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DISTIMO White Nights - June 2013 Richard Pidgeon- Director Business Development EMEA Twitter @catchthepidge SOLVING THE APP PUZZLE

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Page 1: White nights distimo pres

DISTIMO

White Nights - June 2013Richard Pidgeon- Director Business

Development EMEATwitter @catchthepidge

SOLVING THE APP PUZZLE

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ABOUT DISTIMO

• The number 1 app store analytics company• Tracking >3 billion downloads per quarter• Most accurate app data• Offices in London, Amsterdam, San Francisco,

New York, Singapore and Partnership in Japan

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OUR PRODUCTS

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DISTIMO APP ANALYTICS

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CONVERSION TRACKING

• Free conversion tracking SDK to measure lifetime user value• Measures the conversion process from app promotion to install• Combined with all app store data already tracked

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Our data

ALL MAJOR AD NETWORKS

ALL MAJOR APP STORES

TRANSACTIONAL

APP STORE DATA

PUBLICLY AVAILABLE APP STORE

DATA

TRANSACTIONAL AD NETWORK DATA

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APP ACCURACY

The Majority of our Estimates,54% are estimated to a margin of error below 3%.

95% Are Estimated with a Margin of Error below 10%US top 1000 paid iOS and Google Play

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MARKET TRENDSBased on AppIQ data

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Based on all iPhone revenue, top 44 countries

GAMES LARGEST SINGLE CATEGORY

Games

Socia

l

Mus

ic

Navig

atio

n

Ente

rtain

men

t0%

10%

20%

30%

40%

50%

60%

70%

80% 75%

5% 2% 2% 2%

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Russian iPhone Games Revenue Growth

May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13$ 0.00

$ 500,000.00

$ 1,000,000.00

$ 1,500,000.00

$ 2,000,000.00

$ 2,500,000.00

$ 3,000,000.00

$ 3,500,000.00

$ 4,000,000.00

$ 4,500,000.00

Month

Tota

l Rev

enue

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EUROPEAN GAMES REVENUE BY CATEGORY

$0

$10,000,000

$20,000,000

$30,000,000

$40,000,000

$50,000,000

$60,000,000

$70,000,000

$80,000,000

$90,000,000

iPad iPhone

Games

Tota

l Rev

enue

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GAME REVENUE BY REGIONTotal Revenue (All Games)

AsiaAustraliaEuropeNorth AmericaSouth America

39%

23%

31%

5%

Asia is quickly catching up North America

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ANDROID VS IOS REVENUES

• A lot of noise in market that monetization on Android is difficult

• But this is catching up quickly

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AMAZON VOLUMES FOR ANDROID

• The top 200 free applications had a total of 16 million downloads

• The top 200 paid applications had in total 1.6 million downloads and earned 3 million dollars on one-off fees

• The most downloaded applications were Games

• For free apps, Google Play is roughly speaking more than 10 times bigger than the Amazon Appstore

• For paid apps, Google Play is 2 times bigger

* Based on March 2013 in the United Sates

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MORE FINDINGS LIKE THESE• Our blog with frequent updates and reports:

www.distimo.com/blog

• Monthly reports and webinar: www.distimo.com/publications

• Free App Analytics to measure own applications: www.distimo.com/app-analytics

• Daily ranking of all apps in every app store: www.distimo.com/leaderboards

• Most accurate data in market for daily downloads/revenues of any app: www.distimo.com/appiq

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THANK YOUGet in touch:

[email protected]@catchthepidge

We’re Hiring !!

GET SMARTER, GET APPIQ