whither twitter: why, how and when to tweet [hc3]
TRANSCRIPT
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 1/79
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 2/79
Housekeeping
Questions
Please submit your questions via the chat
feature. We will have about 15 minutes for Q&A
at the end of the webinar.
Webinar / Slide Deck Archive:An archive of the webinar and the slide deck
will be posted by May 2, 2011 here:
http://www.rwjfleaders.org/resources.
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 3/79
Najaf AhmadCommunications AssociateHuman Capital Team, RWJF@THE_REAL_Najaf
Matt FreemanSenior Account ExecutivePR Solutions@RWJF_HumanCap
Andrew CohenManaging DirectorForum One@AndrewJCohen
Why Twitter isImportant to RWJF
Erin KellyWeb Editor, RWJF
@ erinmkelly and @rwjf
“Whither Twitter” overview
Why Twitter isImportant to RWJF
Twitter Basics
Account and PlatformReview
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 4/79
Najaf Ahmad
Why Twitter is
Important to RWJF
Communications AssociateHuman Capital Team, RWJF
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 5/79
5April 28, 2011
The story of
NatashaBadhwar
@natashabadhwar
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 6/79
“I dreamt of places /
I don’t know the names of /
Take me in your arms
#haiku #micropoetry
twitpic.com/1hi40n”
@natashabadhwar
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 7/797April 28, 2011
…Enter Roger Ebert
"I said it was impossible to think of great writing in terms of 140 characters. I have been humbled by a mother of three in New Delhi.....
In the morning, I'll find a poetic tweet waiting from the wonderful @natashabadhwar, who is a filmmaker and photographer in New Delhi and most of all a mum of three....
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 8/79
…Enter Roger Ebert
"I said it was impossible to think of great writing in terms of 140
characters. I have been humbled by a mother of three
in New Delhi…
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 9/799April 28, 2011 @natashabadhwar
“I get a lot of
comments…
they tell me thatthey find my
Tweets uplifting”
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 10/79
An individual can havesignificant impact and get attention.
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 11/79
Twitter’s reach is far and wide.
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 12/79
Twitter gives you the ability to connect withpeople you normally don’t run across.
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 13/79
Twitter gives you the ability to connect withpeople you normally don’t run across.
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 14/79
Twitter gives you the ability to connect withpeople you normally don’t run across.
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 15/79
Twitter is a great networking tool.
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 16/79
WHAT IS TWITTER?
16April 28, 2011
Twitter is a virtual coffee shop
Wh i th F d ti
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 17/79
Why is the Foundationusing Twitter?
As an organization Twitter helps us:• Engage with other people and organizations
that care about the same issues.
• Create a narrative about ourselves and our
work.
• Build alliances and strengthen networks.
Wh i th F d ti
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 18/79
Why is the Foundationusing Twitter?
As an organization Twitter helps us:• Engage with other people and organizations
that care about the same issues.
• Create a narrative about ourselves and our
work.
• Build alliances and strengthen networks.
Wh i th F d ti
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 19/79
Why is the Foundationusing Twitter?
As an organization Twitter helps us:• Engage with other people and organizations
that care about the same issues.
• Create a narrative about ourselves and our
work.
• Build alliances and strengthen networks.
Wh is the Fo ndation
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 20/79
Why is the Foundationusing Twitter?
As an organization Twitter helps us:• Engage with other people and organizations
that care about the same issues.
• Create a narrative about ourselves and our
work.
• Build alliances and strengthen networks.
Why is the Foundation
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 21/79
On an individual level Twitter:
• Makes us more accessible.
• Gives staff more visibility and credibility.
• Facilitates peer learning.
Why is the Foundationusing Twitter?
Why is the Foundation
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 22/79
On an individual level Twitter:
• Makes us more accessible.
• Gives staff more visibility and credibility.
• Facilitates peer learning.
Why is the Foundationusing Twitter?
Why is the Foundation
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 23/79
On an individual level Twitter:
• Makes us more accessible.
• Gives staff more visibility and credibility.
• Facilitates peer learning.
Why is the Foundationusing Twitter?
Why is the Foundation
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 24/79
On an individual level Twitter:
• Makes us more accessible.
• Gives staff more visibility and credibility.
• Facilitates peer learning.
Why is the Foundationusing Twitter?
Michael Painter
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 25/79
Michael PainterSenior Program Officer and Avid Tweeter
Michael Painter
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 26/79
26April 28, 2011
Michael PainterSenior Program Officer and Avid Tweeter
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 27/79
The Value of Listening
“80% of people who are on
twitter are simply listening
and not contributing.”
27April 28, 2011
“Time to Tweet: Social networking for surgeons”Bulletin of the American College of Surgeons, vol 96 no. 2
Tony Peregrin
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 28/79
Erin Kelly Web Editor, RWJF
Why Twitter is
Important to RWJF
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 29/79
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 30/79
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 31/79
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 32/79
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 33/79
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 34/79
Matt Freeman
Twitter Basics
Senior Account Executive, PR Solutions
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 35/79
What’s a Twitter?
•Your world in 140-character bites•Micro-blog post updates transmitted to people
who’ve elected to receive them
•Sent from and read on computers and smart
phones
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 36/79
The Tweet
• 140-character message on any topic
• Often with a link to a website, blog or image
• RWJF Clinical Scholar finds that surgery rates go up when hospitals
buy surgical robots, even if outcomes data are mixed,http://ow.ly/4EPm6
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 37/79
Who Gets Your Tweets?
Twitter users who:
•Have signed up to “follow” you, or
•Searched for terms you use in your
tweets, or•See forwarded copies of your
tweets (retweets) sent by people
they follow
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 38/79
Followers
How does someone follow you?
•They click a button on your Twitter home page
(or elsewhere) to receive your tweets to
whatever device they choose
•You do the same to follow them – go to their
Twitter home page, click the button
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 39/79
Searching for Tweets
Easy Search Mechanism Made Very Specific
with “Hashtags”• #
• #nursing, #hcr or #ACA, #CHL10
• Very useful for topic searches, conferences, Twitter chats, more
• Straightforward to use: Just include the hashtag somewhere in or at the end of the
Tweet. (It counts against your 140 character limit.)
• You don’t register hashtags; you just use them. Search first to see if a topic hashtagalready exists, and consider using that – #nursing or #hcr, for example. For a
conference or specific event, create one, but search first to be sure it’s not currently
in use for something you’d rather not be confused with!
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 40/79
Retweets
•Someone gets a tweet they want to share
with their own followers
•Hits the retweet button; it’s gone
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 41/79
Putting It Together
RWJF_HumanCap Apr 20, 4:20pm via HootSuite
RT @RWJF_QualEqual: CDC issues guidanceon preventing bloodstream infections
http://ow.ly/4EwXe #hcr #ptsafety
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 42/79
Twitter Conventions
•Abbreviate, even unconventionally.
Health = hlth
•Not cool to steal someone else’s
tweet; retweet instead•OK to trim for space
•Use @ to identify other Twitter
users. We’re @RWJF_HumanCap
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 43/79
Twitter Chat
•Relies on # (hashtag)
•Some regularly scheduled; some
special events
•Must promote heavily
•Gather to discuss a particular topic,
someone moderates
•Great way to engage people in a topic,
provided you can reach critical mass ofparticipants
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 44/79
Live Tweeting
• Cover conferences or events with real-time tweets,
reporting on a speaker’s remarks, announcements, etc.• Announce in advance to your followers, others
• Use hashtag to make it easy to search
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 45/79
URL Shorteners
Use Twitter to drive traffic to website or blog• Use URL shorteners so the link doesn’t bust your 140-character limit
• http://www.ama-
assn.org/amednews/2011/04/18/prsb0419.htm?cid=xtw_humancap
• becomes http://ow.ly/4EwXe
• Common URL shortener sites:
• Ow.ly
• Bit.ly
• TinyURL.com
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 46/79
Pictures and Video on Twitter
•Post links to pictures and videos•If hosted on YouTube, Flickr, TwitPic, other
major sites, images/videos appear on
Twitter page
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 47/79
Twitter Lists
•Concentrated list of people
whose tweets you’d like to see,
following or not
•Create a list with easy tools onTwitter
•Share or not
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 48/79
Keeping Track
Twitter has a number of analytic tools:•Number of followers
•Number of retweets
•Also possible using tools on URL shortening
sites to track click-throughs
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 49/79
Direct Messages
•Address Twitter messages to a single
address
•Sidebar conversation, thanking for
following, asking for something specific,
conveying something specific•Syntax:
d RWJF_HumanCap [message]
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 50/79
Why We Tweet
• Purpose is to get your message out, engage in dialogue,
promote materials
• Drive traffic to our Web site
• Share news
• “Cover” live events• Support other RWJF programs and grantees
• Gather feedback
B R b
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 51/79
But Remember…
• Important to be compelling, write interesting tweets, so
look for what catches your eye and ear.
• Your Twitter voice – formal vs. informal, substantive vs.
playful, whatever meets your communications needs.
• Clever is good (and often saves space). Tease the
reader to get them to click.
• Be accurate, but give up comprehensive.
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 52/79
Keep the Conversation Going
View Twitter as one of several venues
for a conversation• Read tweets from folks you follow
• Keep an eye out for direct messages, and reply
• Follow those who follow you, or at least find out who they are
and what they’re interested in and what they tweet• Connect Twitter to your other communications outlets
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 53/79
Andrew Cohen
Account
and PlatformReview
Managing Director, Forum One Communications
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 54/79
Let’s get started!
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 55/79
Create an Account: www.twitter.com
C fi S tti A t
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 56/79
(demo)
Configure: Settings > Account
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 57/79
(demo)
Update Your Profile: Settings > Profile
A C l t d P fil
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 58/79
(demo)
A Completed Profile
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 59/79
Interface Review
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 60/79
Interface Review
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 61/79
Interface Review
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 62/79
Interface Review
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 63/79
Interface Review
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 64/79
Interface Review
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 65/79
Interface Review
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 66/79
Interface Review
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 67/79
Where are my peeps?
How to Find People
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 68/79
How to Find People
• Follow your friends’ flock
• Accept Twitter’s recommendations
• Search by name or email
• Use a directory like TwitDir.com or WeFollow.com
• Use a directory such as Muckrack.com (journalists)
Who to Follow?
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 69/79
Twitter makes suggestions
Who to Follow?
Who to Follow?
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 70/79
Twitter makes suggestions
Who to Follow?
How to Get Followed
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 71/79
How to Get Followed
1. Complete your profile2. Tweet interesting things often
3. Retweet often
4. Follow relevant people
5. Mention others using “@username”
6. Use hashtags
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 72/79
Twitter.com Alternatives
Web-Based Apps
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 73/79
Web-Based Apps
734/28/2011
Web Based Apps
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 74/79
Web-Based Apps
Downloadable Apps
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 75/79
Downloadable Apps
Mobile Apps
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 76/79
Mobile Apps
Guidelines for using Twitter
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 77/79
Guidelines for using Twitter
• Start by listening.
• Find a niche: The more focused, the better).
• Contribute: Share ideas, ask questions,be polite and friendly.
• Follow “rules of the road” and remember…
you can’t take it back!
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 78/79
Questions & Answers
Wrap Up
8/7/2019 Whither Twitter: Why, How and When to Tweet [HC3]
http://slidepdf.com/reader/full/whither-twitter-why-how-and-when-to-tweet-hc3 79/79
Wrap Up
Next Webinar…
Welcome to Your Community: An Introduction
to the RWJF Human Capital Extranet
Coming on May 12, 2011
2:00 – 3:15 p.m.Presented by:
Larry Blumenthal, Open Road AdvisorsB i P l F O C i ti