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CASE STUDY
Whittaker Memorial HospitalA Case Study:Vision Statement Cause and Effect Stakeholder Analysis S.W.O.T. Analysis
By March 27, 2010
CASE STUDY
Whittaker Memorial Hospital Early 1900s Community hospital
To serve African American community of Newport News Built on a foundation of cultural heritage and legacy
CASE STUDY
Whittaker Memorial HospitalQualities of an Effective VisionBroad appeal to key Stakeholders Defines the Ultimate Goals Reflects High Ideals Encourages Hope/Faith Establishes a Standard of Excellence
CASE STUDY
Whittaker Memorial HospitalGoal:To be recognized as a holistic provider of health services with cultural centered care for the community.
Vision:A future focused on the development and application of new knowledge and technology in the delivery of patient care promising promotion and improvement of health within the community.
CASE STUDY
Whittaker Memorial HospitalWhittaker Memorial Hospitals Targetconsumers consist of an African American community In Newport News East End whose total population has dwindled.
CASE STUDY
Whittaker Memorial HospitalLack of financial controls
Inability to generate profits that exceed the total cost.
Limited Growth Potential
Factors Against Success
Low occupancy rates
Inability to maintain profits at a break-even level
Inability to salvage the hospital's image
CASE STUDY
Whittaker Memorial HospitalCommunicationHeritage
Values
Brainstorming
CASE STUDY
Whittaker Memorial HospitalToolkit Analysis: Cause and EffectIdentifies, isolates, and solves problems by Root Cause Analysis Brainstorming Diagrams Flow charts
CASE STUDY
Whittaker Memorial HospitalStakeholder Analysis Process List all stakeholders of an organization
Determine amount of power each stakeholder Determine importance to each stakeholder group
Determine stakeholder expectations
CASE STUDY
Whittaker Memorial HospitalStakeholder Analysis Tool
WHITAKER CASE STUDY
Whittaker Memorial HospitalStakeholder PowerHighHigh Power Low Importance High Power High Importance
Power of Stakeholder Group Over Organization Low Power Low Importance Low Power High Importance
Low
High
Relative Importance of Effectiveness Criterion to Stakeholder Group
WHITAKER CASE STUDY
Whittaker Memorial HospitalExternal Stakeholder List (CEO)Consumer AdvocatesBoard of Directors Environmentalist Local Communities Customers
Suppliers
CEO
Media
Governments
Competition
Internal StakeholdersHospital Association
Business Community
WHITAKER CASE STUDY
Whittaker Memorial HospitalInternal Stakeholder List: CEONursing Support Staff Nursing Staff Administrator
Department Managers
CEO
Non-nursing Staff
Team Manager Government Agencies
Patients
WHITAKER CASE STUDY
Whittaker Memorial HospitalInternal Stakeholder List: ManagerialCEO
CFO
Administrator
Related Department Managers
Manager
Other External Groups
Team Manager Government Agencies
Patients
CASE STUDY
Whittaker Memorial HospitalMarket Assessment Questions How does the market demographic compare with the expected changes? Expected demographic changes? Expected changes in the service utilization rates? Vulnerability of service demand as affected by changes in technology?(Curran & Totten, 2010) (Kaissi & Begun, 2008)
CASE STUDY
Whittaker Memorial HospitalS.W.O.TStrengths are an organizations resources and capabilities that can be used as a basis for developing a competitive advantage.Weaknesses can be viewed as the absence of certain strengths. Opportunities should reveal external environmental analysis of certain new prospects for profit and growth.
Threats are changes in the external environment that may present pressure to the firm.
CASE STUDY
Whittaker Memorial HospitalS.W.O.TStrong organization driven by cultural heritage and values Decision making driven by cultural heritage regardless of economical changes
Weakness
Strengths
To be seen as a leader in providing holistic care including culturally dynamic factors
Rising costs per patient per day Rising insurance premium costs Decrease in patient population
Opportunity
(Kaissi & Begun, 2008).
Threat
CASE STUDY
Whittaker Memorial HospitalS.W.O.T. Analysis
Facilitates self examination
Facilitates interactions among external opportunities and threats Facilitates internal strengths and weaknesses in order to assess the likelihood of successful exploitation(Johnston & Tennens, 2005)
CASE STUDY Summary
Whittaker Memorial HospitalAchieving a balance may be a difficult task, but it is not an impossible!.
Through coordination and internal change, the profits rise and the hospitals legacy will be preserved.
CASE STUDY
Whittaker Memorial Hospital
Strategy
Image Preserved
For
Success
Whittaker Memorial HospitalReferences
Bachrodt, A. and Smyth, P. (2002) Strategic Business Planning Linking Strategy with Financial Reality: Linking long-term strategy with near-term financial and operational realities makes for a clearer march toward key objectives. Care Financial Management. Retrieved from http://www.findarticles.com/p/articles/mi_m3257/is_11_58/ai_n6359509 Centers for Medicare and Medicaid Services (CMS). (2009). Retrieved from http://www.cms.hhs.gov/default.asp? Curran, C. R., & Totten, M. K. (2010). Mission, Strategy, and Stakeholders. Nursing Economic$, 28(2), 116-118. Retrieved from EBSCOhost. Kaissi, A. A., & Begun, J. W. (2008). Strategic Planning Processes and Hospital Financial Performance. Journal of Healthcare Management, 53(3), 197-209. Retrieved from EBSCOhost. Makamson, E. (n.d.) Whittaker Memorial Hospital: Birth and Rebirth of a Community Hospital. Hampton University. Retrieved from http://eclearning.excelsior.edu/ webct/RelativeResourceManager/Template/pdf/Whittaker%20Memorial%20 Hospital %20Case.pdf Merdjanova, E. E., Krasteva, N. N., Tsokova, J. J., Boicheva, N. N., & Kirkova, A. A. (2010). Project Virtual Hospital: A SWOT Analysis. Trakia Journal of Sciences, 8(S2), 400404. Retrieved from EBSCOhost. Newhouse, J. J. (2007). Hospital Strategic Planning for Diversity Integration Based on Organizational Type and CEO Tenure. Hospital Topics, 85(1), 11-16. Retrieved from EBSCOhost. Rabow, M. W., Pantilat, S. Z., Kerr, K., Enguidanos, S., Ferrell, B., Goldstein, R., & ... Stone, S. C. (2010). The Intersection of Need and Opportunity: Assessing and Capitalizing on Opportunities To Expand Hospital-Based Palliative Care Services. Journal of Palliative Medicine, 13(10), 1205-1210. doi:10.1089/jpm.2010.0112