white paper elitad

8/14/2019 White Paper ElitAd

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A PERSONAL BRANDING FIRM www.elitad.com

Wh i te PaperTheres no good idea that cant be improved on. (Michael Eisner)

1.0 Executive Summary

A man may die, nations may rise andfall, but an idea lives on. (John F.Kennedy)

1.0.1 Objetives

ElitAd provides internetservices. Our plan of actionis directed to medium/largeorganizations, businessleaders, politicians or anyother personality in need ofpublic representation or fortransmitting a messagewithin a community orspecific groups of people.

We develop strategies toreach public opinion andspecific groups through newchannels of communicationand broadcasting likeinternet, mobile phones, tv,social networks, web 2.0and social media.

Within this context, ElitAdsobjective is to become adominant company in thisnew market, which despiteits infancy, is becoming oneof the most promising globalmarkets as a result of thechanges in modernbusiness, through newtechnology which is

transforming numerousaspects of our society. Thisnew market is becoming thesuccesor of current PR,

marketing andcommunications and hasbecome the modernobjective of forward looking

companies.

Our objective is to capturelarge accounts on aworldwide basis, includingpeople, corporations andorganizations aspiring to gettheir message across toinfluence public opinion. Oneof our companys mainobjectives is to provide

platform for information onsocial media , personalbranding, marketing 2.0, PRand social web. All thisinformation is available freeon www.ElitAd.com.

To turn really interesting ideas andfledding technologies into acompany that can continue toinnovate for years, it requires a lot ofdisciplines. (Steve Jobs)

TABLE OF CONTENTS

1.0

EXECUTIVE SUMMARY1.0.1 Objetives

1.0.2 Mission

1.0.3 Keys to success

2.0BUSINESS MODEL

3.0

MARKET OPPORTUNITY

4.0PRODUCT

5.0EXECUTIVE TEAM

6.0

SERVICES

7.0REPUTATIONAL RISK

8.0LOCATION

ELITAD SEPTEMBER 09

ElitAd.com
http://www.elitad.com/http://www.elitad.com/http://www.elitad.com/http://www.elitad.com/


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In spite of your fear, do what you have to do. (Chin-NingChu)

1.0.2 Mission

ElitAd specialises in management ofmarketing, social media and personal

branding on the internet, web 2.0, socialnetworks and web interfaces. We expandimage, influence and resources for our clients,helping them to reach specific audiences.To succeed in life in todays world you must have the willand tenacity to finish the job. (Chin-Ning Chu)

1.0.3 Keys to success

Thanks to the latest technologies,especially internet, the change in

market trends like communicationagencies, PR or marketingopens doorsto a multimillion market which isnt yetproperly covered by any group orcompany.

To establish ourselves as leaders in thismarket, we have to move at great speedand with extreme flexibility, not only inattracting the first major clients, but in

creating a unique brand, opening up thismarket and also becoming an informationreference centre. We aspire to become a

major reference in an industry which,inevitably, is already taking off.

Technology is always envolving, and companies.. not justsearch companies... cant be afraid to take advantage of

change. (Eric Schmidt)

2.0 Business Model

ElitAds principal business model consists ofoffering internet services to politicians,executives, personalities, companies andorganizations. The main source of generatingincome will be monthly maintenance fees ofeach application developed by our technical

and artistic teams. On top of this, all newclients will pay a subscription fee to facilitatethe up and running and configuration serviceswe give. Through our Premium Service, wewi l l generate income flow throughcommunication services, marketing andconsulting for people, organizations andcompanies.For the development of our distribution

channels, we foresee the implementation of astrategic commercial plan includingagreements already initiated with external

Own your personal mediumITS TIME FOR YOU

We create exclusive and specially adapted media in linewith our clients needs so they can own their personal

medium. We use the most advanced platforms, easy tomanage so they can write and transmit ideas, opinions andinterests in a matter of minutes irrespective of where theyare at the time.

We create exclusive We do not only provide writteninformation efficiently, we also enable our clients to shareimages, photos and messages through videos. Ourspecialists advise on personal image and the best ways ofreaching people. We also employ experts in video editing toachieve professional results in improving presence andimage of individuals and the organisations they represent.We use tools such as photoshop to enhance images..

from http://www.elitad.com/services

BOLETN DEL INVERSOR NMERO 3 OTOO 2009ELITAD SEPTEMBER 09
http://www.elitad.com/serviceshttp://www.elitad.com/serviceshttp://www.elitad.com/http://www.elitad.com/


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agents and joint ventures in each particularline of business. This will re-commercialise ourproducts through our own branding orass igned b rands, o r w i l l f ac i l i t a tecommercialisation in other markets.

Alternative business models will be taken intoaccount and tested within our ElitAd Labdepartment.

We have developed a strategy which allowsfor the management of our resources, taskplanning, promotion and advertising design,with a view to achieve our objectives andincrease value to our clients in an optimum

way.

Better to light a candle than to curse the darkness.(Chinese proverbs)

3.0 Market opportunity

The difficult economic and financial crisis wefind ourselves in worldwide, has led to

reductions in company budgets for marketingand communications. Most entities findthemselves obliged to find new, cheaperalternatives with better development potential

including social media. According to the latestForrester Report on the impact of socialnetworks on marketing strategies, 53% ofthese departments envisage an increase intheir social media budgets, while 42% will

maintain their previous budgets.

This data indicates that 95% of marketingexecutives are extremely optimistic regardinginvestment in social media through socialnetworks. The reason being the simplicity andcapacity of new social tools in connectingwith the general public or specific clients, themajor impact of campaigns, the hardpenetration into markets and the possibility of

strategic implementation of segmentationnever before possible through traditionalmarketing.

Another study (Global Enterprise Web 2.0Market Forecast: 2007 To 2013) suggeststhat the growth predictions of sales ofcompanies providing technology and web 2.0services, for the next 5 years and in relativeterms, surpass the majority of highly qualified

industrial sectors. If in 2007 it was estimatedthat expenses in technology web 2.0 wouldbe 455 million $, for 2013 a figure of 4,646


Forrester predicts interactive

marketing will hit $55 B on 2014THE MARKET FOR THE NEXT YEARS IS REAL

The latest forecast from Forrester Research predicts thatinteractive marketing in the US will hit nearly $55 billion by2014 and will grow - at a compound annual growth rate of17% - from 12% of overall ad spend in 2009 to 21% overthe next five years.

Social media marketing and mobile marketing willexperience the highest growth rates among the digitaltactics, the report stated. Social media, which representsonly $716M today, is expected to balloon to $3.1B by2014, and grow at the highest compound annual rate,34%. Forrester noted that owned social media assets(such as internal blogs, community sites) are currently theonly emerging media getting traction in todays economicclimate.

from http://seekingalpha.com/article/148255-forrester-
http://seekingalpha.com/article/148255-forrester-predicts-interactive-marketing-will-hit-55b-by-2014?source=feedhttp://seekingalpha.com/article/148255-forrester-predicts-interactive-marketing-will-hit-55b-by-2014?source=feedhttp://seekingalpha.com/article/148255-forrester-predicts-interactive-marketing-will-hit-55b-by-2014?source=feedhttp://seekingalpha.com/article/148255-forrester-predicts-interactive-marketing-will-hit-55b-by-2014?source=feedhttp://seekingalpha.com/article/148255-forrester-predicts-interactive-marketing-will-hit-55b-by-2014?source=feedhttp://seekingalpha.com/article/148255-forrester-predicts-interactive-marketing-will-hit-55b-by-2014?source=feedhttp://seekingalpha.com/article/148255-forrester-predicts-interactive-marketing-will-hit-55b-by-2014?source=feedhttp://seekingalpha.com/article/148255-forrester-predicts-interactive-marketing-will-hit-55b-by-2014?source=feedhttp://www.elitad.com/http://www.elitad.com/


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I dont design clothes, I design dreams. (Ralph Lauren)

4.0 Product

We offer a very specialised online presence

with exclusive tools together with the use ofe x i s t i ng o ne s . We a l so w o r k o ncommunication strategies, opening channelsof communication and capturing audiencesfor politicians, executives or any personalitywishing to increase their messages includingcompanies and organizations. We arespecialists in the management of new mediaand communication channels, developingweb tools, creating personal designs,

introductions into social networks and thecreation and distribution of multimediamaterial, videos and photos, for our clients inthese platforms. We also manage assesmentin style and tendencies. Our productphilosophy converts our clients in their ownefficient communications medium, with thecapacity to reach a global audience.

All lasting business is built on friendship. (Alfred A.Montapert)

5.0 Executive team

EliAds executive team is composed ofspecialists and technicians with experience in

multinational and technology companies indifferent countries like the UK, USA, Russiaand Spain. CEO Alex DC.(Alejandro delCastillo) has more than 14 years experience inthe internet sector, (not forgetting that theWWW is only 20 years old), as applicationsdesigner (design strategy marketing), isresponsable for previous succesful start-upsin Spain from the technological bubble of thebeginning of the decade (2000-2006), (As

independant reference, please view this videoof Alex DC. on CNN):http://www.youtube.com/watch?v=4RoFK2R876k

The world has changed, we

must change with itBRIGHT IDEAS FOR DARK TIMESWe live in an evolving world where everything is in constantchange, improving and transforming. We have to learn to

enjoy this transformation.These circumstances occurred because things were notbeing done properly. This brings about the self criticism ofthe affected areas and at this moment in time whenhumanity is evolving at a faster rate.

Politicians and top executives in multinationals interact withthe man in the street. This was unthinkable a few monthsago (without going much further) and it now looks as it willnot come to an end in the next few years. People are nowmore important and have better opportunities than everbefore. Certain users of social networks are acquiring vitalimportance thanks to the expertise of these channels. Thisis extremely valued knowadays and this is logical since theyhave to operate efficiently to reach so many people andcreate interest.from http://elitad.com/news

http://www.youtube.com/watch?v=4RoFK2R876khttp://www.youtube.com/watch?v=4RoFK2R876khttp://www.youtube.com/watch?v=4RoFK2R876khttp://www.elitad.com/http://www.elitad.com/


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The other members of the co-founding teaminclude Jose A. Fernandez, Brendan Golt,Raimundo Burguera, Pavel Volitskiy and AbelCastosa. Together they provide ampleexperience in sectors which include company

management, audiovisual,commercial sales,creative design, PR, financing and politics/current affairs.

ElitAd also has at its disposal an importantgroup of international advisors includingp r o m i ne n t j o u r na l i s t s , p o l i t i c i a ns ,entrepreneurs and multinational executives. I have no special talents. I am only passionatelycurious. (Albert Einstein)

6.0 Services

Our basic objectives are:- Improve internal presence andcommunication of any organization.- Introduce leaders of companies andorganizations into social media.- Increase Networking capacity of these

leaders opening new communications routestowards potential partners, business, clientsand audiences.- Increase transparency and credibility

- Creation, design and configuration ofonline platforms adequate for each specificprofile, to be able to diffuse messageswhether by written form or audiovisual, in anoptimum way to reach the required audience.

- Put these "Leaders" in contact withopinion groups, clients (active andpotential) and with workers within theirorganizations.- Improve the image or brand in socialnetworks and web 2.0 through morecapable persons, in most cases the executivemanagers/manageress.- Open new routes of external andinternal communication with clients and

company employees. -Our users or clients already exist in socialnetworks and if we do not take theopportunity, our competitors or opposition willbe delighted to do so.- Establish strategies to capture EarlyAdopters.- Incentivate innovation and productivitywithin the group- Web Site (Design and Maintanance):

News, actions, donations, community,...


THE MARKET FOR NEXT YEARS IS REAL Twitters Financial ForecastShows First Revenue In Q3, 1billion users in 2013

TWITTER GROWTHThis internal Twitter financial forecast from February 2009.Twitter has told us that this was never an official documentand it certainly is no longer accurate. But it gives aninteresting glimpse into the companys financial targetsnonetheless. The projections go forward to 2013.

The most interesting data point - As of February, Twitterexpected their first revenue to come in Q3 2009 (which is

now). A modest $400,000 was expected, followed by amore robust $4 million in Q4. The document also showsTwitters projected user growth (25 million by the end of

2009), which it has absolutely blown through already. By theend of 2010, Twitter expected to be at a $140 million

revenue run rate.

from http://www.techcrunch.com/2009/07/15/twitters-
http://www.techcrunch.com/2009/07/15/twitters-financial-forecast-shows-first-revenue-in-q3-1-billion-users-in-2013/http://www.techcrunch.com/2009/07/15/twitters-financial-forecast-shows-first-revenue-in-q3-1-billion-users-in-2013/http://www.techcrunch.com/2009/07/15/twitters-financial-forecast-shows-first-revenue-in-q3-1-billion-users-in-2013/http://www.techcrunch.com/2009/07/15/twitters-financial-forecast-shows-first-revenue-in-q3-1-billion-users-in-2013/http://www.techcrunch.com/2009/07/15/twitters-financial-forecast-shows-first-revenue-in-q3-1-billion-users-in-2013/http://www.techcrunch.com/2009/07/15/twitters-financial-forecast-shows-first-revenue-in-q3-1-billion-users-in-2013/http://www.techcrunch.com/2009/07/15/twitters-financial-forecast-shows-first-revenue-in-q3-1-billion-users-in-2013/http://www.techcrunch.com/2009/07/15/twitters-financial-forecast-shows-first-revenue-in-q3-1-billion-users-in-2013/http://www.techcrunch.com/2009/07/15/twitters-financial-forecast-shows-first-revenue-in-q3-1-billion-users-in-2013/http://www.techcrunch.com/2009/07/15/twitters-financial-forecast-shows-first-revenue-in-q3-1-billion-users-in-2013/http://www.techcrunch.com/2009/07/15/twitters-financial-forecast-shows-first-revenue-in-q3-1-billion-users-in-2013/http://www.techcrunch.com/2009/07/15/twitters-financial-forecast-shows-first-revenue-in-q3-1-billion-users-in-2013/http://www.elitad.com/http://www.elitad.com/


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- Management of reputational riskanalysis, via identification and evaluation ofpotential risk factors, internal or external, theimplementation of a strategic onlinepresence (SEO) that positions all positivefactors of our clients in the first results ofsearch engine searches. In this way, wecreate an entry barrier that prevents publicand anonymous critics from featuring beforeus.- Diminish reputational risk on the internet.Establish a strong online presences t r a t e g y s o o u r c a n d i d a t e s o rrepresentatives end up being excellentreferences when searching for their company,

political party or product.-Video Difusion. At least 2 monthly videoswith ideas, experiences, opinions on currentaffairs, etc.- Microblogging.- Formation - For technological optimizationresources.- Image Material - Photos, images thatpeople can identify with, styling, etc.- Recording and video editing.

- Social Networks. Presence in the mainand most effective ones adapted to eachcandidate or client.

- Personal Blog. Design and Maintenance.Exclusive, connected to the best widgets,easy publication platform, optimized forsearch engines...- Feedbacks & Support channe l .Suggestions, community, participation.

- User capture actions. Events and mailings.- Lifestreaming. Photos, opinions, articles,videos, microblogging, etc...- Press Release: Presentation.- Back-up on communication crisis.- Recompiling of data base.- CEO and SEO actions (Optimazation andPositioning in search engines).- Monitor actions in social media.- The Development of applications to carry

out feedback from our users.These servicesare very useful for political parties to thedegree that they allow online voting ondetermined proposals, policies and measures.

some interesting linksABOUT SOCIAL MEDIA

7 Ways to Become a Twitter

Analyst

The Importance of a Strong Online Presence [The ZedShaw Case]

20 SEO Tips That Every Web

Developer Should Follow

15 Useful Twitter Tools For Web Worker

from http://delicious.com/joseafernandez

http://delicious.com/joseafernandezhttp://delicious.com/joseafernandezhttp://freelancefolder.com/15-useful-twitter-tools-for-web-workers/http://freelancefolder.com/15-useful-twitter-tools-for-web-workers/http://blog.themeforest.net/resources/20-seo-tips-that-every-web-developer-should-follow/http://blog.themeforest.net/resources/20-seo-tips-that-every-web-developer-should-follow/http://blog.themeforest.net/resources/20-seo-tips-that-every-web-developer-should-follow/http://blog.themeforest.net/resources/20-seo-tips-that-every-web-developer-should-follow/http://www.benparr.com/2009/08/the-importance-of-a-well-known-online-presence/http://www.benparr.com/2009/08/the-importance-of-a-well-known-online-presence/http://www.benparr.com/2009/08/the-importance-of-a-well-known-online-presence/http://www.benparr.com/2009/08/the-importance-of-a-well-known-online-presence/http://mashable.com/2009/08/30/analyze-twitter-content/http://mashable.com/2009/08/30/analyze-twitter-content/http://mashable.com/2009/08/30/analyze-twitter-content/http://mashable.com/2009/08/30/analyze-twitter-content/http://www.elitad.com/http://www.elitad.com/


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It takes many good deeds to build agood reputation, and only one badone to lose it. (Benjamin Franklin)

7.0

Reputational risk

Online information on specificproducts or persons is increasingly

abundant, although not properlymanaged. Many companies arespending exhorbitant amounts ofmoney improving their imagethrough traditional communicationplatforms, while at the same timeneglecting major growth potential.

Reputational risk managementconstitutes the basic foundations ofour product services whileimproving the image andcommunication services offered toour clients. We strive to develop aspecialised location procedure,analysis and management of allinformation published online ofpotential clients.

In our opinion, a rigorous andoptimum online presence, is theprime element required and the keyto obtaining a positive reputation. Italso prevents potential crisis, ifmanagement is inadequate.

A good design and interactivity ofour web and strong social mediapresence, will increase visibility ofour comments, but also entailsmanagement of a larger area ofinformation.

The second phase in managingreputational risk is the search andanalysis to locate ideas andcommentaries by users in the

blogs, wikis and social networks,analyse the information andcounteract any attempts toundermine the reputation of the

person involved, the political partyor the company. We are committedto develop and use a series of tools(centralization of most relevantRSS, Netvibes, Google Reader,Yahoo, Bloglines, Feedreader.net,amongst others) that permit us tolocate and analyse informationimmediately. Speed and agility arefundamental for the management ofimage.

Once we have located, classified(through source and content) andanalysed all public information ofour prospective clients, we proceedto manage it, creating aconstructive dialogue with thosemore critical opinions. We do thisby positioning positive factorsahead of negative ones. Thiscreates new channels ofcommunication with more up-to-date information so that our clients

users are fully informed.

Creation and development of a newform of communication, adapted tothe new channels (Developmentand blog design, selection of mostinfluential blogs for the specificsector of our client, assesment andediting in press releases to blogcommunity and selected fora andformation of communicationdepartments to adapt internal andexternal policies to all the social

media requirements).

Implementation of the mostadvanced positioning systems,SEO and SEM, with the objectivethat contents we wish to publishare better placed than their negativecritics, not only in the searchengines but in all the social mediauniverse.

The way to gain a good reputation isto endeavor to be what you desire toappear. (Socrates)


SOME TOOLS TO

READ YOUR

REPUTATION ONLINE

RSSREALLY SIMPLESYNDICATION

SOCIAL NETWORKSFACEBOOK, TWITTERDIGG, DELICIOUS...

TECHNORATIINTERNET SEARCH ENGINE

FOR BLOGSGOOGLE INSIGHTSSEARCH TERMS ABOUTPEOPLE ENTERED INTOTHE GOOGLE SEARCHENGINE

BLOGPULSEINTERNET SEARCH ENGINEFOR BLOGS

KEOTAGSOCIAL BOOKMARK LINKGENERATOR

BOARDTRACKERFORUM DISCUSSIONSEARCH

SWOTTISEARCH, RATE ANDCOMPARE

OTHERS

TWITTERVERSE,COMPAREBLOGS,COMMENTS.COM...
http://www.elitad.com/http://www.elitad.com/


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In this moment, our centre ofoperations is based inMadrid. Some members ofthe executive team operatein the south of Spain and

Gibraltar from their ownoffices.Our objective for the nearfuture is to set-up the headoffice in Malaga, given thatwe are involved in theMalaga Valley project, andwe wish to contribute to thedevelopment of this area as

one of the most important

technological centres inEurope.

http://www.malagavalley.com/

In today's knowledge-basedeconomy, what you earn depends onwhat you learn. Jobs in theinformation technology sector, forexample, pay 85 percent more thanthe private sector average. (BillClinton)

CONTACTALEX [email protected]

JOS A. [email protected]

RAIMUNDO [email protected]

BRENDAN [email protected]

PAVEL [email protected]


ElitAdoperates under the strictest guidelines to obtain the highest levelsofdesignanddevelopment, and offer an exceptional service to our clients.We are never complacent in offering ourservices and always strive to ensure our clients stand out in relation to their competitors.

The information contained in this document represents the current view ofElitAdon the issues

discussed as of the date of publication.ElitAdmust respond to changing market conditions and

ElitAdcannot guarantee the accuracy of any information presented after the date of publication.

2009 ElitAd All i ht d

Opportunity is missed by most people because it is dressed in overalls andlooks like work. (Thomas Edison)

8.0 LocationCONTACT

ALEX DC

[email protected]

JOS A. FERNNDEZ

[email protected]

RAIMUNDO BURGUERA

[email protected]

BRENDAN GOLT

[email protected]

@alex_dc

@joseafernandez

@raibur

@brendangolt
http://twitter.com/brendangolthttp://twitter.com/brendangolthttp://twitter.com/raiburhttp://twitter.com/raiburhttp://twitter.com/joseafernandezhttp://twitter.com/joseafernandezhttp://twitter.com/Alex_dchttp://twitter.com/Alex_dcmailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]://www.malagavalley.com/http://www.malagavalley.com/http://www.malagavalley.com/

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