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DESCRIPTION
Innovation in Product Development ProjectTRANSCRIPT
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Modify your own bag
Andreas Tolstrup Laursen
Product background
“I am not able to find a backpack that both holds skies and ice axes at the same time.”Rasmus Sloth-Pedersen, Shop assistant in Friluftslageret
“I never use all the functions that the company have put on my back, but still sometimes lack other details.” - Kasper Bus, Mountaineer
The Product
Customer specific
Customer integration in development
Hip belt
Top lid
Side buckles
Ice axe mounting
Rolling solution
Product Outline
Bag Hip belt Rolling topTop lid
Randonee
Ice climbing
Mounteneering
Alpinism
Ski touring
Rock climbing
Side buckles Ice axe mounting
Product pricing
Each bag cost 2000 - 3000 DKr Depending on elements
Market Size
Denmark: Direct activity, cross activity, Scouts and Apperance Europe: 7,68 Alpinist in total
Company sales strategy
Short term strategy
Development First batch2o units
Third batch100 units
Second batch3o units
Fourth bath500 units
Present
Money Flow, 1.5 year
Development and starting cost - 24.500 Dkr
Production cost of first 150 bags - 75.500 Dkr
Sales turnover for 150 bags + 225.500 Dkr
Cash flow + 125.000 Dkr
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Modify your own bag
Andreas Tolstrup Laursen
Success Criteria
First year on the market, 150 bags adjusted for the user needs.
Market Size - CALCULATION
850.000 DAV MEMBERS81.800.000 German citizen 1,04 % Alpinist7,68 mil alpinist / Europe
Differentiation and USP
Integrating user in development and when making own bag.Customized for purpose.Personal identification.
My Background
Climber, mountaineer and outdoor personShop employee and have done projects with major actors.