white party deck - white p… · presenting sponsor $50,000 + all branded collateral and signage...

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WHITE PARTY

SPONSORSHIP OPPORTUNITIESPalm Springs, California | May 5 – 8, 2017

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WHITE PARTY PALM SPRINGS is the world’s premier gay dance festival. For one weekend, 50,000 gay men from all over the world and of all backgrounds unite to take over Palm Springs and experience quality music, top-notch production, super star DJs,

and world-class entertainment.

WHITE PARTY

White Party Palm Springs | JeffreySanker.com

TALENTEDPerformers & DJ’s

LOYAL Attendees

UNFORGETTABLE Days

AMAZINGParties

465k Views

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GAIN ACCESS TO… Website!

•  78k unique visitors between 3/1/16 and 5/1/16

In 3 months around WPPS Visitors are global. Top countries include: U.S.

Canada, Mexico, Australia


1.2M UNIQUE USERSReach up to

through our social pages Access

from our email database100K HAND RAISERS

•  Over 1 million impressions within 30 days of WPPS 2015

1.2 Impressions370k Posts110k Likes•  855,038 people saw a a

week of White Party post •  1.7M impressions

Video!

•  #WhitePartyPalmSprings: 3,283 posts

•  #WP2016: 1,866 posts •  #WhitePartyPalmSprings:

885 posts

332k Views

•  Main 2016 promo video received 45k views

on 2016 WPPS videos using #WhiteParty from WPPS 2016 hashtags on Twitter

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America’s LGBT Buying Power, Estimated at!$830 Billion Annually!

CONNECT WITH A POWERFUL, GROWING, LOYAL AUDIENCE

*Source: Witeck Communications, 2013

•  78% prefer to buy from companies that advertise in the gay market

•  “We are an incredibly loyal constituency” – Justin Nelson, National Gay & Lesbian Chamber of Commerce

•  Twice as likely to have a household income over $60k

•  24% of equity in their homes

•  26% of pay men will pay more for quality brands

Loyal Affluent •  77% believe in

indulging themselves

•  30% have taken a vacation in the past year

•  40% bought a new smart phone in the past year

Indulgent


Gay Millennials

18 to 34 year-old males!Some higher education!Highly social, tech savvy, health conscious ! !

DRIVERS: fun, community, diversity, success, shared experiences, individuality !

Urban Professionals35 to 55 year-old males!Well-educated, affluent with disposable income, traveled, cultured, health conscious! !DRIVERS: fun, success, status, friendship, community !

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Primary

International Vacation Seekers

Vacation Seekers

30 to 50 year-old affluent males!Well traveled, diverse, and cultured, disposable income!

DRIVERS: fun, new experiences, luxury, diversity, adventure!

Secondary

21 to 60 year-old males!Based in small cities and towns with little gay life Looking for the vacation of a lifetime ! !DRIVERS: fun, acceptance, inclusion, hot boys, spectacles, diversity !


OUR AUDIENCE

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that is recognized as a leader in the gay business community and consistently delivers a quality product!

The Palm Springs Bureau of Tourism recognizes White Party among the City’s highest tourism revenue-generating events annually, bringing in more than one million dollars in occupancy tax alone.

Jeffrey Sanker has donated & produced fundraising events on behalf of numerous charities and community organizations, including Gay & Lesbian Elder Housing (GLEH), The Trevor Project, and Desert AIDS Project.

ALIGN WITH A POWERFUL, GLOBAL BRAND

CHARITABLE GIVING

COMMUNITYSUPPORT


LeAnn Rimes!

Ke$ha!

Mary J. Blige! Ariana Grande!

White Party brings together the world's most talented DJ’s and artists and is highly-touted for the spectacular live performances. Past performances included live performances by Lady Gaga, Mary J. Blige, Ariana Grande, Carly Rae Jepsen, Icon a-Pop, Ke$ha, Robyn, Jennifer Lopez, Toni Braxton, Anastacia and from such legendary artists like Grace Jones, Charo, RuPaul & Boy George.

PREMIER TALENT

Lady Gaga!JLO! Deborah Cox!

Robyn!

Kelly !Osbourne!

Carmen !Electra!

Janice!Dickinson!

Lisa !Vanderpump!

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JOIN AN IMPRESSIVE GROUP OF LGBT SUPPORTIVE COMPANIES•  Brand awareness!!•  Custom sponsorship

opportunities !!•  Proactive marketing of

your products to an audience of influencers!

!•  Highly visible display of

good corporate citizenship!


Previous Sponsors!

Presenting Sponsor

Title Sponsor

Participating Sponsor

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$50,000+ all branded collateral

and signage

$25,000 $10,000+ all branded collateral

and signage + all branded collateral

and signage White Party Palm Springs | JeffreySanker.com

BECOME A SPONSOR

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PRESENTING SPONSOR$50,000 + all branded collateral and signage

OVERVIEW Presenting sponsorship of ONE of the main events: White Party, Wet ‘n Wild Waterpark, or Tea-Dance. In addition, you receive full weekend benefits of a Title Sponsor. *Exclusivity in product category in our 2017 global marketing campaign.!

BRAND EXPOSURE

•  Access to 1200 gift bags for promotional item or literature !•  Incorporate logo into custom designed video content, projected on main stages throughout the

weekend!•  Logo prominently displayed on the SPONSORS page of Jeffreysanker.com for one full year with

link to website and Social Media Promotions !•  Logo in a dedicated email campaign to the entire White Party Palm Springs database (100,000+

distribution) announcing sponsors & thanks for participation !•  Dedicated social media posts to increase brand awareness !•  First right and option to sponsor the 2018 White Party Palm Springs!•  Sponsored credentials and hotel accommodations based on your needs !


“Jeffrey Sanker in association with <brand name> Presents CIRCUS TEA-DANCE”

Maximum brand exposure throughout the year with potential for brand activations throughout the weekend over eight parties - prominently display logos and signage in the primary and high traffic areas with brand engagement opportunities and product distribution, customized to align with your marketing objectives. !

YOUR BRAND BECOMES A MAJOR PART OF THE WEEKEND

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TITLE SPONSOR$25,000 + all branded collateral and signage

OVERVIEW Customized brand immersion into the entire White Party weekend experience !to fulfill your marketing objectives. *Exclusivity in product category in our 2017 global marketing campaign.!

Maximum brand exposure throughout the year with brand activations throughout the weekend over eight parties - prominently display logos and signage in the primary and high traffic areas with brand engagement opportunities and product distribution, customized to align with your marketing objectives. Your brand becomes part of the weekend. !

BRAND EXPOSURE

•  Access to 1200 gift bags for promotional item or literature !•  Logo prominently displayed on the SPONSORS page of Jeffreysanker.com for one full year with


distribution) announcing sponsors & thanks for participation !•  Dedicated social media posts to increase brand awareness !•  First right and option to sponsor the 2018 White Party Palm Springs!•  Sponsored credentials and hotel accommodations !


IMMERSE YOUR BRAND INTO THE WHITE PARTY EXPERIENCE

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PARTCIPATING SPONSOR$10,000 + all branded collateral and signage

OVERVIEW Participate in White Party with brand and logo exposure to increase awareness about your brand with our affluent and loyal audience. The ideal opportunity to gain access to all of the White Party attendees. !

Maximum brand exposure throughout the weekend over nine parties - prominently display logos and signage in the primary and highly traffic areas with brand engagement opportunities and product distribution, customized to align with your marketing objectives. Your brand becomes part of the weekend. !

BRAND EXPOSURE

•  Access to 1200 gift bags for promotional item or literature !•  Logo prominently displayed on the SPONSORS page of Jeffreysanker.com for one full year with


distribution) announcing sponsors & thanks for participation !


INCREASE BRAND AWARENESS WITH OUR LOYAL AUDIENCE

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Jeffrey Sanker [email protected]!

323-782-9924 | JeffreySanker.com!

Facebook.com/WhitePartyPS | JeffreySanker | @JeffreySanker !

CONTACT US

white party deck - white p… · presenting sponsor $50,000 + all branded collateral and signage...

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