whiteout
DESCRIPTION
Innovation in Product Development ProjectTRANSCRIPT
![Page 1: Whiteout](https://reader033.vdocument.in/reader033/viewer/2022052823/5555ff45d8b42a8a5f8b53bf/html5/thumbnails/1.jpg)
Whiteout
Modify your own bag
Andreas Tolstrup Laursen
![Page 2: Whiteout](https://reader033.vdocument.in/reader033/viewer/2022052823/5555ff45d8b42a8a5f8b53bf/html5/thumbnails/2.jpg)
Product background
“I am not able to find a backpack that both holds skies and ice axes at the same time.”Rasmus Sloth-Pedersen, Shop assistant in Friluftslageret
“I never use all the functions that the company have put on my back, but still sometimes lack other details.” - Kasper Bus, Mountaineer
![Page 3: Whiteout](https://reader033.vdocument.in/reader033/viewer/2022052823/5555ff45d8b42a8a5f8b53bf/html5/thumbnails/3.jpg)
The Product
Customer specific
Customer integration in development
Hip belt
Top lid
Side buckles
Ice axe mounting
Rolling solution
![Page 4: Whiteout](https://reader033.vdocument.in/reader033/viewer/2022052823/5555ff45d8b42a8a5f8b53bf/html5/thumbnails/4.jpg)
Product Outline
Bag Hip belt Rolling topTop lid
Randonee
Ice climbing
Mounteneering
Alpinism
Ski touring
Rock climbing
Side buckles Ice axe mounting
![Page 5: Whiteout](https://reader033.vdocument.in/reader033/viewer/2022052823/5555ff45d8b42a8a5f8b53bf/html5/thumbnails/5.jpg)
Product pricing
Each bag cost 2000 - 3000 DKr Depending on elements
![Page 6: Whiteout](https://reader033.vdocument.in/reader033/viewer/2022052823/5555ff45d8b42a8a5f8b53bf/html5/thumbnails/6.jpg)
Market Size
Denmark: Direct activity, cross activity, Scouts and Apperance Europe: 7,68 Alpinist in total
![Page 7: Whiteout](https://reader033.vdocument.in/reader033/viewer/2022052823/5555ff45d8b42a8a5f8b53bf/html5/thumbnails/7.jpg)
Company sales strategy
![Page 8: Whiteout](https://reader033.vdocument.in/reader033/viewer/2022052823/5555ff45d8b42a8a5f8b53bf/html5/thumbnails/8.jpg)
Short term strategy
Development First batch2o units
Third batch100 units
Second batch3o units
Fourth bath500 units
Present
![Page 9: Whiteout](https://reader033.vdocument.in/reader033/viewer/2022052823/5555ff45d8b42a8a5f8b53bf/html5/thumbnails/9.jpg)
Money Flow, 1.5 year
Development and starting cost - 24.500 Dkr
Production cost of first 150 bags - 75.500 Dkr
Sales turnover for 150 bags + 225.500 Dkr
Cash flow + 125.000 Dkr
![Page 10: Whiteout](https://reader033.vdocument.in/reader033/viewer/2022052823/5555ff45d8b42a8a5f8b53bf/html5/thumbnails/10.jpg)
Whiteout
Modify your own bag
Andreas Tolstrup Laursen
![Page 11: Whiteout](https://reader033.vdocument.in/reader033/viewer/2022052823/5555ff45d8b42a8a5f8b53bf/html5/thumbnails/11.jpg)
Success Criteria
First year on the market, 150 bags adjusted for the user needs.
![Page 12: Whiteout](https://reader033.vdocument.in/reader033/viewer/2022052823/5555ff45d8b42a8a5f8b53bf/html5/thumbnails/12.jpg)
Market Size - CALCULATION
850.000 DAV MEMBERS81.800.000 German citizen 1,04 % Alpinist7,68 mil alpinist / Europe
![Page 13: Whiteout](https://reader033.vdocument.in/reader033/viewer/2022052823/5555ff45d8b42a8a5f8b53bf/html5/thumbnails/13.jpg)
Differentiation and USP
Integrating user in development and when making own bag.Customized for purpose.Personal identification.
![Page 14: Whiteout](https://reader033.vdocument.in/reader033/viewer/2022052823/5555ff45d8b42a8a5f8b53bf/html5/thumbnails/14.jpg)
My Background
Climber, mountaineer and outdoor personShop employee and have done projects with major actors.