A web presence that’s right for you?

Katrina Douglas, Head of Marketing UK

® 1&1 Internet Ltd. 2014 2

Presenter

Katrina DouglasHead of Marketing UK, 1&1

Connect with 1&1

Tweet us @1and1_UK

Find us on 1and1UK

#GetOnlineWorkshop #TBS2014

® 1&1 Internet 2014 Page3

Established in 1988, 1&1 is a leading global web host Over 13 million customer contracts worldwide Over 19 million domain names managed Together with Fasthosts, UK’s No.1 web host with over 1 million

customer contracts 6,900 employees, of which aprox. 2,000 are engaged in product

management and development

1&1: Who are we?

It’s a question of choice

The question ‘should I be online is redundant’ it’s a question of HOW!

Just in case you still need convincing…

Makes Business

easier

Centre of the new

economy

You’re already

online so own it

Improves customersupport

Reduced costs

Access to global

opportunities

Just in case you still need convincing…

There are 1.2 billon potential customers online globally

The UK is the most active eCommerce market in Europe

404Houston we have a problem!

Actually the page you are looking for doesn’t exist!

29% of SMEs and charities believe being online isn't relevant to their business

Only 50% have a

website! Most are basic

75% don't invest any money in improving

digital skills

1/3 of businesses are without basic online

skills

1.2 billon potential customers online

http://businesshelp.lloydsbankbusiness.com/research/UK-Business-Digital-Index-2014

The UK is the most active eCommerce market in Europe

There is no good reason for your

business not to be online

Social media page

Website builder eShop Hosting

What are the options available

Is social suitable?

Is social right for you?

What social media sites?

Should it to be your primary web presence?

Where are your key customers?

5 tips for social success

1. Customise your page

2. Keep your page current

3. Engage, engage and engage some more

4. Use multi-media

5. Advertise

Maybe a website builder?

Quick and easy way to get online

You don’t have bespoke requirements

All-in-one website solution

Limited budget

A professional website created by you

Benefits of the DIY approach

Quick Creation

Industry Specific

Advanced

functionality

When is an eShop the best solution?

Quick and easy way to sell products

Do-it-yourself eCommerce platform

All-in-one ecommerce solution

Easy compliance with legal and security issues

If your no.1 goal is retail you need an eShop

1&1 eShops

Design

Sell

Attract customers

When is a hosting solution best?

Web Hosting is the service providing space on the Internet for websites

A completely unique website

Bespoke requirements

Database management

Employ a web developer

You have a flexible budget

1&1 Hosting

Apps Software

Marketing

3 Key questions

What do you want your website to do?

How much do you want to spend?

How much control do you need?

What’s right for you?

Flexibility

Ease

Budget

Not just the platform, it’s about the tools

Two fundamentals

1. A strong domain

2. Quality content

Choose the right domain

Build a portfoli

o

Register

Choose domain name

Choose the

right TLD

® 1&1 Internet Ltd. 2014

.com domains aren’t as scarce as you may think

Content Marketing

“Content Marketing is the only marketing

left”- Seth Godin

Top takeaways

Get

ting

onlin

e is

a m

ust

Thi

nk it

thro

ugh

first

Cho

ose

the

right

dom

ain

Con

side

r G

oogl

e

Con

tent

is s

till k

ing

Your business can be a success using any one of these options…..

IT’S ABOUT WHAT’S RIGHT FOR YOU

Your success is in your hands

In all our sessions today we’ll provide you with all the details you need to make an informed decision

What else have we got for you...

Thursday

Time Speaker Position Workshop titles

12:00 Katrina Douglas Head of Marketing  UK, 1&1 Which web presence is right for you?

13:00 Katrina Douglas Head of Marketing  UK, 1&1Need to get online fast? Build a successful website yourself

14:00 Thomas Moeller Senior Product Manager, 1&1 Simple steps to eCommerce success

15:00 Sandra Rios Head of Commercial Management, 1&1Web hosting made easy – an intro to hosting and more

16:00Katrina Douglas and Sean Elliot

Head of Marketing  UK, Marketing Editor UK (SMB), 1&1

Setup, sell and succeed with 1&1 eShops

The offer

.com usual price £10.99 Now £0.99

Buy today on the Verisign stand or visit 1and1.co.uk/bizshow