY other conditions identifiable in a separate control file.

  • Statement Marketing (continued)

    Envelope Backprinting Try to open an envelope without seeing the back side.

    The back of the envelope is a billboard. Use this space.

    INEXPENSIVE LKCS charges just over 1 cent per envelope

    Choose from our stock designs each quarter, have LKCS custom-design an ad for you, or supply your own unique ad.

  • Your E-Statements

    Clearly the future for majority of account statements

    Including statement marketing is just as important

    All transpromo techniques can be incorporated into LKCS e-statements

  • Onserts On the E-Statement

    Statement Ads/Onserts

  • Inserts Delivered with E-Statements

    Banner Ads Link to web pages or PDFs

    Appear for all account holders or selectively


    Each banner ad is flagged until the user clicks on it

  • E-Mail Notification

    Custom E-Statement E-Mail Notification

  • Color Doesnt Cost More

  • LKCS Customer Service

    Our promise:

    LKCS will not be another vendor you love to hate.

    98% customer satisfaction in last survey

    Call or e-mail and you will get a response; best communication in the industry

    Fast answers and issue resolution

    We really do go the extra mile; no request is unreasonable

    We make our clients look good!



    Sid HaasVice President of Business Development

    Direct [email protected]

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