whisky and web design
DESCRIPTION
Whisky and Web design share a lot in common. No, really. Ben Reynhart will show you why they do, discuss his journey of refining and improving his design process, whittling out the waste to solve the crux of the problem earlier, and why wireframes and paper prototypes play an increasingly important role in Mutant Labs workflow. He'll also share how they spend time educating clients and the tools they use to manage expectations - ultimately leading to a better result and happier clients.TRANSCRIPT
Whisky & Web DesignBetter designs & happier client relationships
We design Websites, Mobile apps, Games and other Interactive experiences.
Customer feedback survey - 2012
Hasn't always been that way.
We've made mistakes along the way.
Refined our formula over 3 years.
Mainly improving our process rather than skill.
Just like the perfect single malt
Formulafor good design
A five step process
1. Gathering requirements
Project goals, target audience, things they like, things they hate.
2. Mood boards
A great tool for quickly sharing visual style ideas with the client.
3. Wireframes
Solve fundamental layout challenges before tackling design.
4. Style Tiles
"Quickly communicate the essence of a visual brand on the web" http://styletil.es/
5. Designed Concept
3 GOLDEN RULES
3 GOLDEN RULES
(technically yellow gold on the whisky chart)TE
1. Ask Lots of questions
Get a deep understanding of the project
2. Present your work clearly and fully.
Explain your process using skype or screen sharing
3. Don't be precious
Try out a variety of options quickly
Lead clients to choose a favourite.
Avoid spending lots of time perfecting a single concept.
3.5. Iterate FAST
Thank You@benje - www.mutantlabs.com